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Morana

Retailer / private label

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Morana is a Brazilian retailer of fine costume jewelry and women's accessories, operating stores in shopping malls and commercial streets plus an online shop.

Last updated September 16, 2026

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Overview

Morana is a Brazilian brand of women's jewelry and accessories. According to its own 'about' page, it describes itself as one of the country's largest chains of fine costume jewelry (bijuterias finas) and accessories, and says it has created pieces that look like jewelry with classic beauty and impeccable finishing. It states it is in a process of expansion and currently has approximately three hundred operations in shopping malls and commercial streets in Brazil, as well as points of sale abroad. Its online store sells earrings, bracelets, necklaces and sets, and is operated by Infracommerce Negócios e Soluções em Internet Ltda.

History

Morana presents itself as one of the largest chains of fine costume jewelry and accessories in Brazil. It states that it revolutionized the concept of retail by creating pieces that have the appearance of jewelry, classic beauty and impeccable finishing. It describes itself as being in a process of expansion, with approximately three hundred operations in shopping malls and commercial streets in Brazil, as well as points of sale abroad. Its online store is operated by Infracommerce Negócios e Soluções em Internet Ltda., with CNPJ 15.427.207/0009-71, at Av. Dr. Cardoso de Melo, 1855 - Vila Olímpia, São Paulo-SP.

Products and positioning

Fine costume jewelry and accessories with the appearance of jewelry, classic beauty and impeccable finishing; retail chain present in shopping malls and commercial streets.

  • Pulseira com Zircônias

    Bracelet with zirconia, listed under new arrivals at R$ 139.90.

  • Brinco Gota em Zircônia

    Drop earring in zirconia, listed among best sellers at R$ 29.90.

  • Conjunto com Pedra Zircônia Verde e Pérola

    Set with green zirconia stone and pearl, priced at R$ 119.90.

Sources3 sources

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