Mobil 1
Mobil 1 is an ExxonMobil brand of synthetic motor oils and automotive lubrication products.
Last updated August 21, 2026
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Overview
Mobil 1 is an American automotive-lubricants brand developed by Mobil Oil Corporation and now marketed globally by ExxonMobil. The brand entered the market in 1974 with synthetic engine oil and subsequently expanded into a broader portfolio covering passenger-car motor oils, oil filters, chassis greases, transmission fluids, gear lubricants and related automotive fluid products. Its central proposition is technical performance: the brand is positioned around lubrication technology intended to protect engines and drivetrains, support operation across demanding temperatures and conditions, and meet the requirements of vehicle manufacturers, motorsport programs and everyday drivers. The brand was created during a period when synthetic lubricants were moving from specialist and high-performance applications toward wider automotive use. Mobil 1 became particularly associated with performance cars, racing and engineering-led marketing. Its public profile has been built not only through retail lubricant sales but also through technical relationships with automobile and motorcycle manufacturers. The supplied reference material identifies Mobil 1 as an officially recommended motor oil for Porsche and Bentley, as well as for automobile brands within General Motors and selected Toyota-group marques. It also describes a long-running relationship with Toyota-group companies that began in 1974, involving original-equipment lubricants and jointly developed factory-fill products. Hino trucks and buses are identified as users of Mobil Delvac 1 products for diesel applications, linking the wider ExxonMobil lubricant portfolio with commercial vehicles. Motorsport has been a major part of Mobil 1's identity. The brand has supplied or sponsored teams and series in Formula One, NASCAR, IndyCar, MotoGP, touring cars, endurance racing, sports cars and esports. Its Formula One history includes sponsorship and technical relationships with Williams, Benetton, Team Lotus, McLaren, Toyota, Brawn GP, Force India and, from 2017, Red Bull Racing and its associated teams. In North American racing, Mobil 1 has been connected with Penske, Stewart-Haas Racing, Toyota Racing Development-supported NASCAR teams and 23XI Racing. It has also held title or presenting sponsorships connected with the 12 Hours of Sebring, Porsche Supercup and selected NASCAR events. These activities reinforce a positioning that combines consumer accessibility with race-derived engineering credibility. The brand's commercial scope extends beyond engine oil. Its range includes products for engine lubrication, filtration, chassis lubrication, transmissions, differentials and gears. Product families and exact formulations vary by market and vehicle specification, so Mobil 1 is used both as a consumer-facing retail brand and as part of manufacturer-recommended or factory-fill programs. The brand is also distinct from ExxonMobil's Mobil Delvac commercial-vehicle lubricant line, although the two are part of the same broader lubricant business. Mobil 1 remains active and internationally distributed under ExxonMobil ownership. Its current identity rests on three connected assets: a long-established synthetic-oil name, technical associations with vehicle manufacturers, and extensive participation in motorsport. The available reference material does not provide a confirmed corporate headquarters, current executive roster, financial figures or a single official website URL; those fields are therefore left unreported.
History
Mobil 1 was introduced in 1974 by Mobil Oil Corporation as a synthetic motor-oil brand. Its launch placed the name within the developing market for synthetic lubricants, which were promoted for their ability to maintain performance across demanding operating conditions and to provide advanced engine protection. The brand's early identity was closely connected with technical development and high-performance automotive use rather than with a broad range of ordinary vehicle-maintenance products. Over time, Mobil 1 expanded from a single synthetic-oil identity into a family of automotive lubrication products. The range came to include several engine-oil applications together with oil filters, chassis grease, transmission fluids and gear lubricants. This broadened the brand's role from an engine-oil label to a more comprehensive vehicle-fluid offering, while retaining synthetic lubrication as its core association. Manufacturer relationships became an important part of the brand's development. The supplied reference material states that Mobil 1's relationship with the Toyota group began in 1974 and involved original motor oils and other fluid components for Toyota-related brands. It identifies Toyota and Mobil 1 as joint developers of Toyota-group genuine factory-fill motor oils. The relationship is described as extending across Toyota, Lexus, Daihatsu, Hino Motors, Perodua and Ranz, with Perodua joining the relationship in 1993. The same material states that Hino trucks and buses use Mobil Delvac 1 lubricants for Hino-powered diesel engines. Mobil 1 is also identified as an officially recommended motor oil for Porsche and Bentley and for automobile brands associated with General Motors, including Buick, Cadillac, GMC and Chevrolet, as well