Modern Sky
Modern Sky is a Chinese music company and youth culture brand operating labels, artist management, live music, festivals, venues, media and related lifestyle businesses.
Last updated September 16, 2026
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Overview
Modern Sky (Modern Sky Entertainment Co., Ltd.) describes itself as one of the most important music companies globally and a highly influential original youth culture company in China, as well as a recognized music lifestyle operations agency domestically. With multiple sub-labels, its business covers nine major sectors: music publishing, artist management, live music, visual and product design, retail and live venues, recording and production, media, exhibitions, and design hotels. It states it strives to establish a comprehensive and multi-dimensional "Music+" lifestyle operation model for the Chinese music industry. The company was established in December 1997, is chaired by Shen Lihui, and is headquartered in Beijing, with offices in the United Kingdom and Japan.
History
Modern Sky Entertainment Co., Ltd. was established in December 1997. The company is headquartered in Beijing at Chuang 1958 3-12, No.1 Guangqu Road, Chaoyang District, and operates through a group structure that includes a Beijing headquarters, a UK office (Modern Sky Entertainment (UK) Limited, Liverpool) and a Japan office (Modern Sky Japan Inc., Tokyo). It describes itself as one of the most important music companies globally and a highly influential original youth culture company in China, with multiple sub-labels and business spanning nine major sectors including music publishing, artist management, live music, visual and product design, retail and live venues, recording and production, media, exhibitions, and design hotels.
Products and positioning
A music company and original youth culture company operating a "Music+" lifestyle model across multiple sectors.
Product categories. Music label operations · Artist management · Music festivals (e.g. Strawberry Music Festival) · Live event planning and production · Music copyright management and distribution · Live venues · Media · Exhibitions · Design hotels
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