Moravská pivovarská

Moravská pivovarská is a Czech brewing company whose best-known operation is the Holba brewery in the Jeseníky mountains. The group's identity is closely tied to the Holba brand, which has been brewing beer in the region for more than 140 years. According to the official Holba website, the brewery has been making beer in the Jeseníky mountains since its first batch in 1874, and generations of brewers have passed down their craft and their relationship to the local mountains, water and work. Holba's brewing process relies on mountain water from its own deep well, malt from Moravian barley, hops from the Tršice region, and long maturation in lager cellars. The brand markets itself with the tagline "Ryzí pivo z hor" (Pure beer from the mountains), emphasizing a connection to nature and to the Jeseníky landscape. Its core product range includes Holba Keprník 12, Holba Šerák 11, Holba Horská 10, Holba Ryzí nealko (a non-alcoholic beer) and Holba Lesní malina (forest raspberry). The company operates in the Czech Republic and presents itself as a regional brewer with deep roots in Czech mountain culture. Its website combines product information with mountain travel tips, a blog and brewery tour offerings, positioning Holba not just as a beer but as part of the experience of visiting the Czech mountains. The corporate entity Moravská pivovarská appears in Wikidata, while the consumer-facing brand is Holba.

The Holba brewery, operated under the Moravská pivovarská group, traces its origins to 1874, when the first batch of beer was brewed in the Jeseníky mountains. According to the official website, brewing has continued there for more than 140 years, with brewers passing down their craft and their relationship to the local mountains, water and work from generation to generation. The brewery's identity is built on this long continuity: mountain water from its own deep well, malt from Moravian barley, hops from the Tršice region, and long maturation in lager cellars. Over time, Holba has become a regional brand associated with the Czech mountains and outdoor culture. Its product line has expanded to include a range of beers named after local peaks and features, such as Keprník, Šerák and Horská, as well as non-alcoholic and flavored variants. The corporate entity Moravská pivovarská is recorded in Wikidata, reflecting its role as the brewing group behind the Holba brand.

• 1874

  First batch of Holba beer brewed in the Jeseníky mountains.

Regional Czech brewery rooted in the Jeseníky mountains, marketing its beer as "Ryzí pivo z hor" (Pure beer from the mountains).

• Holba Keprník 12

  A 12° lager named after the Keprník mountain.

• Holba Šerák 11

  An 11° lager named after the Šerák mountain.

• Holba Horská 10

  A 10° mountain lager.

• Holba Ryzí nealko

  A non-alcoholic beer.

• Holba Lesní malina

  A forest raspberry flavored beer.

1. 1Holba - ryzí pivo z horholba.cz
2. 2Moravská pivovarská - Wikidatawikidata.org