Mix Markt
Mix Markt is a German supermarket chain serving Central and Eastern European food markets across Europe.
Last updated August 26, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Mix Markt is a German supermarket chain focused on foods associated with Central and Eastern European cuisines. Its assortment includes fresh and preserved grocery products intended for customers seeking ingredients, packaged foods, and specialty items from the region. The chain operates through a network of licensed partnership companies, while the Monolith Group functions as the brand's broader corporate group and wholesale supplier. The business was established in 1997 by Waldemar Völker, Artur Steinhauer, and Peter Schuju, three Germans from Kazakhstan. They opened the first Mix Markt shop in Oerlinghausen, Germany. The founders' background helped shape the chain's focus on products familiar to Central and Eastern European communities and on serving a wider European customer base interested in those cuisines. Mix Markt's operating model combines a recognizable retail brand with locally operated stores. Rather than presenting every outlet as a directly owned branch, the markets operate as licensed partnership companies and receive wholesale support from Monolith Group. This structure allows the chain to expand across national markets while maintaining a common product orientation and purchasing relationship. The brand's principal business is food retail. Its stores specialize in fresh and canned foods, with the broader assortment centered on Central and Eastern European culinary traditions. Depending on the local market, the format can serve immigrant communities, diaspora households, and shoppers looking for products that may be less prominent in mainstream supermarket assortments. The available reference material does not provide a complete current product catalogue, detailed store-format specifications, or a breakdown of sales by country. Mix Markt reported turnover of €345 million in 2016, according to the cited Wikipedia material. That figure is historical and should not be treated as a current valuation or revenue estimate. The same reference describes the network as having 483 shops in 20 European countries as of 2026, including 197 in Germany, 73 in Italy, 47 in Poland, 24 in Greece, 23 in Spain, 21 in Portugal, and smaller networks in the other listed markets. Because the shop count is tied to a dated reference, store totals may change as licensed locations open, close, or change operating status. Mix Markt's positioning is therefore that of a specialist European grocery retailer rather than a general-purpose supermarket group. Its differentiation rests on regional culinary breadth, access to Central and Eastern European food products, and a cross-border network supported by a wholesale parent structure. Publicly available material supplied for this dossier does not identify current executives, major advertising campaigns, material scandals, acquisitions, or formal corporate financial disclosures beyond the historical 2016 turnover figure.
History
Mix Markt was founded in Germany in 1997 by Waldemar Völker, Artur Steinhauer, and Peter Schuju, who are described in the reference material as Germans from Kazakhstan. The founders opened the first store in Oerlinghausen. From the beginning, the chain was oriented toward food products associated with Central and Eastern European cuisines, creating a specialist retail proposition distinct from conventional German supermarket assortments. The brand developed as part of the Monolith Group. Monolith Group also serves as the wholesale supplier for Mix Markt locations, while individual stores operate as licensed partnership companies. This arrangement gives the chain a combination of centralized supply support and locally operated retail outlets. It also provides a mechanism for expansion into multiple European countries without requiring every store to be directly managed by a single corporate retail organization. Mix Markt's merchandise focus is described broadly as fresh and canned foods from Central and Eastern European culinary traditions. The format is relevant to customers with cultural or family ties to the region, as well as to other consumers seeking products that are not always widely available in standard supermarkets. The supplied reference material does not provide a detailed chronology of format changes, private-label development, advertising programs, or changes in ownership. By 2016, Mix Markt was reported to have turnover of €345 million. This is a historical financial figure and is included only with its stated year; no later financial information is provided in the reference material. The chain continued its international presence through licensed stores across Europe. A reference dated to 2026 reports 483 shops in 20 countries: Germany, Belgium, Greece, the United Kingdom, Italy, the Netherlands, Portugal, Spain, Cyprus, France, Montenegro, Austria, the Czech Republic, Slovakia, Slovenia, Bulgaria, Serbia, Poland, Latvia, and Malta. The reported 2026 distribution places the largest store base in Germany, with 197 shops, followed by Italy with 73 and Poland with 47. Other listed networks include Greece, Spain, Portugal, Belgium, the Czech Republic, Cyprus, Montenegro, Serbia, France, Austria, Slovakia, the United Kingdom, Bulgaria, the Netherlands, Slovenia, Latvia, and Malta. These figures describe the network at the time of the cited reference and may not represent a permanent or independently verified current total. Today, the available source material presents Mix Markt as an active European specialist grocery brand within the Monolith Group. Its historical development is defined by a Central and Eastern European food proposition, a licensed-partnership store model, and geographic expansion beyond Germany. Information about current leadership, detailed corporate governance, present-day revenue, store-level ownership, and marketing strategy remains unavailable in the supplied sources.
- 2026
European network reported at 483 shops
[1]The cited reference reports 483 shops in 20 European countries, with Germany as the largest national network.
- 2016
Historical turnover reported
[1]Mix Markt was reported to have turnover of €345 million in 2016. The figure is historical and does not establish current revenue.
- 1997
First Mix Markt store opens in Oerlinghausen
[1]Waldemar Völker, Artur Steinhauer, and Peter Schuju founded Mix Markt and opened the first shop in Oerlinghausen, Germany.
Products and positioning
A specialist supermarket chain for Central and Eastern European cuisines, serving both diaspora communities and shoppers seeking regional fresh, canned, and specialty foods.
Grocery
Fresh foods
Mix Markt stores specialize in fresh food products connected with Central and Eastern European cuisines. The supplied reference does not identify individual brands, categories, or a standardized catalogue, but fresh foods form part of the chain's core specialist grocery proposition.
Grocery
Canned foods
Canned foods are another explicitly identified part of the Mix Markt assortment. They support the chain's regional grocery mission by providing preserved products associated with Central and Eastern European cooking. Specific product names and brand ranges are not given in the available source.
Specialty grocery
Central and Eastern European specialty foods
The wider Mix Markt range is organized around foods from Central and Eastern European culinary traditions. This regional specialization is the brand's main retail differentiator, although the supplied material does not provide a complete country-by-country assortment or identify particular private labels.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/mixmarkt · Editorial policy · How profiles are compiled