MONOMAX Sports

MONOMAX Sports is a Thai television channel owned by Mono Next, a media and technology group. The brand is the successor to MONO29, a digital terrestrial television service that Mono Broadcast established as part of Mono Next's expansion into Thailand's digital television market. MONO29 began trial broadcasting in April 2014 after its parent group secured a national standard-definition digital television license in the 2013 auction. The channel initially built its identity around free-to-air entertainment, particularly films, television series and locally produced or locally released movies. Its programming included titles from the Mono group, including productions associated with T Moment, as well as licensed international content distributed by major global studios. The earlier MONO29 proposition emphasized recognizable movies and popular series and used the channel number in its name as a memorability device. This programming strategy helped the channel establish a distinct position among Thailand's digital television services and contributed to strong audience ratings. The channel was described as reaching a level comparable with other major entertainment viewing options in Thailand, although it remained a conventional television broadcaster rather than a streaming platform. Mono Next also pursued a broader strategy of promoting basketball in Thailand. Within that strategy, MONO29 developed increasingly extensive basketball coverage, including live broadcasts of National Basketball Association games and coverage of the Thai national basketball team in competitions. The channel's sports activity gave it a second identity beyond movies and series and created a foundation for a sports-focused repositioning. According to the supplied reference material, Mono Next announced that the channel would be renamed MONOMAX Sports on May 15, 2026, with the new name taking effect at midnight on June 1, 2026. The rebrand is intended to shift the main target audience from general entertainment and film viewers toward sports audiences, with basketball as a central focus. The brand therefore represents a transition from a broad free-to-air movie and series channel into a sports-oriented television service while retaining the distribution infrastructure and broadcast lineage of MONO29. Available material does not establish a separate corporate entity, independent headquarters, public listing, or standalone ownership structure for MONOMAX Sports.

MONOMAX Sports traces its broadcast lineage to MONO29, which was established in 2013 by Mono Broadcast Co., Ltd., a subsidiary of Mono Next. The project formed part of Mono Next's entry into Thailand's digital terrestrial television market. During Thailand's digital television auction in December 2013, Mono Broadcast obtained a national business-service license in the general-category, standard-definition segment. Its reported bid was 2.25 billion baht, placing sixth among the seven successful bidders in that category. MONO29 conducted trial broadcasts beginning on April 25, 2014. Rather than compete primarily through a general-interest schedule, it differentiated itself through a strong concentration on movies and popular serial dramas. The channel carried films produced or released in Thailand, content connected with companies in the Mono group, and licensed international productions supplied through major global distributors, including Warner Bros., NBCUniversal and Paramount Pictures. This gave the service an entertainment-led identity built around recognizable titles and regular television access to movie content. The MONO29 name incorporated the channel number, supporting brand recall in Thailand's expanding digital television environment. Its stated value proposition emphasized free access to films and popular series. The channel subsequently achieved a strong position among Thailand's digital television services, with the supplied reference describing it as reaching third place in digital television ratings. The service also remained connected to Mono Next's wider media strategy, rather than operating as an independent broadcaster. A major development in the channel's later history was the expansion of basketball programming. Mono Next promoted basketball in Thailand and used MONO29 as a principal outlet for that effort. The channel acquired rights to broadcast NBA games live and carried matches involving the Thai national basketball team across competitions. Basketball coverage became an increasingly important part of the service's identity and helped broaden its audience beyond film and drama viewers. Mono Next later decided to formalize this sports orientation through a name and positioning change. The supplied reference says the renaming decision was announced on May 15, 2026, and that the MONOMAX Sports identity would take effect on June 1, 2026, at midnight. The repositioning changes the primary emphasis from entertainment and movies to sports, with basketball at its center. The available material describes MONOMAX Sports as a digital terrestrial and satellite television channel in Thailand and does not identify a separate legal company, independent founders, or a distinct corporate ownership structure. Its principal historical significance is therefore as a rebranded continuation of MONO29 within the Mono Next group.

• 2026

  MONOMAX Sports rebrand announced

  [1]MONOMAX Sportsen.wikipedia.org

  Mono Next announced the change from MONO29 to MONOMAX Sports and a strategic shift toward sports programming.

• 2026

  MONOMAX Sports name takes effect

  [1]MONOMAX Sportsen.wikipedia.org

  The supplied reference states that the new name would become effective at midnight on June 1, 2026.

• 2014

  MONO29 begins trial broadcasting

  [1]MONOMAX Sportsen.wikipedia.org

  The predecessor channel began trial broadcasts on April 25, establishing a programming identity centered on films and popular serial dramas.

• 2013

  Mono Broadcast enters Thailand's digital television auction

  [1]MONOMAX Sportsen.wikipedia.org

  Mono Broadcast, a Mono Next subsidiary, participated in the national digital television auction and secured a standard-definition general-category license with a reported bid of 2.25 billion baht.

• Basketball becomes a major programming focus

  [1]MONOMAX Sportsen.wikipedia.org

  Mono Next expanded the channel's sports role through live NBA coverage and broadcasts of Thai national basketball team matches.

A Thai sports television channel centered on basketball, live game coverage and sports programming, developed from the former MONO29 free-to-air entertainment channel.

• Sports television · 2026

  MONOMAX Sports television channel

  The core MONOMAX Sports offering is a Thai digital terrestrial and satellite television channel. It is positioned around sports programming, especially basketball, following the rebranding of MONO29. Its schedule is expected to include live games, sports-related programming and coverage connected with Thai and international basketball. The channel retains the broadcast heritage and infrastructure of its predecessor.

• Live sports rights

  NBA broadcasts

  NBA games are among the principal sports properties associated with the channel's basketball strategy. The predecessor MONO29 was described as broadcasting NBA games live, making international professional basketball a central component of the service's sports offering.

• Live sports rights

  Thai national basketball team coverage

  The channel has supported Thai basketball by broadcasting matches involving the Thai national team in competitions. This domestic coverage complements its international basketball programming and supports Mono Next's stated aim of promoting the sport in Thailand.

• 2026

  Repositioning from MONO29 entertainment to MONOMAX SportsStrategy

  Background

  MONO29 had established its audience through films and popular series, while Mono Next had also developed a substantial basketball and sports-broadcasting operation through the channel.

  Action taken

  Mono Next announced a channel-name change to MONOMAX Sports and shifted the primary target audience from general entertainment and movie viewers to sports audiences, with basketball as the leading focus.

  Aftermath

  The supplied reference states that the new identity would take effect on June 1, 2026. No later audience, financial or distribution results are provided.

  Source

• 2026

  MONO29 announced for rebranding as MONOMAX Sports[1]MONOMAX Sportsen.wikipedia.org

  Product launch

  Mono Next announced that its MONO29 television channel would be renamed MONOMAX Sports as part of a shift from movie and series programming toward sports, particularly basketball.

• 2026

  MONOMAX Sports name scheduled to take effect on June 1, 2026[1]MONOMAX Sportsen.wikipedia.org

  Product launch

  The supplied reference states that the MONOMAX Sports name would become effective at 12:00 a.m. on June 1, 2026, completing the channel's transition from the MONO29 identity.

1. 1MONOMAX Sportsen.wikipedia.org
2. 2MONO29 official websitemono29.com