Mom's Lab

Mom's Lab (マムズラボ株式会社, Mom's Lab CORP.) is a Japanese company that provides creative production, marketing support, and recruitment support services. It is a subsidiary of SB Human Capital Corporation, part of the SoftBank Group. The company was founded in July 2017 as a spin-off of a new business started within SB Human Capital in April 2016. Its mission is 'Design for the family.' The core of Mom's Lab's model is a network of over 1,000 freelance mothers with more than three years of practical experience. These creators—writers, designers, coders, engineers, and marketers—work remotely on client projects, bringing a consumer and family perspective to corporate challenges. The company serves businesses that want to expand products and services for mothers, women, and children, as well as companies seeking flexible access to creative talent. Services include website, landing page, and web production; article creation and content marketing; poster, flyer, and other design; roundtable discussions, research, and product planning; web marketing, social media operation, and PR; event planning and management; video production; and sales and recruitment outsourcing. Notable clients and projects include Instagram operation for Watami's 'Kamimura Bokujo,' the official website for Tokyo's 'Women's Work Support Navi,' Instagram operation for Mizuno's 'Mizuno Life & Health,' the 'ECC KIDS × LISA (m-flo)' communication project, corporate and store site production for Fantasy Resort's indoor amusement park Fantasy Kids Resort, and flyer production for LIXIL Research Institute's 'Aiful Home.' Headquartered in Toranomon, Minato-ku, Tokyo, with an Osaka office opened in October 2018, Mom's Lab has a capital of 30 million yen. The representative director is Shingo Noguchi. The company has also been involved in family-oriented events such as the 'Kazoku Mirai Fest' and operates recruitment services like 'Mom's Lab Agent' and 'BeCreator.' It has declared its intention to become a 'Tokyo Sustainable Work Enterprise.'

Mom's Lab began in April 2016 as a new business initiative within SB Human Capital Corporation, a SoftBank Group company. The concept was to build a network of freelance mothers with professional creative and marketing skills and connect them with corporate clients seeking a consumer and family perspective. In March 2017, the business co-hosted 'Kazoku Mirai Fest,' described as one of Japan's largest family-oriented events, together with the general incorporated association JAPAN FAMILY PROJECT. In June 2017, it launched 'Mom's Lab Agent,' a career change and return-to-work support service for working women and child-rearing mothers. In July 2017, the business was spun off and Mom's Lab Corporation was established as a separate legal entity. In November 2017, the company launched 'Flex Work,' a recruitment agent specializing in short-time and remote work. In March 2018, the second 'Kazoku Mirai Fest' was held. In October 2018, an Osaka office was opened. In November 2018, 'Mom's Lab Sales Marketing,' a service specializing in sales outsourcing, was launched. In January 2019, the 'Flex Work' service was terminated. In March 2020, through a partnership with Yup, the company began offering an advance payment service for affiliated freelancers. In May 2023, it launched 'BeCreator,' a recruitment agent specializing in creators and marketers. As of the 2020s, Mom's Lab continues to operate as a subsidiary of SB Human Capital, with a network of over 1,000 freelance mothers. It provides a wide range of creative, marketing, and recruitment services to clients including Watami, Mizuno, ECC, Fantasy Resort, and LIXIL Research Institute. The company has also declared its intention to become a 'Tokyo Sustainable Work Enterprise' and has been adapting to social changes brought by AI, offering courses on AI (ChatGPT) utilization.

• Started Mom's Lab business as a new initiative within SB Human Capital.

• Co-hosted the first 'Kazoku Mirai Fest' family event with JAPAN FAMILY PROJECT.

• Launched 'Mom's Lab Agent,' a career support service for working women and mothers.

• Spun off the business and established Mom's Lab Corporation.

• Launched 'Flex Work,' a recruitment agent for short-time and remote work.

• Held the second 'Kazoku Mirai Fest.'

• Opened Osaka office.

• Launched 'Mom's Lab Sales Marketing,' specializing in sales outsourcing.

• Terminated the 'Flex Work' service.

• Began offering an advance payment service for affiliated freelancers through a partnership with Yup.

• Launched 'BeCreator,' a recruitment agent for creators and marketers.

A remote-work creative and marketing team leveraging the consumer perspective of freelance mothers, offering flexible, family-oriented talent to companies targeting women, mothers, and children.

• Website, landing page, and web production

  Design and development of corporate websites, landing pages, and web content.

• Article creation and content marketing

  Writing and content strategy services.

• Poster, flyer, and other design

  Graphic design for print and digital media.

• Roundtable discussions, research, and product planning

  Consumer research, roundtable events, and product planning support.

• Web marketing, social media operation, and PR

  Digital marketing, social media management, and public relations.

• Event planning and management

  Planning and operation of events, including family-oriented events.

• Video production

  Video planning and production services.

• Sales and recruitment outsourcing

  Outsourced sales and recruitment support services.

1. 1ママ目線のホームページ制作・デザイン・PR | マムズラボ株式会社moms-lab.jp
2. 2会社概要 | マムズラボ株式会社moms-lab.jp
3. 3マムズラボ - Wikipediaja.wikipedia.org
4. 4Mom's Lab - Wikidatawikidata.org