Moneypenny
Moneypenny is an outsourced communications company providing telephone answering, virtual receptionist, live-chat, messaging and related customer-communication services.
Last updated August 31, 2026
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Overview
Moneypenny, legally operating through Callitech Limited, is an outsourced communications business headquartered in Wrexham, Wales. Its core proposition is to help organizations manage customer and prospect communications through trained human operators supported by digital tools. The company provides telephone answering, virtual receptionist services, live chat, digital messaging and call-tracking capabilities, serving businesses that need coverage beyond their own reception or customer-service teams. Rachel Clacher and her brother Ed Reeves founded the company in Wrexham in 2000. The idea developed after Reeves experienced the consequences of a poorly handled call by a conventional answering service while he was away from his business. The founders initially operated from a small office above an optician and established the company with limited capital, targeting small and medium-sized businesses that needed a more professional and dependable telephone presence. Moneypenny initially concentrated on outsourced telephone answering, but progressively broadened its model into multichannel communications. Its services are used by organizations in fields including legal services, property and real estate, healthcare and other professional sectors where missed calls or delayed responses can result in lost business or weaker customer relationships. The company combines operator-led service with software and communications technology, allowing it to handle inbound calls, website conversations, messages and call data. The business expanded beyond the United Kingdom during the 2010s. It established a United States presence, including a U.S. office in Charleston, South Carolina, in 2014, and later developed operations in the Atlanta area. North American growth was supported by acquisitions, including VoiceNation and Ninja Number in 2020 and Sunshine Communications in 2024. Other businesses associated with its expansion include Companies MadeSimple, Alphapage and Choice Voice. Moneypenny also invested in a distinctive workplace and employer-brand identity. It moved into a purpose-built headquarters at Wrexham Technology Park in 2016. The facility included amenities such as a pub, gym, treehouse and landscaped outdoor areas, and was formally opened by Charles, then Prince of Wales, in 2017. During the COVID-19 pandemic, the company reported increased demand for telephone support, recruited people displaced from hospitality and travel work, and made its Digital Switchboard service available without charge for a period to help organizations manage reception coverage during staff absences. The company has supported a social-impact initiative that began as the Moneypenny Foundation. Launched by Rachel Clacher in 2014, the program provided work experience and training for disadvantaged young people, including people from care backgrounds and homeless hostels. It was renamed WeMindTheGap in 2017 and developed into a separate employment and training initiative. In 2025, during its 25th anniversary year, Moneypenny brought its principal U.S. brands under a single Moneypenny identity, including VoiceNation, Alphapage, Sunshine Communication Services and Choice Voice. The group continues to operate in the United Kingdom and United States, with more than 1,000 employees reported in 2025 and a stated client base of approximately 16,000 organizations.
History
Moneypenny was founded in Wrexham in 2000 by siblings Rachel Clacher and Ed Reeves. The business was shaped by Reeves's experience of losing an important order after a conventional answering service mishandled a call while he was away. From an office above an optician, the founders built a service intended to make outsourced call handling more professional, responsive and suitable for small and medium-sized enterprises. The company's early activity centered on telephone answering. It later expanded into virtual reception, live chat, digital messaging and call tracking, reflecting a broader shift from simple message-taking toward outsourced customer communications. This development enabled Moneypenny to serve sectors such as legal services, property and healthcare, where responsiveness is closely tied to customer acquisition and service quality. Moneypenny began international expansion in 2011 and established a United States office in Charleston, South Carolina, in 2014. It subsequently developed a broader U.S. footprint, including operations in the Atlanta area. Acquisitions became an important part of this expansion. The company acquired Companies MadeSimple and later added North American businesses including VoiceNation, Ninja Number, Alphapage, Sunshine Communications and Choice Voice. VoiceNation and Ninja Number were acquired in 2020, while Sunshine Communications was acquired in 2024. The business also developed a notable workplace identity. A new headquarters at Wrexham Technology Park opened in 2016 on a substantial site incorporating employee-focused features such as a gym, pub, treehouse and garden paths. The facility was officially opened by Charles, then Prince of Wales, in July 2017. Leadership changed over time: Glenn Jackson became managing director in 2009; Joanna Swash held the chief executive role from 2017, and Joanna Knight served as group chief executive from 2018 to 2025. Jesper With-Fogstrup became group chief executive in 2025. Moneypenny's social-impact work originated with the Moneypenny Foundation, launched by Rachel Clacher in 2014. The initiative offered work experience and training to disadvantaged young people, particularly those from care backgrounds or homeless hostels. After formal programs began in Wrexham, the initiative expanded to other locations in Wales and Liverpool. It was renamed WeMindTheGap in 2017 to emphasize its aim of helping participants overcome barriers between education, personal circumstances and employment. The COVID-19 pandemic produced both operational pressure and new demand. Moneypenny reported a rise in calls, recruited people from sectors heavily affected by restrictions, and temporarily made its Digital Switchboard product available free to organizations dealing with reception-staff absence or self-isolation. By 2025, the company described itself as serving approximately 16,000 clients, having managed more than 180 million conversations, and employing more than 1,000 people across the United Kingdom and United States. Its 25th-anniversary strategy included bringing its principal U.S. brands together under the Moneypenny name.
