MobileStorm

MobileStorm is a software-as-a-service communications company founded by Jared Reitzin and headquartered in Los Angeles, California. Its platform was designed to help businesses create and manage customer databases and communicate with audiences across multiple channels, including email, text messaging, mobile-app and website push notifications, secure messages, voice broadcasts, and fax broadcasts. Rather than operating primarily as a consumer-facing communications brand, MobileStorm has served as business infrastructure for marketing, customer-service, and transactional messaging programs. The company’s origins trace back to Reitzin’s entrepreneurial work in music and web development. In 1998, when he was 19, Reitzin left college and established Katalyst Music Group, a record label. Katalyst subsequently developed a technology division that built websites for larger music labels. According to the company history, advisor Jonathan Schreiber helped direct Reitzin’s attention toward mobile technology, creating the conceptual foundation for MobileStorm. MobileStorm officially launched in 1999 and was incorporated in August 2000. The company initially raised $40,000 from friends and family and was described as self-funded. Its early development reflected the growing convergence of email marketing, mobile messaging, database management, and automated business communications. In 2007, MobileStorm announced an angel funding round involving eonBusiness and expanded its physical presence with offices in San Francisco and Orange County. The San Francisco operation was intended to support new accounts, sales, and customer service. The company developed products for both smaller organizations and large enterprises. Stun! was an earlier platform aimed at small and medium-sized businesses, enabling them to build contact databases and conduct campaigns through text messaging, email, voice, and fax. Bolt was a hosted enterprise service for organizations deploying marketing, customer-service, and transactional messaging programs. These offerings were later integrated into MobileStorm for Marketing, reflecting a move toward a more unified platform rather than separate products for different customer segments. MobileStorm’s customer and partnership history included organizations such as Overstock.com, NASCAR, American Idol, and Kaiser Permanente. In 2008, it was named the email service provider for Fremantle Enterprises, the television production and management company associated with programs including American Idol and The Price Is Right. The company stated that its systems had delivered billions of messages and supported more than one million marketing campaigns. These figures indicate the scale of its role as a behind-the-scenes communications provider, although they do not establish current operating performance. MobileStorm’s positioning has centered on consolidating multiple outbound communication channels within a single business platform. Its value proposition combines audience-data management, campaign execution, and messaging automation across channels that historically were often handled by separate vendors. The available reference material documents the company’s formation, expansion, product consolidation, and selected customer relationships, but does not provide reliable current information about its ownership, leadership team beyond its founder, present product availability, website, or operating status.

MobileStorm grew out of Jared Reitzin’s early work in music and web technology. In 1998, at age 19, Reitzin left college and founded Katalyst Music Group, a record label. Katalyst later established a technology division that built websites for larger record labels. The experience exposed Reitzin to digital infrastructure and online communications, while advisor Jonathan Schreiber encouraged his interest in mobile technology. MobileStorm officially launched in 1999 and was incorporated in August 2000. Its initial capital came from a $40,000 friends-and-family raise, and the company was described as self-funded during its early development. The business pursued a software model that allowed organizations to maintain customer databases and contact audiences through several communications channels rather than relying on a single medium. The platform’s scope included email, text messaging, mobile-app and website push notifications, secure messages, voice broadcasts, and fax broadcasts. This multichannel approach allowed MobileStorm to serve marketing, customer-service, and transactional use cases. Its earlier product portfolio included Stun!, aimed at small and medium-sized businesses, and Bolt, a hosted enterprise product intended for larger organizations with more complex messaging programs. In 2007, MobileStorm announced an angel round involving eonBusiness and expanded with offices in San Francisco and Orange County. The San Francisco location focused on new accounts, sales, and customer service. In 2008, the company became the email service provider for Fremantle Enterprises, a media company associated with television programs such as American Idol and The Price Is Right. The company also identified organizations including Overstock.com, NASCAR, American Idol, and Kaiser Permanente among its clients or users. Over time, Stun! and Bolt were integrated into MobileStorm for Marketing. The consolidation brought small-business and enterprise-oriented capabilities under a broader marketing platform. MobileStorm reported that it had delivered billions of messages and supported more than one million marketing campaigns. The available historical material does not document later ownership changes, a public listing, a current executive roster, a current website, or whether all of the historical products remain active. Accordingly, the brand’s present operating status requires review.

