Moon Records Ukraine

Moon Records Ukraine is a Kyiv-based record label, music publisher, distributor, and artist-support company established in 1997 by Andrei Pasichnyk. The company began by concentrating on alternative and non-format music, covering styles that ranged from gangsta rap to heavy metal. Over time, it expanded from a specialist label into a broader music-services business involved in physical distribution, digital delivery, promotion, copyright administration, video monetization, mobile content, and the collection of remuneration for public performance and broadcasting. The label's catalogue is described as containing more than 5,000 albums and includes releases or discographies associated with a wide range of Ukrainian and Russian musical performers. Its roster and distribution catalogue have covered rock, alternative music, pop, hip-hop, electronic music, singer-songwriter material, and other genres. Artists associated with the catalogue include Skryabin, Dan Balan, Seryoga, Green Grey, Stoned Jesus, SINOPTIK, Ivan Dorn, Dasha Suvorova, Pianoboy, Vivienne Mort, O.Torvald, Go_A, Maria Burmaka, Olya Polyakova, Victor Pavlik, TIK, Arsen Mirzoyan, Tonya Matvienko, and many others. The breadth of this catalogue has made Moon Records one of the better-known independent music companies in Ukraine. A major development came in mid-2002, when Moon Records became the official Ukrainian representative of the Russian music company Mystery of Sound. The company also established working relationships with other music businesses, including Gala Records, Universal Music, UNION, CD Land, Monolith, Quad Disk, Irond Records, and 100PRO. These relationships broadened its role beyond the production of releases by its own label and positioned it as a distributor and local market representative for material from other catalogues. Moon Records' services include placing music on more than 250 internet platforms, arranging promotional and public-relations support, seeking exposure for releases on television and radio, coordinating activity with mobile operators, and distributing release information through print, online, and social-media channels. Its Moon Publishing division handles copyright-related administration. The company has also traded physical formats including compact discs, DVDs, and vinyl records, while Moon Store has offered physical products and digital media. As an official YouTube partner, the company has participated in the placement and monetization of legal audio and video content. Its stated activities also include monitoring and collecting remuneration connected with public performances, broadcasts, works, and phonograms. The company has reported an international operating footprint through offices in Germany and Russia and a Czech division known as Moon Vinyl. It has nevertheless remained principally identified with the Ukrainian market and Kyiv music industry. Moon Records received a Golden Pen award in 2011 for its contribution to domestic show business and a YouTube Silver Button in 2017. Publicly available reference material does not establish a precise current ownership structure, corporate legal form, financial performance, or named current executive team beyond the company's founder.

Moon Records Ukraine was founded in Kyiv in 1997 by Andrei Pasichnyk. Its initial identity was that of a label interested in alternative and non-format music rather than a narrowly defined commercial genre. Early activity encompassed a broad stylistic range, including gangsta rap and heavy metal, and helped establish the company within Ukraine's developing independent music sector. The business later expanded into a full-service music operation. In mid-2002, Moon Records became the official representative in Ukraine of Mystery of Sound. It also developed partnerships with other catalogue owners and distributors, including Gala Records, Universal Music, UNION, CD Land, Monolith, Quad Disk, Irond Records, and 100PRO. These relationships allowed the company to operate not only as a producer or label but also as a local distributor and representative for music from other companies. Moon Records' catalogue grew to more than 5,000 albums. It includes material associated with Ukrainian and Russian artists working in pop, rock, alternative, hip-hop, electronic, singer-songwriter, and other fields. The listed catalogue includes performers such as Skryabin, Dan Balan, Green Grey, Stoned Jesus, SINOPTIK, Ivan Dorn, Pianoboy, Vivienne Mort, O.Torvald, Go_A, Maria Burmaka, Olya Polyakova, TIK, Arsen Mirzoyan, and many others. This range reflects the company's position between independent-label development, mainstream artist distribution, and catalogue servicing. Its activities have included digital placement on more than 250 platforms, promotional and public-relations support, television and radio pitching, mobile-operator distribution, release communications, social-media activity, and the administration of copyright through Moon Publishing. Moon Records has also handled wholesale and retail sales of CDs, DVDs, and vinyl records, with Moon Store serving as the named company retail operation for physical and digital content. The company has participated in legal online monetization of audio and music video, including through an official YouTube partnership, and has worked on the control and collection of remuneration for public performance and broadcasting. The company's international footprint has included offices in Germany and Russia, as well as a Czech division called Moon Vinyl. Despite these international links, Moon Records has remained centered on Kyiv and the Ukrainian music market. Its public milestones include a Golden Pen award in 2011 for its contribution to Ukrainian show business and a YouTube Silver Button in 2017. Available reference material does not provide reliable details about its current ownership, legal structure, financial results, or present executive leadership, so those areas remain undocumented in this dossier.

• 2017

  YouTube Silver Button

  [1]Moon Records Ukraineen.wikipedia.org

  The company receives a YouTube Silver Button in recognition of its YouTube presence and audience reach.

• 2011

  Golden Pen award

  [1]Moon Records Ukraineen.wikipedia.org

  Moon Records receives a Golden Pen award for its contribution to the development of domestic show business.

• 2002

  Mystery of Sound representation begins

  [1]Moon Records Ukraineen.wikipedia.org

  From the middle of 2002, Moon Records serves as Mystery of Sound's official representative in Ukraine.

• 1997

  Moon Records is founded in Kyiv

  [1]Moon Records Ukraineen.wikipedia.org

  Andrei Pasichnyk establishes Moon Records as a Ukrainian record label focused initially on alternative and non-format music.

A broad-based Ukrainian independent music company combining record-label activity with catalogue distribution, publishing, promotion, physical-media sales, digital delivery, and rights monetization.

• Music catalogue

  Recorded music catalogue

  Moon Records maintains and distributes a catalogue reported to contain more than 5,000 albums. The catalogue spans Ukrainian and Russian performers and includes pop, rock, alternative, hip-hop, electronic, heavy metal, and other musical styles. Artists associated with the catalogue include Skryabin, Dan Balan, Green Grey, Stoned Jesus, SINOPTIK, Ivan Dorn, Pianoboy, Vivienne Mort, O.Torvald, Go_A, and many others.

• Music distribution

  Digital distribution

  The company places music content on more than 250 internet platforms. This service supports the delivery of releases to digital outlets and is part of Moon Records' broader role as a distributor for its own catalogue and partner catalogues.

• Music publishing

  Moon Publishing

  Moon Publishing is the company's publishing division. Its stated activities include copyright management and the control and collection of remuneration related to public performance, broadcasting, musical works, and phonograms.

• Music retail

  Moon Store

  Moon Store is the company's retail channel for mechanical carriers and digital media content. The documented physical formats handled by the business include CDs, DVDs, and vinyl or LP records.

• Vinyl division

  Moon Vinyl

  Moon Vinyl is the Czech Republic division associated with Moon Records. Reference material identifies it as part of the company's international operating structure, although detailed information about its catalogue and current operations is not provided.

• 2002

  Expand through official representation and catalogue partnershipsStrategy

  Background

  After beginning as a label focused on alternative and non-format music, Moon Records broadened its business through representation of outside catalogues and partnerships with international and regional music companies.

  Action taken

  The company became the official Ukrainian representative of Mystery of Sound and maintained relationships with several other distributors and catalogue owners.

  Aftermath

  This development reinforced Moon Records' role as a broad music distributor and rights-services company rather than only a conventional record label.

  Source

1. 1Moon Records Ukraineen.wikipedia.org