Monoprix
Monoprix is a Tunisian grocery-store chain operated by Société Nouvelle Maison de la Ville de Tunis and associated with Groupe Mabrouk.
Last updated October 30, 2026
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Overview
Monoprix, formally Société Nouvelle Maison de la Ville de Tunis and also known as SNMVT Monoprix, is a Tunisian chain of grocery stores. The brand operates in Tunisia rather than representing the separate French Monoprix retail business. Its head office is in Mégrine, an industrial and commercial suburb of Tunis. The chain is operated by Groupe Mabrouk, a Tunisian business group with interests in retail and other sectors. The company is part of Tunisia’s organized food-retail sector, serving consumers through grocery stores under the Monoprix name. Available reference material identifies food and household retail as the core scope of the business, but does not provide a complete current store count, detailed format breakdown, product catalogue, or geographic list of outlets. Accordingly, the brand’s assortment is best described at a category level rather than through unsupported claims about specific private-label ranges or flagship products. SNMVT Monoprix has been listed on the Bourse de Tunis since April 1995. This makes the company a publicly traded Tunisian retailer, although no ticker symbol, current market capitalization, financial results, or ownership percentages are established in the supplied sources. Reference material states that Groupe Mabrouk operated the chain and that the group held a 38% share of the Tunisian market in 2007; the cited figure is historical and its precise definition is not specified. The company’s history also intersects with Tunisia’s political and economic environment. Reference material notes that Monoprix Tunisia historically had ties with the government of Zine al-Abidine Ben Ali. The supplied sources do not provide enough detail to characterize the nature, legal status, or consequences of those ties, so they should be treated as historical context rather than a fully documented scandal record. Monoprix Tunisia should not be conflated with Monoprix, the French urban retail chain. The parenthetical Wikipedia designation is authoritative for this entry and identifies the Tunisian company. Publicly available reference material supplied for this dossier is limited, leaving several corporate details—including founding date, founders, current executives, website, store count, product launches, campaigns, and recent news—unconfirmed.
History
Société Nouvelle Maison de la Ville de Tunis, commonly identified as SNMVT Monoprix, is a Tunisian grocery-retail company operating under the Monoprix name. Its head office is located in Mégrine. The business belongs to the organized retail sector and is distinct from the French company commonly known simply as Monoprix; the Wikipedia disambiguation in this entry specifically refers to the Tunisian chain. The available reference material does not establish the company’s original founding date, founder, first store, or the precise development of its retail network. It does, however, identify the company as an established Tunisian chain and states that it has been listed on the Bourse de Tunis since April 1995. The listing indicates that the business has operated as a public company for several decades, although the supplied material does not include a ticker symbol, historical shareholding table, financial statements, or current trading information. Monoprix Tunisia is operated by Groupe Mabrouk. In 2007, reference material associated Groupe Mabrouk with a 38% share of the Tunisian market. The source does not define whether this percentage refers to all grocery retail, a particular retail segment, or another market measure, and it should therefore be retained only as a historical contextual figure rather than treated as a current market position. The chain’s business scope is grocery retail, with stores intended to supply food and everyday household goods. The supplied sources do not provide sufficient detail to document specific store formats, private-label brands, customer programs, campaign history, product generations, or expansion milestones. No verified executive roster or current corporate website was supplied for this entry. The company’s historical context includes reported ties to the government of Zine al-Abidine Ben Ali. The reference material does not explain whether these ties involved ownership, commercial relationships, political patronage, or other forms of association. It also does not provide a detailed investigation, court finding, regulatory decision, or documented corporate response. The matter is therefore recorded as historical political context and not expanded into a definitive allegation. Because the available material is limited to a short reference description, the present dossier confirms the company’s identity, Tunisian market, Mégrine headquarters, Groupe Mabrouk affiliation, public listing, and broad retail activity, while leaving unsupported corporate and historical details blank.
- 2007
Historical market-share reference
[1]Reference material stated that Groupe Mabrouk held a 38% share of the Tunisian market in 2007; the scope of the market measure is not specified.
- 1995
Bourse de Tunis listing
[1]Société Nouvelle Maison de la Ville de Tunis was listed on the Bourse de Tunis in April 1995.
Products and positioning
A Tunisian organized grocery retailer serving everyday food and household consumption needs through stores operating under the Monoprix name.
Food retail
Grocery and food assortment
The chain’s core offering is grocery retail for everyday consumption, including food and packaged supermarket merchandise. The supplied reference does not provide a verified item-level assortment, named private-label range, or complete category catalogue.
Household retail
Household consumer goods
Monoprix Tunisia is also described as serving routine household-shopping needs. Specific brands, departments, and service propositions are not documented in the supplied material.
Controversies
2026
Monoprix: French authorities order ANSSI investigation into supermarket refrigeration cyberattack
French Prime Minister Sebastien Lecornu instructed the National Cybersecurity Agency (ANSSI) to investigate a large-scale cyberattack on connected refrigeration systems at major French food retailers. The Paris prosecutor's office confirmed that the incident resulted in food losses and fires. Officials also coordinated with European counterparts to assess whether businesses in other countries could be vulnerable. The event involved Monoprix as one of the affected French food retailers.
Sources13 sources
- 1Monoprix (Tunisia)en.wikipedia.org
- 2Monoprix: French authorities order ANSSI investigation into supermarket refrigeration cyberattackmoneycontrol.com
- 3Monoprix: French authorities order ANSSI investigation into supermarket refrigeration cyberattackgrenadachronicle.com
- 4Monoprix: French authorities order ANSSI investigation into supermarket refrigeration cyberattackitechpost.com
- 5Monoprix: French authorities order ANSSI investigation into supermarket refrigeration cyberattackbbc.co.uk
- 6‘Unprecedented’ cyberattack hits French supermarkets, causing food losses - Dominican Republic Post – Caribbean News, Business, Travel & Culturedominicanrepublicpost.com
- 7‘Unprecedented’ cyberattack hits refrigeration of French supermarkets, stores forced to discard ‘spoiled’ fresh productshindustantimes.com
- 8France’s Supermarket Cyberattack Is A Warning For NATO’s Food Security - OpEd - Eurasia Revieweurasiareview.com
- 9French Supermarket Cyberattack Exposes Potential Risks for U.S. Grocerssecurityinfowatch.com
- 10French Supermarket Cyberattack Heats Fridges to 50°C, With Losses Up to €200,000 Per Store - InfotechLeadinfotechlead.com
- 11French Supermarket Cyberattack Sends Fridges to 50°C, Destroying Food Stocks Across Hundreds of Storesibtimes.co.uk
- 12French supermarket fridges get hacked, heating to 122°F and sparking firescnbc.com
- 13French Supermarkets Hit By Fires And Food Losses After Cyberattack | ESM Magazineesmmagazine.com
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