Modhaus
A South Korean record label and entertainment company built around K-pop production, artist management, and participatory fan engagement.
Last updated October 19, 2026
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Overview
Modhaus is a South Korean record label and entertainment company founded in Seoul on November 30, 2021, by Jaden Jeong and Joseph Baek. The company operates in K-pop music production, artist management, group development, and related fan-engagement initiatives. Its roster is associated with the girl group tripleS, the project group ARTMS, the trio Odd Eye Circle, and individual artists including HeeJin, HaSeul, Kim Lip, JinSoul, and Choerry. The company’s most distinctive business idea is a participatory model in which fans are given an organized role in aspects of artist and group development. Modhaus has promoted this approach through voting, collectible digital content, and blockchain-linked fan participation. Rather than presenting a group as a fixed lineup from the outset, the company used staged member introductions, sub-unit releases, and fan decisions to shape parts of tripleS’s development. The model was publicly described in February 2022 as an effort to create a fan-participating girl group. tripleS became the company’s central flagship project. Its members were introduced through a sequence of sub-units and releases, including Acid Angel from Asia, Krystal Eyes, Acid Eyes, Lovelution, Evolution, NXT, and Aria. The group completed its full 24-member debut on May 8, 2024. Further sub-units, including Glow and Visionary Vision, expanded the project’s modular structure. Modhaus also announced additional planned units, including a Japanese unit and touring-oriented and concept-based units, although the timing and status of announced projects may change. Modhaus also became a home for former members of Loona following contractual disputes between those artists and their former agency, Blockberry Creative. Jaden Jeong had previously worked as Loona’s creative director from 2016 to 2019. Heejin, Kim Lip, JinSoul, and Choerry joined Modhaus in 2023 after their contracts with Blockberry Creative were terminated, while HaSeul joined later in the same year after her contract was suspended. Their activities were organized under the revived or reconfigured projects Odd Eye Circle and ARTMS, alongside solo releases. Odd Eye Circle released the EP Version Up in July 2023; HaSeul and HeeJin subsequently launched solo activities; and ARTMS made its formal group debut with the album DALL in May 2024. In May 2024, Modhaus announced plans for a male counterpart to the tripleS concept. The project was later named Idntt and was designed around a large membership introduced through staged sub-units. The planned units included Uneverm8t, Yesw8are, and Itsnotov8r. Modhaus announced Uneverm8t as the first unit and later announced Yesw8are, extending the company’s modular group-development strategy beyond its original girl-group project. Modhaus’s positioning combines conventional entertainment-company functions—recording, releases, artist representation, and group promotion—with experimental community participation. Its business identity is therefore closely tied to the relationship between idols, digital platforms, fan voting, and collectible or blockchain-enabled content. The company remains best known internationally for tripleS and for managing artists connected to Odd Eye Circle and ARTMS.
