Modern Auto

Modern Auto (摩登汽车) is a Chinese electric vehicle manufacturer headquartered in Shanghai. Founded in 2019 by Chinese entrepreneur Liu Xin, the company was established to develop battery-electric passenger cars for China's rapidly growing New Energy Vehicle (NEV) market. The brand positions itself around accessible green mobility, with a stated vision of letting everyone enjoy the pleasure of green travel and a philosophy of people-oriented craftsmanship. The company's first product, initially previewed as the Modern A in October 2020, entered the Chinese market in May 2021 as the Modern IN, a fully electric compact hatchback. Series production and customer deliveries began in the second half of 2021. At that time the startup employed more than 200 people and, with sufficient liquidity, planned to expand its model range and begin sales in overseas markets, particularly Europe and North America. Modern Auto sells directly to consumers through its own channels, including a network of Modern stores, online vehicle configuration and reservation tools, test-drive booking, and after-sales services. The company also operates a mobility service under the Modern Go (摩登出行) name and maintains a WeChat mini-program and official account for reservations and news. Its customer service center is reachable at +86 21 6070 9960. In early 2024, Modern Auto exported its first batch of vehicles to Mexico, marking an initial step into international markets. The company remains a privately held startup and continues to focus on the Chinese NEV market while exploring export opportunities.

Modern Auto was founded in 2019 in Shanghai by Chinese entrepreneur Liu Xin. The startup set out to develop electric passenger cars for China's fast-growing New Energy Vehicle (NEV) market, aiming to make green mobility accessible to a broad audience. The first results of the company's development work were presented in October 2020 in the form of photographs and a preliminary technical specification, with the vehicle tentatively named the Modern A. The production model, a fully electric compact hatchback called the Modern IN, debuted on the Chinese domestic market in May 2021. Series production and customer deliveries began in the second half of 2021. At that stage, Modern Auto employed more than 200 people and had sufficient liquidity to plan an expansion of its model lineup as well as entry into overseas markets, with Europe and North America identified as leading targets. The company built a direct-to-consumer sales model supported by Modern stores, online configuration and reservation tools, test-drive booking, and after-sales services. It also launched a mobility service under the Modern Go (摩登出行) brand and maintained digital touchpoints including a WeChat mini-program and official account. In early 2024, Modern Auto exported its first batch of vehicles to Mexico, marking its first significant step into international markets. The company remains a privately held startup focused on the Chinese NEV sector while exploring export opportunities.

• Modern Auto founded in Shanghai by Liu Xin.

• First vehicle previewed as Modern A with photos and preliminary specifications.

• Production model Modern IN debuts on the Chinese market.

• Series production and customer deliveries of the Modern IN begin.

• First batch of vehicles exported to Mexico.

Accessible green mobility for everyday consumers, emphasizing modern lifestyle and self-breakthrough.

• Modern IN

1. 1摩登汽车-企业官网modernauto.cn
2. 2摩登汽车-企业官网 品牌页modernauto.cn
3. 3Modern Auto - Wikidatawikidata.org
4. 4Modern Auto - Wikipedia (Polish)pl.wikipedia.org