Momo.com

Momo.com Inc., commonly known as Fubon Momo or simply momo, is a Taiwanese direct-to-consumer retail and media company established in September 2004. The company combines three principal channels: a 24-hour television shopping service, an online shopping platform, and a mail-order catalogue business. This multichannel model allows Momo to present products through televised demonstrations, digital storefronts, and printed catalogues while using shared merchandising, customer, and fulfilment capabilities. The company began operations with its television shopping channel in January 2005. The service broadcast around the clock and reached approximately five million households across Taiwan. Momo expanded into online retail in May 2005 and later launched its mail-order catalogue during the same year. The catalogue became one of Taiwan's most extensive catalogue services, giving the company a nationwide physical-distribution channel alongside its broadcast and digital operations. Momo's online business developed into a broad B2C marketplace and retail platform covering categories such as consumer electronics, household goods, personal products, apparel, and other everyday merchandise. Its television channel remains an important part of the brand's identity, while the online platform provides a wider assortment and supports digital shopping behaviour. The business is therefore positioned less as a narrowly defined web retailer than as an integrated Taiwanese shopping operator spanning broadcast commerce, catalogue retail, and e-commerce. The company strengthened its information-security capabilities in 2009, becoming the first Taiwanese virtual retail business to obtain ISO 27001 certification according to the referenced account. During the 2010s, Momo expanded its commercial scale and became one of Taiwan's leading online retailers. In 2016, Momo Shopping was described as Taiwan's second-largest online retailer. The following year, the company's combined revenue from online, television-shopping, and catalogue operations was reported at NT$33.24 billion for 2017. Revenue was reported at NT$42.02 billion in 2018 and NT$51.83 billion in 2019; these figures are historical, time-specific company metrics rather than current financial guidance. Customer-retention initiatives became more prominent in 2019, when Momo introduced the Momo Card loyalty product. The company subsequently continued investing in logistics infrastructure to support faster delivery and the increasing storage requirements of e-commerce. It broke ground on an automated logistics centre in Hemei, Changhua County, in November 2023, and opened a southern distribution centre in Sinshih District, Tainan, in November 2024. Momo is owned by Fubon Financial Holding Co., while Taiwan Mobile is identified in the referenced material as its primary institutional shareholder. As of the supplied reference material, Momo is headquartered in Taipei and is described as Taiwan's largest direct-to-consumer retailer. Its competitive proposition rests on local market reach, multiple shopping channels, a broad product assortment, customer loyalty tools, and logistics investments designed to support convenient fulfilment throughout Taiwan.

Momo.com Inc. was established in Taiwan in September 2004 as a retail and media venture built around direct-to-consumer commerce. Rather than beginning solely as an internet marketplace, it developed a channel portfolio that combined television, online shopping, and catalogue sales. This structure reflected the different ways Taiwanese consumers could discover and purchase products in the mid-2000s. The first major operating service was Momo TV Shopping, launched in January 2005. The channel broadcast 24 hours a day and was reported to reach about five million households across Taiwan. Television shopping gave Momo a format for product demonstrations, scheduled programming, and national brand awareness. In May 2005, the company introduced its online shopping platform. Later that year it launched a mail-order catalogue, which became one of the country's largest catalogue services. Together, these launches created the basis for Momo's multichannel retail model. Momo's online platform expanded into a broad B2C shopping service, offering merchandise across electronics, home, lifestyle, apparel, and other consumer categories. The company also developed operational capabilities intended to connect its different channels, including merchandising, customer service, payments, and fulfilment. In 2009, Momo became the first Taiwanese virtual retail business to achieve ISO 27001 information-security certification, marking an early formalisation of its approach to protecting information in digital commerce. The company gained scale during the 2010s. Momo Shopping was identified as Taiwan's second-largest online retailer in 2016, with reported annual revenue of NT$20.58 billion for that year. In 2017, when television-shopping and catalogue activities were included, reported total revenue reached NT$33.24 billion. Momo reported further growth in 2018, with annual revenue of NT$42.02 billion, a 26.4 percent increase from the preceding year. The company was consequently described as Taiwan's largest B2C shopping platform. In 2019, Momo introduced the Momo Card to strengthen customer loyalty; reported revenue for that year was NT$51.83 billion, representing a 23.4 percent year-on-year increase. All of these amounts refer to the specific historical years stated in the source and should not be treated as current figures. In the 2020s, logistics became a major development priority as online ordering and expectations for rapid delivery placed additional demands on warehouse capacity. On 9 November 2023, Momo broke ground on an automated logistics centre in Hemei, Changhua County. The project was intended to improve storage and fulfilment capability. On 20 November 2024, Momo opened a southern distribution centre in Sinshih District, Tainan, extending its logistics network beyond its existing operating base and supporting service coverage in southern Taiwan. Momo is owned by Fubon Financial Holding Co. and has Taiwan Mobile identified as its primary institutional shareholder in the supplied reference material. Headquartered in Taipei, the company remains focused on Taiwan and is described as the country's largest direct-to-consumer retailer as of 2024. Its continuing identity is based on the integration of television commerce, digital retail, catalogue merchandising, customer loyalty, and logistics infrastructure.

