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Mor Furniture is an American furniture retailer headquartered in San Diego, California, serving customers through stores and warehouses across the Western United States.
Last updated August 31, 2026
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Overview
Mor Furniture is an American furniture retailer headquartered in San Diego, California. The business began in 1977, when Richard Haux, Sr. opened a small waterbed store in San Diego during a period when waterbeds were a popular household product. The store expanded within San Diego County and developed into a broader regional retail operation. Its early growth was built around bedroom products, mattresses, and the waterbed category, before the company progressively widened its geographic reach and merchandise assortment. The company opened a location in Spokane, Washington, in 1983 and entered Portland, Oregon, in 1984. By 1987, its retail network included San Diego, Portland, Spokane, and Seattle. During the 1990s, the business operated under the corporate identity Superstores of America and used specialized store names, including Bedroom Superstore. At that stage, the assortment was concentrated on bedroom furniture and mattresses in selected markets in Washington, Oregon, and California. The company later added a living-room-focused concept called America's Sofa Super Store, reflecting a move beyond its original bedroom specialization. A major rebranding and merchandising transition took place in 2000, when Superstores of America became Mor Furniture for Less, Inc. The retailer converted its showrooms to present a wider range of home furnishings, including bedroom, living-room, dining-room, and children's-room furniture. The Mor Furniture for Less name positioned the company as a broad-line, value-oriented furniture retailer rather than a specialist bedroom chain. Mattresses remained an important part of the offer, while complete-room furnishings allowed the company to serve customers furnishing multiple areas of a home. The 2010s were a period of substantial store and distribution expansion. New locations were added in markets including California, Washington, Oregon, Arizona, Nevada, Idaho, and New Mexico. In 2012, the company opened showrooms in Cathedral City and Rancho Mirage in California's Coachella Valley, as well as locations in Lynnwood and Marysville, Washington, and Rancho Cucamonga, California. A Salem, Oregon, store followed in 2013. The company also increased its warehouse capacity, including a major industrial lease in San Diego County announced in 2009. Reference material from the period described Mor Furniture for Less as operating dozens of showrooms and warehouses and as one of the larger furniture retailers in the United States and the Western United States. Mor Furniture developed strong recognition in the San Diego market. San Diego Union-Tribune readers selected it as a leading furniture and mattress retailer in successive annual awards from 2010 through 2014. In 2014, Rick D. Haux, identified in contemporary material as the company's president and chief executive officer, received a San Diego regional Entrepreneur of the Year honor in the family-business category. In 2019, Mor Furniture was sold to Healthcare Co. Ltd., described in the reference material as a Chinese furniture conglomerate. The transaction changed the company's ownership while retaining its identity as a Western United States furniture retailer. Publicly available reference material does not establish a current store count, current executive roster, detailed financial results, or the precise corporate relationship between Mor Furniture and its owner. Its known retail proposition remains centered on furniture and mattresses sold through a regional showroom and warehouse network.
History
Mor Furniture traces its origins to 1977, when Richard Haux, Sr. established a small waterbed store in San Diego, California. Waterbeds were then a prominent specialty category, and the store expanded rapidly within San Diego County. The business subsequently moved from a local specialty format toward a regional furniture-retailing model. Its first major geographic expansion occurred in 1983, with an opening in Spokane, Washington, followed by Portland, Oregon, in 1984. By 1987, stores operated in San Diego, Portland, Spokane, and Seattle. The company's leadership during this period included Richard Haux, Sr. and Robert Kelley. In the 1990s, the enterprise used the corporate name Superstores of America and operated stores under names such as Bedroom Superstore. Merchandise was then focused primarily on bedroom furniture and mattresses in selected West Coast markets. The company also developed America's Sofa Super Store as a living-room furniture concept. In 2000, Superstores of America became Mor Furniture for Less, Inc. The reorganization was accompanied by a broader showroom format covering bedroom, living-room, dining-room, and children's-room furniture. This change transformed the retailer from a primarily bedroom-oriented chain into a one-stop home-furnishings business. The Mor Furniture for Less name also communicated a value-oriented retail proposition. During the 2000s and 2010s, Mor Furniture expanded across the Western United States. Its growth included stores in California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico. Distribution capacity grew alongside the store network; in 2009, the company signed a large industrial lease in San Diego County. By the end of 2011, reference material identified 22 showrooms, including a Tri-Cities, Washington, location. Additional stores opened in 2012 in Southern California and the Seattle-area market, followed by a Salem, Oregon, store in 2013. Period sources characterized the business as one of the larger furniture retailers in the United States and as a leading bedroom, living-room, and dining-room retailer in the Western United States. The retailer also built local brand recognition in San Diego. San Diego Union-Tribune readers recognized Mor Furniture for Less as a leading furniture store and mattress store in repeated annual awards from 2010 to 2014. In 2014, Rick D. Haux, then identified as president and chief executive officer, received a San Diego regional Entrepreneur of the Year award in the family-business category. In 2019, the business was sold to Healthcare Co. Ltd., described by the available reference as a Chinese furniture conglomerate. The ownership change is the latest clearly documented corporate milestone in the supplied material. Current ownership structure, executive leadership, store count, financial performance, and operating strategy are not sufficiently documented by the available sources.
