momo

momo (momo購物網) is the flagship e-commerce brand of Fubon Media Technology Co., Ltd. (富邦媒體科技股份有限公司), a Taiwanese retail group affiliated with Fubon Group. The brand operates momoshop.com.tw, one of Taiwan's largest business-to-consumer online marketplaces, selling a broad assortment that spans consumer electronics, appliances, beauty and personal care, apparel, groceries, household goods, baby products, books and travel-related services. momo began as a TV shopping and catalogue business before pivoting decisively into internet retail, and it retains a multi-channel model that combines web, mobile app and television shopping. The company is listed on the Taiwan Stock Exchange under ticker 8454, and its ownership is anchored by Fubon Group, one of Taiwan's major financial and industrial conglomerates. momo's positioning rests on assortment breadth, frequent promotional events, membership and loyalty programs, and logistics investment — including warehousing and last-mile delivery capabilities — that support fast delivery across Taiwan. It competes with other Taiwanese e-commerce players such as PChome and Shopee, and with physical retailers moving online. momo has expanded from a pure marketplace into a broader retail ecosystem, adding services such as momo travel, pharmacy and health offerings, and subscription-style membership benefits. Its brand identity is closely tied to convenience, price promotions and a wide catalogue, and it is one of the most recognized online retail names in Taiwan.

momo's origins lie in Taiwan's television shopping industry. Fubon Media Technology was established in the early 2000s as a multi-channel retailer combining TV shopping, catalogue and, later, internet sales. The momo brand became widely known through its TV shopping channels before e-commerce became the core of the business. As internet penetration and smartphone use grew in Taiwan, momo shifted investment toward its online marketplace, momoshop.com.tw, and its mobile app. The company built out warehousing and logistics to shorten delivery times, a key competitive dimension in the Taiwanese market. Fubon Media Technology listed on the Taiwan Stock Exchange under ticker 8454, giving the brand access to public capital for expansion. Over the 2010s and 2020s, momo expanded its assortment from electronics and household goods into beauty, groceries, baby products and travel, and it developed membership programs and large-scale promotional events. It grew into one of Taiwan's largest B2C e-commerce operators, competing with PChome and later with Southeast Asian platforms such as Shopee. The brand remains part of Fubon Group and continues to invest in logistics and digital services.

• Fubon Media Technology established as a multi-channel retailer behind the momo brand

• momoshop.com.tw online marketplace launched and expanded

• Fubon Media Technology listed on the Taiwan Stock Exchange (ticker 8454)

• momo grows into one of Taiwan's largest B2C e-commerce platforms

Taiwan's leading multi-channel online retailer, positioned on assortment breadth, promotional pricing and fast delivery.

• momoshop.com.tw marketplace

• momo mobile app

• momo TV shopping

• momo membership program

• 2026-08-14

  Roborock launches F25 Ultra Steam Gen 2 flagship steam floor washer in Taiwan[2]Roborock石头科技在台推出旗舰蒸气洗地机F25 Ultra Steam Gen 2n.yam.com

  Reported: 2026-08-18

  Roborock launched the F25 Ultra Steam Gen 2 flagship steam floor washer in Taiwan, featuring VaporFlow 2.0 steam washing and WaveFlow hot-water washing technologies, and it went on sale on momo shopping site from August 14 at a launch price of NT$17,999.

1. 1momo購物網 official sitemomoshop.com.tw
2. 2Roborock石头科技在台推出旗舰蒸气洗地机F25 Ultra Steam Gen 2n.yam.com