as selected Toyota, Baojun, Wuling and GMSV applications. Exact recommendation and factory-fill arrangements can vary by model, market and formulation. Racing sponsorship and technical supply became another defining chapter. In Formula One, Mobil supported Williams from 1978 to 1988 and again in 2009, switched to Benetton from 1987 through 1992, and supplied Team Lotus in 1994. Its relationship with McLaren ran from 1995 through 2016. The brand also supplied or supported the Toyota Formula One team, Brawn GP and Force India during the periods listed in the reference material. From 2017, the Formula One relationship moved to Red Bull Racing and its sister teams, including Scuderia Toro Rosso and later successor identities. Mobil 1 additionally sponsored the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2004. In North American motorsport, Mobil 1 has sponsored NASCAR since 2003 and has been associated with the series' Command Performance Award. The brand's driver and team relationships include Rusty Wallace, Penske Racing, Jeremy Mayfield, Ryan Newman and Sam Hornish Jr. Penske's IndyCar operation carried Mobil 1 sponsorship until the end of the 2010 season. Stewart–Haas Racing used Mobil 1 sponsorship across various teams from 2011 until the organization shut down in 2024. Toyota Racing Development-supported NASCAR teams have used Mobil lubricants since 2011, while 23XI Racing is identified in the reference material as a current team relationship. The 2025 Mobil 1 301 at New Hampshire Motor Speedway added a named NASCAR Cup Series event to the brand's portfolio. The brand has also participated in motorcycle racing, touring cars, endurance racing and sports cars. Pons Racing used Mobil 1 in MotoGP in 2002 and 2003, and Red Bull KTM Factory Racing became an official lubricant partner from 2023. Mobil sponsored Holden-related touring-car programs in Australia from 1985 to 1993 and has sponsored Walkinshaw TWG Racing in Supercars since 1994. Mobil 1 has supplied lubricants to Mercedes-AMG's DTM program, supported Porsche and Corvette sports-car programs, and sponsored Bentley Continental GT3 factory cars. It has also held title sponsorships for the 12 Hours of Sebring since 2002 and Porsche Supercup since 2008. Beyond traditional racing, the brand entered esports through its Gen.G partnership and the Gen.G Mobil 1 Racing Rocket League team. It also funded or sponsored Rocket League Championship Series activity, including the 2021–22 Mobil 1 Mountain Classic in North America. Under ExxonMobil, Mobil 1 now operates as an internationally marketed lubricant brand whose reputation combines retail automotive products, manufacturer relationships and performance-oriented sponsorships. Publicly available material supplied for this dossier does not establish a complete list of current products, executives, corporate locations or financial results.
- 2025
Mobil 1 301 NASCAR event
[1]Mobil 1 sponsors the NASCAR Cup Series race at New Hampshire Motor Speedway under the Mobil 1 301 name.
- 2024
Stewart–Haas Racing sponsorship ends with team closure
[1]The reference material states that Stewart–Haas Racing shut down in 2024, ending the Mobil 1 sponsorship associated with that organization.
- 2023
Red Bull KTM MotoGP partnership begins
[1]Mobil 1 becomes an official lubricant partner and supplier of Red Bull KTM Factory Racing.
- 2022
Gen.G Mobil 1 Racing enters Rocket League
[1]Mobil 1 partners with Gen.G to create a Rocket League Championship Series team.
- 2017
Red Bull Formula One partnership begins
[1]Mobil 1 moves its Formula One team relationship to Red Bull Racing and its sister team.
- 2011
Stewart–Haas Racing sponsorship begins
[1]Mobil 1 begins sponsorship across various Stewart–Haas Racing teams.
- 2008
Porsche Supercup title sponsorship begins
[1]Mobil 1 becomes title sponsor of Porsche Supercup.
- 2003
NASCAR sponsorship begins
[1]Mobil 1 becomes an official NASCAR sponsor and supports the Command Performance Award.
- 2002
12 Hours of Sebring title sponsorship begins
[1]Mobil 1 becomes title sponsor of the 12 Hours of Sebring.
- 1995
McLaren Formula One relationship begins
[1]Mobil 1 begins its long-running McLaren Formula One sponsorship and lubricant-supply relationship.
Products and positioning
A globally marketed, engineering-led synthetic lubricant brand positioned around engine protection, vehicle performance, manufacturer compatibility and motorsport-derived technical credibility.
Engine oil · 1974
Mobil 1 synthetic motor oil
The core Mobil 1 product category is synthetic motor oil for passenger cars and performance vehicles. Formulations are designed for different engine requirements, operating conditions and manufacturer specifications. Mobil 1's brand identity is strongly associated with synthetic lubrication, engine protection and performance-oriented automotive use.
Filtration
Mobil 1 oil filters
Mobil 1 oil filters form part of the brand's vehicle-maintenance portfolio. They are intended to work within engine lubrication systems by filtering contaminants from engine oil. Availability, fitment and product specifications vary by market and vehicle application.
Transmission lubricant
Mobil 1 transmission fluids
The transmission-fluid range extends Mobil 1 beyond engine lubrication into drivetrain maintenance. These products are intended for compatible automatic or manual transmission applications according to the relevant vehicle and formulation requirements.