• 2008

  Fremantle Enterprises selects MobileStorm

  [1]MobileStormen.wikipedia.org

  MobileStorm was selected as the email service provider for Fremantle Enterprises, a television company associated with American Idol and The Price Is Right.

• 2007

  Angel funding and geographic expansion

  [1]MobileStormen.wikipedia.org

  The company announced an angel funding round involving eonBusiness and opened offices in San Francisco and Orange County.

• 2000

  Company incorporated

  [1]MobileStormen.wikipedia.org

  MobileStorm was incorporated in August 2000. Its early financing included $40,000 from friends and family, and the company was described as self-funded.

• 1999

  MobileStorm launches

  [1]MobileStormen.wikipedia.org

  MobileStorm officially launched as a business focused on technology-enabled mobile and multichannel communications.

• 1998

  Katalyst Music Group founded

  [1]MobileStormen.wikipedia.org

  Jared Reitzin founded Katalyst Music Group after leaving college, establishing the entrepreneurial and technology-development background from which MobileStorm later emerged.

• Historical products consolidated into MobileStorm for Marketing

  [1]MobileStormen.wikipedia.org

  The former Stun! and Bolt offerings were integrated into MobileStorm for Marketing, combining small-business and enterprise messaging capabilities in a broader platform.

A business communications and marketing SaaS provider focused on unifying customer data and multichannel messaging, including email, SMS, push notifications, voice, fax, and secure mobile communications.

• Multichannel marketing and communications SaaS

  MobileStorm for Marketing

  MobileStorm for Marketing was the unified platform created by integrating the company’s earlier Stun! and Bolt products. It supported customer-database management and communication through email, text messages, voice and fax broadcasts, push notifications, and secure messages delivered through mobile applications and websites. The platform was intended to support marketing campaigns as well as customer-service and transactional messaging programs.

• Small and medium-sized business messaging software

  Stun!

  Stun! was an earlier MobileStorm product for small and medium-sized businesses. It enabled users to build a customer database and reach those contacts through several channels, including text messaging, email, voice, and fax. The product represented MobileStorm’s effort to make coordinated database-driven messaging available to organizations without the scale or complexity of large enterprise communications programs.

• Enterprise hosted messaging service

  Bolt

  Bolt was a hosted service designed for large enterprises deploying marketing, customer-service, and transactional messaging programs. It provided an enterprise-oriented counterpart to the smaller-business focus of Stun!, emphasizing hosted delivery and support for organizations with broader or more complex communication requirements. Bolt was later integrated into MobileStorm for Marketing.

• 2007

  Expand sales and customer-service presenceStrategy

  Background

  MobileStorm announced angel funding while expanding into San Francisco and Orange County. The San Francisco operation was intended to focus on new accounts, sales, and customer service.

  Action taken

  The company opened additional offices and allocated the San Francisco branch to commercial growth and customer support activities.

  Aftermath

  The expansion broadened MobileStorm’s physical presence beyond Los Angeles, although the available source does not provide subsequent financial or operating results.

  Source

• Consolidate Stun! and Bolt into MobileStorm for MarketingStrategy

  Background

  MobileStorm maintained separate historical products for small and medium-sized businesses and for large enterprise customers.

  Action taken

  The company integrated Stun! and Bolt into a broader MobileStorm for Marketing platform.

  Aftermath

  The consolidation created a more unified product architecture spanning customer-data management, marketing, customer-service, and transactional messaging use cases.

  Source

1. 1MobileStormen.wikipedia.org