monpoké
monpoké is Pokémon's first official baby brand, aimed at a new generation of mothers and fathers.
Last updated September 15, 2026
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Overview
monpoké is described on its official site as Pokémon's first official baby brand, aimed at a new generation of mothers and fathers. Its stated brand concept is "collecting firsts" (はじめまして、をあつめよう。), accompanying children's first experiences and the feelings of the families who gently embrace them. The brand offers a picture-book series and short anime content featuring Pikachu, and its official site lists news and a manufacturer list.
History
monpoké is described on its official site as Pokémon's first official baby brand, aimed at a new generation of mothers and fathers. The brand's concept is "collecting firsts" (はじめまして、をあつめよう。), accompanying children's first experiences and the feelings of the families who gently embrace them. The official site presents a monpoké picture-book series featuring Pikachu, including titles such as "Pikachu and the First Friend" (作・まつおりかこ, 小学館) and "Pikachu and the Sea Treasure Hunt" (作・まつおりかこ, 小学館), as well as "Guruguru Pikapon" (作・ひらきかずお, 小学館). It also announces that a short anime of 10 episodes will begin in February 2025, telling stories of Pikachu and friends' various "first meetings." The site additionally lists news items and a manufacturer list.
Products and positioning
Pokémon's first official baby brand, aimed at a new generation of mothers and fathers.
Pikachu and the First Friend
Pikachu and the Sea Treasure Hunt
Guruguru Pikapon
Sources3 sources
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