Molly Fantasy

Molly Fantasy (モーリーファンタジー) is a Japanese family amusement and indoor playground brand operated by AEON Fantasy Co., Ltd. (株式会社イオンファンタジー), part of the AEON Group. The brand is positioned as a "family amusement" space where children can get excited and smile, built around original characters led by Lala-chan (ララちゃん) and her friends. Its venues combine rides for small children, popular crane games and medal games, and a range of events and activities designed to color family interaction. The brand's official site describes Molly Fantasy as a dream-filled space for children, with original characters that are said to be popular around the world. It offers a variety of play options, including the "Yokubari Pass" (よくばりパス), a time-based all-you-can-play service priced at 500 yen for 30 minutes and 1,000 yen for 60 minutes, described as a first in Japan. Other concepts include Waiwai Park (わいわいぱーく), a play area for children from age zero to second grade of elementary school, and Nobikko (のびっこ), a playground designed to be safe even for babies, with the concept of a place where parents can watch their child grow and where parents and children can smile together. The brand also operates Lala-chan TV on YouTube and the Tototto (トットット) parenting information media. Molly Fantasy is one of the amusement business brands under AEON Fantasy, alongside concepts such as PALO, Capsule Yokocho, and Crane Yokocho. AEON Fantasy also operates indoor playground brands including Skids Garden, Chikyu no Niwa, Kidzoona, Nikohapi Kids, Nobikko Jumbo, and Nobikko Picnic, and international concepts such as FANPEKKA and Kidzooona. According to the company's corporate site, the group operated 1,294 stores worldwide as of the end of August 2026, including 806 in Japan, 90 in China, 128 in Malaysia, 53 in Thailand, 80 in the Philippines, 87 in Indonesia, 45 in Vietnam, and 5 in other ASEAN countries. The company reported sales of 93,209 million yen for the fiscal year ended February 2026 and had 7,974 group employees. Molly Fantasy stores are typically located in shopping centers and family-oriented retail destinations, and the brand communicates a message of "EgAO no CHIKARA" (the power of smiles). Its activities include seasonal campaigns, prize lineups tied to popular franchises, and collaborations with external characters and properties. The brand is aimed at families with young children and is a well-known presence in Japanese indoor family entertainment.

Molly Fantasy is a family amusement and indoor playground brand operated by AEON Fantasy Co., Ltd., a Japanese company in the AEON Group. The brand is presented on its official site as a "family amusement" where the whole family can smile, built around original characters such as Lala-chan. While the exact founding date of the Molly Fantasy brand is not provided in the available evidence, the brand has become one of the core amusement business names under AEON Fantasy, alongside concepts such as PALO, Capsule Yokocho, and Crane Yokocho. The brand's offering has evolved around a mix of amusement machines and dedicated play areas. Its official site highlights the "Yokubari Pass," a time-based all-you-can-play service priced at 500 yen for 30 minutes and 1,000 yen for 60 minutes, described as a first in Japan. It also features Waiwai Park, a play area for children from age zero to second grade, and Nobikko, a playground designed to be safe for babies and focused on watching children grow and letting parents and children smile together. The brand maintains original characters, Lala-chan and Friends, and produces related content including Lala-chan TV on YouTube and the Tototto parenting media. AEON Fantasy operates Molly Fantasy as part of its amusement business, which also includes PALO, PALO TOYS SPOT, PALO PRIZE SPOT, PALO Feedy Diner & Arcade, Capsule Yokocho, and Crane Yokocho. The company's broader portfolio includes indoor playground brands such as Skids Garden, Chikyu no Niwa, Kidzoona, Nikohapi Kids, Nobikko Jumbo, and Nobikko Picnic, as well as international concepts like FANPEKKA and Kidzooona. According to the corporate site, the group operated 1,294 stores worldwide as of the end of August 2026, with 806 in Japan and the remainder across China, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, and other ASEAN countries. The company reported sales of 93,209 million yen for the fiscal year ended February 2026 and 7,974 group employees. Molly Fantasy stores are typically located in shopping centers and family retail destinations, and the brand runs seasonal events, campaigns, and prize lineups tied to popular franchises. Recent news items on the official site include the renewal and reopening of the Molly Fantasy Shineibashi store in AEON Mall Shineibashi in June 2026, and a notice regarding the postponement of sales of an original capsule toy product. The brand continues to be a well-known name in Japanese indoor family entertainment.

• Molly Fantasy Shineibashi store renewed and reopened in AEON Mall Shineibashi.

• Notice of postponement of sales of original capsule toy product 'Hatch Potch Station Embroidery Badge'.

• Group store count reported at 1,294 worldwide as of end of August 2026.

Family amusement and indoor playground brand for young children and their families, centered on original characters and a smile-focused brand message.

• Yokubari Pass

  Time-based all-you-can-play service priced at 500 yen for 30 minutes and 1,000 yen for 60 minutes, described as a first in Japan.

• Waiwai Park

  Play area inside Molly Fantasy for children from age zero to second grade of elementary school, with pretend play and various play equipment.

• Nobikko

  Playground designed to be safe even for babies, with the concept of a place to watch children grow and where parents and children can smile together.

• Lala-chan and Friends

  Original characters of Molly Fantasy, featured in content such as Lala-chan TV on YouTube.

1. 1モーリーファンタジー | 株式会社イオンファンタジー 公式サイトfantasy.co.jp
2. 2コーポレートサイトトップ｜株式会社イオンファンタジー会社情報・IR情報fantasy.co.jp
3. 3Molly Fantasy - Wikidatawikidata.org