Monthly Prescribing Reference

Monthly Prescribing Reference (MPR) is a medical information and drug-reference brand serving healthcare professionals. Its principal role is to make prescribing and medication information available through a recurring publication and an online medical website. The brand is associated with Prescribing Reference, Inc., which was established in 1984 by Haymarket Medical, a subsidiary of Haymarket Media. MPR was launched in 1985 as Prescribing Reference, Inc.'s first and primary publication. The brand's core proposition is practical access to prescribing information rather than consumer-oriented pharmaceutical retailing. Its content is intended for professional users who need a reference point when reviewing medicines, prescribing options, and related clinical information. The publication format gives the brand a recurring monthly presence, while its online component extends the reference function into a continuously accessible digital channel. MPR belongs to the professional medical publishing and healthcare-information sector. It should be distinguished from a pharmaceutical manufacturer, pharmacy chain, or individual medicine brand: the subject is an information service and publication brand focused on drug reference material. The available reference material identifies New York City as its base and places its corporate history within Haymarket Media's medical publishing activities. The brand's historical development reflects the broader transition of professional reference products from print toward digital access. It began as a monthly publication in 1985 and later operated as an online medical website as well. The available sources do not provide sufficiently detailed information about editorial leadership, specific product editions, subscription economics, audience metrics, acquisitions, financial performance, or recent strategic changes. Those details are therefore left unspecified rather than inferred.

Prescribing Reference, Inc. was established in 1984 by Haymarket Medical, which was described as a subsidiary of Haymarket Media. The following year, in 1985, the company launched Monthly Prescribing Reference, making MPR its first and principal publication. From its origin, the brand was structured around the needs of healthcare professionals seeking drug and prescribing information rather than around consumer health content or pharmaceutical product marketing alone. MPR developed as a recurring monthly reference publication and subsequently operated as an online medical website. This combination connected a traditional periodical publishing model with digital access to reference material. The online presence broadened the ways in which professional users could consult the brand, while the monthly publication retained the identity implied by the name and supported a regular editorial cycle. The brand is based in New York City and sits within Haymarket Media's broader medical publishing heritage through its relationship with Prescribing Reference, Inc. The available source material does not identify an individual founder, named editors, later ownership changes, major acquisitions, financial results, or specific editorial product launches. It also does not establish a detailed chronology of the transition from print to digital. Accordingly, the documented history is centered on the creation of Prescribing Reference, Inc. in 1984, the launch of MPR in 1985, and the brand's continuing role as an online and monthly professional drug reference.

• 1985

  Monthly Prescribing Reference launched

  [1]Monthly Prescribing Referenceen.wikipedia.org

  Monthly Prescribing Reference was launched as Prescribing Reference, Inc.'s first and main publication.

• 1984

  Prescribing Reference, Inc. established

  [1]Monthly Prescribing Referenceen.wikipedia.org

  Prescribing Reference, Inc. was established by Haymarket Medical, a subsidiary of Haymarket Media, creating the corporate basis for the MPR publication.

A practical professional reference resource for prescribing and medication information, delivered through a monthly publication and an online medical website.

• Professional medical publication · 1985

  Monthly Prescribing Reference

  The brand's principal monthly drug-reference publication, launched in 1985. It is designed for healthcare professionals and provides prescribing-oriented medication reference content. The available sources do not specify its full editorial sections, distribution model, subscription terms, or current print status.

• Online medical information service

  MPR online drug reference

  An online medical website associated with Monthly Prescribing Reference. It extends the brand's drug-reference function into a digital format for professional users seeking accessible prescribing and medication information. Specific tools, databases, update schedules, and access requirements are not identified in the available sources.

1. 1Monthly Prescribing Referenceen.wikipedia.org