- 2025
U.S. brands are unified
[1]Moneypenny consolidates several U.S. brands under the Moneypenny name during its 25th anniversary year.
- 2024
Sunshine Communications is acquired
[1]The acquisition adds another U.S. communications-services business to the group.
- 2020
North American acquisitions
[1]Moneypenny acquires VoiceNation and Ninja Number in the United States.
- 2017
Headquarters receives official opening
[1]The Wrexham facility is formally opened by Charles, then Prince of Wales.
- 2017
Foundation becomes WeMindTheGap
[1]The social-impact initiative adopts a name emphasizing its employment and life-skills mission.
- 2016
New Wrexham headquarters opens
[1]Moneypenny moves into a purpose-built headquarters at Wrexham Technology Park.
- 2014
U.S. office opens
[1]The company opens a United States office in Charleston, South Carolina.
- 2014
Moneypenny Foundation is launched
[1]Rachel Clacher starts a company-funded program offering training and work experience to disadvantaged young people.
- 2011
International expansion begins
[1]Moneypenny starts extending its operations beyond the United Kingdom.
- 2009
Glenn Jackson becomes managing director
[1]Jackson takes a senior operating role during the company's development phase.
Products and positioning
A technology-enabled, human-led communications partner for organizations seeking reliable outsourced reception, call handling and customer-response coverage.
Outsourced communications · 2000
Telephone answering
Moneypenny's foundational service provides trained personnel to answer calls on behalf of client organizations. Operators can follow client-specific instructions, take messages, route calls and provide a consistent telephone presence when a business's own staff are unavailable. The service is aimed at organizations that want broader coverage without maintaining a fully staffed internal reception or call-handling team.
Reception services
Virtual receptionist
The virtual receptionist offering extends outsourced answering into a more complete front-of-house function. Moneypenny's team can represent the client using agreed scripts and procedures, handle routine enquiries and transfer or escalate conversations where appropriate. It is positioned as a flexible alternative to an in-house receptionist for businesses requiring professional call coverage.
Digital communications
Live chat
Moneypenny provides human-supported live-chat handling for websites and digital customer journeys. The service is intended to capture enquiries, answer common questions and help organizations respond to visitors who may not initiate a telephone call. It complements the company's voice services by extending outsourced interaction into online channels.
Digital communications
Digital messaging
Digital messaging services support customer and prospect communications outside traditional voice calls. Moneypenny combines personnel and communications technology to manage incoming messages and help clients maintain timely responses across digital touchpoints.
Communications analytics
Call tracking
Call tracking provides businesses with information about inbound telephone activity and the handling of calls. It can support attribution, performance monitoring and operational oversight, complementing Moneypenny's call-answering and customer-communications services.
Business communications technology
Digital Switchboard
Digital Switchboard is a technology-enabled service designed to help organizations manage incoming communications and reception coverage. During the COVID-19 pandemic, Moneypenny offered the service free for a period to organizations dealing with absent or self-isolating reception staff.
Marketing campaigns
- 2020COVID-19 Digital Switchboard support
United Kingdom · United States
Moneypenny made its Digital Switchboard service available free for a period to help businesses maintain reception and call coverage when employees were absent or self-isolating.
Outcome. The measure supported continuity of customer communications during pandemic-related workplace disruption.
- 2014Moneypenny Foundation
United Kingdom
Moneypenny funded a pilot and subsequent training program for disadvantaged young people, with particular attention to people from care backgrounds and homeless hostels.
Outcome. The initiative developed into a formal program and was renamed WeMindTheGap in 2017.
Brand decisions
2025
Unify U.S. brands under MoneypennyStrategyBackground
Moneypenny marked its 25th anniversary while managing a portfolio of acquired U.S. communications brands.
Action taken
The company brought VoiceNation, Alphapage, Sunshine Communication Services and Choice Voice under the Moneypenny name.
Aftermath
The move created a more unified U.S. market identity and simplified the group's brand architecture.
2024
Acquire Sunshine CommunicationsM&ABackground
The company continued using acquisitions to build its U.S. communications-services platform.
Action taken
Moneypenny acquired Sunshine Communications.
Aftermath
Sunshine Communications became part of the group's U.S. operating portfolio.
2020
Acquire VoiceNation and Ninja NumberM&ABackground
Moneypenny was expanding its presence in North American outsourced communications.
Action taken
The group acquired the U.S.-based businesses VoiceNation and Ninja Number.
Aftermath
The acquisitions increased Moneypenny's North American service and brand portfolio.
Recent events
NatWest and Moneypenny partner to support small businesses[3]
Reported:
NatWest partnered with Moneypenny to support UK small businesses. Moneypenny would provide free trials and discounts on its services to businesses participating in NatWest’s Accelerator program, and offer advice at Accelerator hubs.
Sources3 sources
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