Gear lubricant
Mobil 1 gear lubricants
Mobil 1 gear lubricants are used in compatible differentials, gearboxes and other gear systems. The category supports the brand's broader performance-lubrication proposition and complements its engine-oil offerings.
Grease
Mobil 1 chassis grease
Chassis grease is part of the Mobil 1 automotive lubrication range and is intended for applicable chassis and component lubrication tasks. Product availability and recommended uses depend on market and vehicle requirements.
Marketing campaigns
- 2023Red Bull KTM MotoGP partnership
International
Mobil 1 became official lubricant partner and supplier to Red Bull KTM Factory Racing from the 2023 MotoGP season.
Outcome. Extended the brand's motorcycle-racing presence.
- 2022Gen.G Mobil 1 Racing
North America · International
Mobil 1 partnered with Gen.G to create a Rocket League team for the 2022–23 RLCS season and also supported broader RLCS activity.
Outcome. The team won the 2022–23 Fall Major and multiple North American regional events according to the supplied reference material.
- 2017Red Bull Formula One partnership
International
Mobil 1 began sponsoring Red Bull Racing and its sister team in Formula One, later covering successor team identities including Scuderia AlphaTauri and Racing Bulls.
Outcome. Maintained a leading Formula One platform after the McLaren relationship ended.
- 2008Porsche Supercup title sponsorship
Europe · International
Mobil 1 became title sponsor of Porsche Supercup, reinforcing its connection with Porsche performance vehicles.
Outcome. Added a prominent manufacturer-linked racing platform.
- 2003NASCAR official sponsorship
United States
Mobil 1 became an official NASCAR sponsor and supported the Command Performance Award, while also maintaining driver and team sponsorships.
Outcome. Expanded mass-market motorsport reach in North America.
- 200212 Hours of Sebring title sponsorship
United States · International
Mobil 1 became title sponsor of the 12 Hours of Sebring, an endurance-racing event associated with automotive performance and technology.
Outcome. Strengthened endurance-racing positioning.
- 2001Sochaux football shirt sponsorship
France
Mobil 1 became the primary jersey sponsor of French Ligue 1 club Sochaux in 2001; the club later alternated between Esso and Mobil 1 branding.
Outcome. Expanded consumer visibility beyond automotive and motorsport audiences.
- 1995McLaren Formula One partnership
International
Mobil 1 sponsored McLaren and supplied motor oil and other fluid components from 1995 through 2016.
Outcome. Created one of the brand's longest-running Formula One associations.
- 1987Benetton and German Grand Prix activity
Europe · International
Mobil supported Benetton in Formula One from 1987 to 1992 and sponsored the German Grand Prix from 1987 to 2006.
Outcome. Extended the brand's European racing presence.
- 1978Williams Formula One sponsorship
International
Mobil supported Williams in Formula One from 1978 to 1988 and again in 2009, helping establish the brand's association with top-level motorsport.
Outcome. Built long-term Formula One visibility.
Brand decisions
2022
Expansion into esports through Gen.GStrategyBackground
Mobil 1 extended its motorsport-oriented identity into competitive gaming and the Rocket League audience.
Action taken
Created Gen.G Mobil 1 Racing with Gen.G for the RLCS.
Aftermath
The team achieved tournament and regional success, while Mobil 1 also supported wider RLCS activity.
2017
Shift of Formula One partnership to Red BullStrategyBackground
After the Mobil 1–McLaren relationship ended in 2016, the brand selected a new Formula One platform.
Action taken
Mobil 1 began its Formula One partnership with Red Bull Racing and its sister team.
Aftermath
The brand continued to use Formula One as a central international performance-marketing channel.
1974
Launch of Mobil 1 synthetic motor oilProduct launchBackground
Mobil Oil Corporation entered the synthetic motor-oil market with a dedicated brand.
Action taken
Introduced Mobil 1 as a synthetic engine-oil product.
Aftermath
The name developed into a broader global automotive-lubricants brand.
Recent events
- 2025
Mobil 1 sponsors the Mobil 1 301 NASCAR Cup Series race[1]
Campaign
Mobil 1 served as title sponsor of the NASCAR Cup Series event at New Hampshire Motor Speedway known as the Mobil 1 301.
- 2023
Mobil 1 partners with Red Bull KTM Factory Racing in MotoGP[1]
Other
Mobil 1 began a partnership with Red Bull KTM Factory Racing as an official lubricant partner and supplier from the 2023 season.
- 2022
Mobil 1 partners with Gen.G for Rocket League competition[1]
Campaign
Mobil 1 and Gen.G created Gen.G Mobil 1 Racing for the 2022–23 Rocket League Championship Series, expanding the brand's sponsorship activity into esports.
- 2017
Mobil 1 becomes lubricant partner of Red Bull Racing and Scuderia Toro Rosso[1]
M&A · Other
Mobil 1 moved its Formula One team relationship to Red Bull Racing and its sister team, then known as Scuderia Toro Rosso.
Sources3 sources
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