- 2019
Sale to Healthcare Co. Ltd.
[1]Mor Furniture was sold to Healthcare Co. Ltd., described in the reference material as a Chinese furniture conglomerate.
- 2013
Salem showroom opens
[1]The retailer opened a store in Salem, Oregon, continuing its regional expansion.
- 2000
Rebrand as Mor Furniture for Less
[1]Superstores of America became Mor Furniture for Less, Inc., and showrooms broadened their assortment beyond bedroom products.
- 1987
Four-city operating presence
[1]Stores were operating in San Diego, Portland, Spokane, and Seattle.
- 1984
Expansion to Portland
[1]The retailer entered Portland, Oregon.
- 1983
Expansion to Spokane
[1]The company opened a location in Spokane, Washington.
- 1977
Company founded as a San Diego waterbed store
[1]Richard Haux, Sr. opened the business in San Diego, beginning with waterbeds and related bedroom products.
Products and positioning
A regional, value-oriented furniture retailer offering coordinated home-furnishing categories and mattresses through showroom-based retailing in the Western United States.
Bedroom · 1977
Bedroom furniture
Bedroom furniture was the company's core merchandise category during its earlier history and remains part of its broad home-furnishings assortment. The category includes coordinated bedroom-room products sold through showroom formats that evolved from the retailer's original waterbed and bedroom-specialty business.
Sleep products
Mattresses
Mattresses have been sold alongside bedroom furniture since the company's specialty-retail period. The category became sufficiently important for Mor Furniture for Less to receive repeated local recognition as both a furniture store and a mattress store.
Living room
Living-room furniture
Living-room furniture was added as the company moved beyond its bedroom focus. The former America's Sofa Super Store concept served this category before living-room products were incorporated into the broader Mor Furniture for Less showroom format.
Dining room · 2000
Dining-room furniture
Dining-room furniture became part of the expanded assortment introduced with the Mor Furniture for Less showroom conversion around 2000, supporting the retailer's positioning as a complete-room and multi-room home-furnishings destination.
Kids' furniture · 2000
Children's-room furniture
Furniture for children's rooms was included among the categories added to the company's broader showroom assortment after the 2000 rebrand and format change.
Brand decisions
2019
Sale to Healthcare Co. Ltd.M&ABackground
Mor Furniture had developed a multi-state showroom and warehouse network in the Western United States.
Action taken
The company was sold to Healthcare Co. Ltd., described in the available reference as a Chinese furniture conglomerate.
Aftermath
The sale transferred ownership, but the supplied sources do not document subsequent organizational changes, financial terms, or a revised operating strategy.
2000
Convert specialty showrooms into a broad home-furnishings formatStrategyBackground
The business had historically concentrated on bedroom furniture and mattresses under the Superstores of America and Bedroom Superstore identities.
Action taken
The company adopted the Mor Furniture for Less name and expanded showroom merchandise to bedroom, living-room, dining-room, and children's-room furniture.
Aftermath
The change established the retailer's broader, multi-room furniture proposition and supported later regional expansion.
Recent events
- 2019
Mor Furniture is sold to Healthcare Co. Ltd.[1]
M&A
Reference material states that Mor Furniture was sold to Healthcare Co. Ltd., described as a Chinese furniture conglomerate.
- 2013
Mor Furniture opens a Salem, Oregon, store[1]
Other
The retailer continued its regional expansion with a new showroom in Salem, Oregon.
- 2012
Mor Furniture opens additional California and Washington showrooms[1]
Other
New stores opened in Cathedral City, Rancho Mirage, Lynnwood, Marysville, and Rancho Cucamonga as part of a multi-market expansion.
- 2010
Mor Furniture expands its Western United States showroom network[1]
Other
Reference material describes the retailer adding multiple stores during 2010 and expanding its presence across the Western United States.
- 2009
Mor Furniture signs a major San Diego County warehouse lease[1]
Other
The company signed an industrial lease described in reference material as one of the largest in San Diego County at the time, supporting its furniture distribution operation.
Sources3 sources
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