MM!
MM! is a Japanese light-novel franchise that expanded into manga, drama CD, and television anime formats.
Last updated August 24, 2026
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History
MM! originated as a Japanese light-novel series written by Akinari Matsuno and illustrated by QP:flapper, the collaborative name of Tometa Ohara and Koharu Sakura. Media Factory published the series through the MF Bunko J imprint. The first volume appeared on February 23, 2007, and publication continued until September 24, 2010. Twelve volumes were issued in total: ten belonged to the main narrative and two were side-story collections. The novels established the central cast and premise, centering on Taro Sado, a student seeking help with his masochism, and the members of a school club who become involved in his attempts to change. The property expanded into manga during its initial publishing period. Issei Hyoju illustrated a serialization for Media Factory's Monthly Comic Alive, beginning with the September 2008 issue and continuing through the February 2012 issue. The manga chapters were collected into seven tankobon volumes, published between February 23, 2009, and March 23, 2012. The novels were also licensed for publication in Taiwan by Tong Li Publishing, giving the print property a market beyond Japan. A drama CD adaptation followed on March 24, 2010, through Edge Records. The same year, the franchise moved into television animation. Xebec produced a 12-episode series written by Rie Koshika and directed by Tsuyoshi Nagasawa. It aired in Japan on AT-X from October 2 through December 18, 2010. The home-video edition was released across six Blu-ray and DVD volumes between December 22, 2010, and May 25, 2011. The releases included short bonus segments known as SS!, in addition to the main episodes. The anime received international distribution through Sentai Filmworks. A North American Japanese-language DVD edition with English subtitles was released in September 2011. Sentai later released an English-dubbed edition on DVD and Blu-ray in February 2014. The anime was also made available through online services associated with the distributor, including the Anime Network, and was reported as streaming on Hulu in 2014. These releases extended the franchise's reach beyond its original Japanese publishing and broadcast markets. Music formed another part of the adaptation's commercial package. The anime used two opening themes, two ending themes, and an insert song, and character-song singles were issued for Mio Isurugi and Arashiko Yuno. The original soundtrack was released alongside the first home-video volume in December 2010. The original novel series did not receive a completed ending. Matsuno died on April 18, 2011, after publication of the twelve listed volumes, and the series remained unfinished. The manga continued to its collected conclusion after the anime broadcast, but the supplied reference material does not identify a later continuation, new anime season, current rights holder, or active production program. Accordingly, MM! is best documented as a completed set of known adaptations surrounding an unfinished source narrative, with its present commercial status unspecified.
- 2014
North American dubbed home-video release
[1]Sentai Filmworks releases the English-dubbed anime on DVD and Blu-ray in North America.
- 2012
Manga collection concludes
[1]The seventh and final reported collected manga volume is published in March.
- 2011
Author's death leaves the novels unfinished
[1]Akinari Matsuno dies on April 18, 2011, and the original novel storyline remains incomplete.
- 2010
Drama CD and television anime adaptations
[1]Edge Records releases a drama CD, while Xebec's television anime airs in Japan from October to December.
- 2008
Manga serialization starts
[1]The manga adaptation by Issei Hyoju begins in Monthly Comic Alive.
- 2007
Light-novel publication begins
[1]Media Factory publishes the first MM! volume through the MF Bunko J imprint.
Products and positioning
An eccentric Japanese romantic-comedy and school-life franchise built around exaggerated character traits, ensemble relationships, and cross-media publishing and animation.
Light novels · 2007
MM! light novels
The original format, written by Akinari Matsuno and illustrated by QP:flapper. Media Factory published 12 MF Bunko J volumes from February 2007 to September 2010, comprising ten main-story volumes and two side-story collections. The story remained unfinished after Matsuno's death in 2011.
Manga · 2008
MM! manga
A manga adaptation illustrated by Issei Hyoju was serialized in Monthly Comic Alive from the September 2008 issue through the February 2012 issue. Its chapters were collected into seven tankobon volumes released between February 2009 and March 2012.
Audio drama · 2010
MM! drama CD
Edge Records released a drama CD adaptation on March 24, 2010. The first-press limited edition included an additional bonus CD.
Television anime · 2010
MM! television anime
A 12-episode adaptation produced by Xebec, written by Rie Koshika, and directed by Tsuyoshi Nagasawa. It aired in Japan from October 2 to December 18, 2010, and was later distributed internationally by Sentai Filmworks.
Anime music · 2010
MM! music releases
The anime generated opening and ending themes, an insert song, character-song singles for Mio and Arashiko, and an original soundtrack released in December 2010.
Brand decisions
2011
Publication ends without completing the original storyOtherBackground
The author died after the reported twelve-volume publication run.
Action taken
No completing volume or successor continuation is identified in the supplied reference material.
Aftermath
The source narrative remains unfinished, while the manga and anime adaptations remain the principal completed forms of the property.
2010
Television adaptation commissioned and broadcastProduct launchBackground
The established light-novel property was expanded into a television anime produced by Xebec.
Action taken
A 12-episode series aired on AT-X in Japan from October through December 2010 and was subsequently released on home video.
Aftermath
The adaptation received international licensing, music releases, and later North American DVD, Blu-ray, and English-dubbed editions.
Recent events
- 2014
Sentai Filmworks releases an English-dubbed North American edition[1]
Other
Sentai Filmworks issued the anime in North America on DVD and Blu-ray with an English dub after its earlier subtitled release.
- 2011
Akinari Matsuno dies while the novel series remains unfinished[1]
Other
The author died on April 18, 2011, and the original light-novel story was left incomplete.
- 2010
MM! receives drama CD adaptation[1]
Product launch
Edge Records released a drama CD adaptation, with a bonus CD included in the first-press limited edition.
- 2010
MM! television anime airs in Japan[1]
Product launch
Xebec's 12-episode anime adaptation aired on AT-X from October through December.
- 2008
MM! manga adaptation begins serialization[1]
Product launch
Issei Hyoju's manga adaptation began appearing in Monthly Comic Alive.
- 2007
MM! light-novel series begins publication[1]
Product launch
Media Factory began publishing Akinari Matsuno's light-novel series under the MF Bunko J imprint.
Sources1 sources
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