• 2024

  Southern distribution centre opens

  [1]Momo.comen.wikipedia.org

  Momo opened a southern distribution centre in Sinshih District, Tainan, on 20 November.

• 2023

  Automated logistics centre construction begins

  [1]Momo.comen.wikipedia.org

  Momo broke ground on an automated logistics centre in Hemei, Changhua County, on 9 November.

• 2019

  Momo Card introduced

  [1]Momo.comen.wikipedia.org

  Momo launched the Momo Card as a customer-loyalty initiative. Reported annual revenue for the year was NT$51.83 billion.

• 2018

  B2C platform leadership and revenue growth

  [1]Momo.comen.wikipedia.org

  Reported annual revenue reached NT$42.02 billion, a 26.4 percent increase from 2017, and Momo was described as Taiwan's largest B2C shopping platform.

• 2016

  Reaches second place among Taiwanese online retailers

  [1]Momo.comen.wikipedia.org

  Momo Shopping was described as Taiwan's second-largest online retailer, with reported annual revenue of NT$20.58 billion.

• 2009

  ISO 27001 certification

  [1]Momo.comen.wikipedia.org

  Momo became the first Taiwanese virtual retail business described in the source as achieving ISO 27001 information-security certification.

• 2005

  Television shopping service launches

  [1]Momo.comen.wikipedia.org

  Momo launched its 24-hour television shopping channel in January, reaching approximately five million Taiwanese households according to the referenced account.

• 2005

  Online and catalogue channels introduced

  [1]Momo.comen.wikipedia.org

  The company launched its online shopping platform in May and introduced its mail-order catalogue later in the year.

• 2004

  Company founded

  [1]Momo.comen.wikipedia.org

  Momo.com was established in Taiwan in September 2004.

A Taiwanese omnichannel direct-to-consumer retailer combining television shopping, online retail, catalogue commerce, loyalty services, and increasingly automated fulfilment.

• Television shopping · 2005

  Momo TV Shopping

  Momo's 24-hour television shopping channel, launched in January 2005, uses broadcast programming to present and sell consumer products. It established the company's original mass-market direct-to-consumer channel and reportedly reached approximately five million households across Taiwan.

• B2C e-commerce · 2005

  Momo Online Shopping

  The company's online shopping platform, introduced in May 2005, provides a broad digital assortment spanning electronics, household goods, apparel, personal products, and general merchandise. It became the central growth engine of Momo's e-commerce business and was described as Taiwan's largest B2C shopping platform.

• Mail-order retail · 2005

  Momo Mail-Order Catalog

  Momo's nationwide catalogue service was introduced later in 2005. It extended the company's product-discovery and ordering model into printed direct marketing and was described in the source as Taiwan's most extensive catalogue service at the time.

• Customer loyalty · 2019

  Momo Card

  Introduced in 2019, Momo Card is a loyalty offering intended to encourage repeat purchasing and deepen customer relationships across the company's retail channels.

• 2024

  Expansion of southern distribution capacityStrategy

  Background

  Momo continued strengthening fulfilment infrastructure for its Taiwan retail operations.

  Action taken

  The company opened a southern distribution centre in Sinshih District, Tainan.

  Aftermath

  The facility expanded Momo's distribution footprint in southern Taiwan.

  Source

• 2023

  Investment in automated logisticsStrategy

  Background

  Growing e-commerce volumes increased the company's storage and fulfilment requirements.

  Action taken

  Momo broke ground on an automated logistics centre in Hemei, Changhua County.

  Aftermath

  The project was intended to expand storage capacity and support faster delivery.

  Source

• 2019

  Launch of Momo CardStrategy

  Background

  Momo sought to strengthen customer loyalty as its online and multichannel retail operations expanded.

  Action taken

  The company introduced Momo Card as a customer-retention and loyalty initiative.

  Aftermath

  The loyalty programme became part of Momo's broader customer-engagement offering.

  Annual revenue. NT$42.02 billion in 2018 → NT$51.83 billion in 2019 (Fiscal years 2018 and 2019)

  Source

• 2005

  Adoption of an omnichannel retail modelStrategy

  Background

  Momo had launched television shopping and was expanding beyond broadcast commerce.

  Action taken

  The company added an online shopping platform in May and a mail-order catalogue later in 2005, creating a three-channel direct-to-consumer operation.

  Aftermath

  The combined television, digital, and catalogue model became the foundation of Momo's Taiwanese retail business.

  Source

• 2024

  Momo opens southern distribution center in Tainan[1]Momo.comen.wikipedia.org

  Other

  The company opened a southern distribution centre in Sinshih District, Tainan, as part of its continuing investment in Taiwan-wide logistics infrastructure.

• 2023

  Momo breaks ground on automated logistics center in Hemei[1]Momo.comen.wikipedia.org

  Other

  Momo began construction of an automated logistics centre in Hemei, Changhua County, to increase storage capacity and support faster delivery as its e-commerce operations expanded.

1. 1Momo.comen.wikipedia.org