History
Modhaus was established in Seoul on November 30, 2021, by Jaden Jeong and Joseph Baek. Jeong had previously been involved in the creative direction of Loona, while Baek had served as an executive at Playlist Studio. The new company entered the Korean entertainment market with a concept that combined conventional record-label operations with stronger, more formalized fan involvement. In February 2022, Modhaus presented its plan for a fan-participating girl group. The proposed group would not be introduced only as a completed lineup; instead, members and units would be revealed progressively, while fans would participate in selected creative and organizational decisions. This approach became the foundation of tripleS. Modhaus also connected the project to blockchain-based digital collectibles and voting mechanisms, seeking to make fan activity part of the group’s operating model rather than limiting it to promotion and consumption. The first tripleS-related unit, Acid Angel from Asia, debuted in October 2022. From 2023 through the group’s full debut, Modhaus introduced additional units, including Krystal Eyes, Acid Eyes, Lovelution, Evolution, NXT, and Aria. This structure allowed the label to release music through smaller combinations while gradually building a larger group identity. tripleS completed its full 24-member debut in May 2024. Modhaus subsequently continued the project through units including Glow and Visionary Vision and announced further planned units for later expansion. A second major phase began when former Loona members moved to Modhaus after legal and contractual disputes with Blockberry Creative. Nine Loona members sought provisional relief from their contracts in late 2022. HeeJin, Kim Lip, JinSoul, and Choerry signed with Modhaus in March 2023 after their former contracts were terminated. HaSeul joined in June 2023 after her contract with Blockberry Creative was suspended. Their arrival was especially significant because Jaden Jeong had worked as Loona’s creative director during the group’s earlier development. Modhaus organized these artists through Odd Eye Circle, ARTMS, and solo activities. Odd Eye Circle, consisting of Kim Lip, JinSoul, and Choerry, released Version Up in July 2023. HaSeul began solo activities with the digital single Plastic Candy in October 2023, and HeeJin released the solo EP K later that month. ARTMS formally debuted in May 2024 with DALL. These releases broadened Modhaus’s business beyond the still-expanding tripleS system and gave established artists a new management and production base. In May 2024, Modhaus announced a planned male version of the tripleS concept. The project was subsequently named Idntt in April 2025. The company described a structure in which 24 members would be introduced through three stages of eight-member units, identified as Uneverm8t, Yesw8are, and Itsnotov8r. This extended Modhaus’s modular and staged approach into a new category while retaining its emphasis on group architecture and sequential releases. Modhaus’s history is therefore defined by three connected developments: the creation of a fan-participation model, the construction of tripleS as a large group assembled through sub-units, and the recruitment and redevelopment of artists associated with Loona. Its catalog and artist roster remain centered on K-pop releases, but its differentiation lies in treating fandom, digital participation, and group formation as integrated parts of the label’s strategy.
- 2025
Male project named Idntt
[1]The planned male group is given the name Idntt and is outlined as a staged multi-unit project.
- 2024
tripleS completes its full-group debut
[1]tripleS debuts as a 24-member group after multiple sub-unit releases.
- 2024
ARTMS debuts with DALL
[1]ARTMS begins group activities with its debut album DALL.
- 2024
Male group project announced
[1]Modhaus announces plans for a male counterpart to the tripleS model.
- 2023
Former Loona members join Modhaus
[1]HeeJin, Kim Lip, JinSoul, and Choerry sign with Modhaus, followed by HaSeul later in the year.
- 2023
Odd Eye Circle returns with Version Up
[1]The trio releases its second extended play under Modhaus.
- 2022
Fan-participation group concept announced
[1]Modhaus announces plans for a girl group whose development will include structured fan input.
- 2022
Acid Angel from Asia debuts
[1]The first tripleS sub-unit releases music and establishes the project’s staged debut system.
- 2021
Modhaus is founded
[1]Jaden Jeong and Joseph Baek establish Modhaus in South Korea.
Products and positioning
An innovation-oriented K-pop label combining modular artist projects with structured fan participation and digital engagement.
K-pop girl group · 2022
tripleS
Modhaus’s flagship girl-group project is built around a large rotating or modular structure and fan participation. Members were introduced through multiple sub-units before the complete 24-member group debuted in 2024. Associated units include Acid Angel from Asia, Krystal Eyes, Acid Eyes, Lovelution, Evolution, NXT, Aria, Glow, and Visionary Vision. The project uses sequential releases and fan-facing decisions as central elements of its identity.
K-pop girl-group unit · 2023
Odd Eye Circle
Odd Eye Circle is a trio consisting of Kim Lip, JinSoul, and Choerry, artists formerly associated with Loona. Under Modhaus, the unit released Version Up in 2023, continuing its synth-pop and performance-oriented identity while operating within the company’s broader ARTMS-related roster.
K-pop girl group · 2024
ARTMS
ARTMS is a group project involving former Loona members HeeJin, HaSeul, Kim Lip, JinSoul, and Choerry. The group formally debuted with DALL in 2024. Its activities coexist with individual and sub-unit work, allowing Modhaus to manage both a collective identity and separate artist releases.
