MODE Shanghai Fashion Week

MODE Shanghai Fashion Week (commonly shortened to MODE) is the trade-show and ordering platform attached to Shanghai Fashion Week, one of China's most visible fashion events. Rather than a clothing label, MODE functions as a commercial exhibition brand: during each Shanghai Fashion Week season it hosts designer and brand showrooms, order fairs and buyer-facing presentations that let emerging Chinese labels and international brands meet retailers, distributors and press. The platform sits within Shanghai's broader fashion-week ecosystem, which is organized around the Shanghai Fashion Week calendar and its associated trade and design showcases. MODE's role is the business-to-business side of that calendar — the place where collections shown on runways are converted into wholesale orders — while the runway schedule handles public and media visibility. Because MODE is an event and trade-fair brand rather than a manufacturer or retailer, its 'products' are exhibition space, showroom programs, buyer matchmaking and seasonal order sessions. Its audience is designers, multi-brand retailers, department stores, e-commerce platforms and fashion media, with a strong emphasis on young Chinese design talent and on bringing overseas labels into the Chinese market. The available source material for this entry does not contain verifiable details on MODE's founding year, ownership structure, organizing body or official website, so those fields are left blank rather than guessed. The dossier should be treated as an identity and positioning record pending better sourcing.

MODE exists as the trade and ordering arm of Shanghai Fashion Week, an event brand that grew alongside the rapid expansion of China's fashion and retail market. Shanghai Fashion Week established itself as a twice-yearly showcase for Chinese and international designers, and the trade-show component was developed to give those designers a commercial channel beyond runway exposure. Within that structure, MODE serves as the buyer-facing venue: showrooms, order sessions and brand presentations are staged during the fashion-week calendar so that multi-brand retailers, department stores and e-commerce buyers can place wholesale orders for coming seasons. The platform has been associated with promoting emerging Chinese designers and with hosting international labels seeking entry into the Chinese market. The supplied evidence for this entry does not include verifiable dates, organizers or ownership details for MODE, so a precise chronology cannot be reconstructed here. The brand's history should be understood as part of the broader institutional development of Shanghai Fashion Week rather than as an independent company history.

B2B trade and ordering platform within the Shanghai Fashion Week ecosystem, focused on Chinese designer talent and international brand access to the China market.

• MODE trade show

  Seasonal B2B exhibition and order platform held during Shanghai Fashion Week.

• 2026-10-08

  EP YAYING debuts Spring/Summer 2027 collection at MODE Shanghai Fashion Week[1]EP雅莹在上海时装周MODE展发布2027春夏系列prnewswire.com

  Reported: 2026-10-14

  EP YAYING presented its Spring/Summer 2027 collection at the Shanghai Fashion Week MODE trade show held October 8-12, 2026 in Shanghai (Booth F17-01, Tower T2, Jingyao Hongqiao), marking the global buyer launch of the new season. The presentation covered the EP YAYING main line, Blue Label, Red Label, shoes, bags and accessories, and home lifestyle lines, built around the brand's 'YAYING Three Treasures' materials (mulberry silk, yak down, cashmere).

1. 1EP雅莹在上海时装周MODE展发布2027春夏系列prnewswire.com