Planned K-pop boy-group project · 2025
Idntt
Idntt is Modhaus’s planned male counterpart to the tripleS concept. The company announced a 24-member structure introduced in stages through sub-units named Uneverm8t, Yesw8are, and Itsnotov8r. The project extends Modhaus’s emphasis on sequential member reveals and modular group development.
Solo artist · 2023
HeeJin
HeeJin is a solo artist and member of ARTMS. She began solo activities under Modhaus with the EP K in October 2023, complementing her participation in the company’s group projects.
Solo artist · 2023
HaSeul
HaSeul is an ARTMS member who also undertakes solo activities under Modhaus. Her solo work began with the digital single Plastic Candy in October 2023.
Controversies
2026
MODHAUS responds to allegations against trainee Lee YoonSung
MODHAUS issued a statement responding to online allegations that trainee Lee YoonSung had asked fans for gifts and blocked them. The company denied that he had requested gifts or met privately with a fan, explained that one gift was inadvertently accepted, and said it had established the facts and was appealing the police decision not to refer a criminal complaint for prosecution.
Marketing campaigns
- 2022Fan-participating girl group initiative
South Korea · Global
Modhaus introduced the concept of allowing fans to participate in selected creative and management decisions for its planned girl group, later realized through tripleS.
Outcome. The initiative became the defining operating concept of tripleS and its sub-unit rollout.
- 2022tripleS staged sub-unit rollout
South Korea · Global
Modhaus used successive sub-unit debuts to introduce tripleS members and music before presenting the full group.
Outcome. The rollout culminated in tripleS’s 24-member debut in 2024 and continued through later sub-units.
Brand decisions
2024
Develop a male counterpart to tripleSStrategyBackground
Following tripleS’s full-group debut, Modhaus sought to apply its modular group structure to a male act.
Action taken
The company announced a planned 24-member male project, later named Idntt, to be introduced through multiple sub-units.
Aftermath
The plan expanded Modhaus’s staged group-development strategy beyond its original girl-group project.
2023
Sign former Loona membersOtherBackground
Several Loona members pursued legal and contractual relief from Blockberry Creative.
Action taken
Modhaus signed HeeJin, Kim Lip, JinSoul, and Choerry after their contracts ended, and later signed HaSeul after her contract was suspended.
Aftermath
The signings enabled Modhaus to launch Odd Eye Circle, ARTMS, and related solo activities.
2022
Adopt a fan-participation modelStrategyBackground
Modhaus sought to distinguish its first major group from conventional fixed-lineup idol launches.
Action taken
The company announced a group-development system in which fans could influence selected creative and organizational decisions.
Aftermath
The model became closely associated with tripleS and its digital fan-engagement ecosystem.
Recent events
- 2025
The male project is named Idntt[1]
Product launch
Modhaus revealed Idntt as the name of its planned male group project.
- 2024
ARTMS makes its formal group debut[1]
Product launch
ARTMS officially debuted with the album DALL, expanding Modhaus’s roster of projects connected to former Loona members.
- 2024
tripleS completes its 24-member debut[1]
Product launch · Product generation
After a series of sub-unit launches, tripleS debuted as a complete 24-member group.
- 2024
Modhaus announces a male counterpart to tripleS[1]
Product launch
The company announced plans for a large male group using a staged, sub-unit-based development model.
- 2023
Former Loona members sign with Modhaus[1]
Leadership change · Other
HeeJin, Kim Lip, JinSoul, and Choerry joined Modhaus after their contracts with Blockberry Creative ended, followed later in the year by HaSeul.
- 2023
Odd Eye Circle releases Version Up[1]
Product launch
The trio released its second extended play through Modhaus, beginning a new phase of activity outside its former agency.
- 2022
Modhaus announces a fan-participating girl group project[1]
Campaign
The company announced plans for a girl group whose creative and organizational development would include fan participation.
- 2022
Acid Angel from Asia makes its debut[1]
Product launch · Product generation
The first four-member sub-unit associated with the planned tripleS project debuted, establishing the project’s staged-release format.
Sources3 sources
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