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Brand Wiki/Consumer Discretionary/MixC Shenzhen Bay
M

MixC Shenzhen Bay

Retailer / private label

Unclaimed

MixC Shenzhen Bay is a large, high-end MixC shopping mall and urban-complex component in Shenzhen's Nanshan District.

On this pageControversies↘History↘

Last updated October 12, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

MixC Shenzhen Bay

Industry
Consumer Discretionary · Uncategorized
Headquarters
Nanshan District, Shenzhen, Guangdong, China
Founded
2018
Parent
China Resources Land Ltd.
Country
China
Group
China Resources
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

MixC Shenzhen Bay, also known as Shenzhen Bay MixC and formerly called Nanshan MixC, is a large shopping mall in Nanshan District, Shenzhen, China. It is part of the MixC portfolio associated with China Resources and is operated by China Resources (Shenzhen) Co., Ltd., a subsidiary of China Resources Land Ltd. The mall opened on 28 December 2018 and became the second M1-level MixC mall in Shenzhen after the original Shenzhen MixC. The property is positioned as a premium urban retail destination within a broader China Resources development. It forms part of a major complex that also includes China Resources Tower and the Shenzhen Bay Sports Center, commonly known as the Spring Cocoon. Together, the surrounding development has a total construction area of more than 700,000 square meters. The mall itself has approximately 80,000 square meters of floor area and combines fashion and lifestyle retail with food, entertainment, and daily-needs services. Its tenant and service mix includes flagship stores for major brands, a MixC cinema, the Ole supermarket format, and a substantial selection of high-end restaurants. The property benefits from direct underground connections to the concourses of Houhai Station, serving Shenzhen Metro Lines 2, 8, 11, and 13 according to the cited reference material. It is also served by local bus routes including M519, B964, and M347. The connection to the metro network supports the mall's role as both a destination for affluent consumers and a transit-accessible commercial center for the wider Nanshan area. By turnover, MixC Shenzhen Bay ranked second among Shenzhen shopping malls in 2023, behind Shenzhen MixC, with reported turnover of approximately RMB 8.2 billion. This figure is cited from the reference material and reflects a specific 2023 period rather than a permanent valuation or annual performance guarantee. The mall is close to Shenzhen Bay Port and is located near Shenzhen Talent Park, Shenzhen Bay No. 1, and Shenzhen Bay Cultural Plaza, reinforcing its integration with the district's commercial, cultural, sports, and residential infrastructure. A second phase on the west side of the original development opened on 30 September 2025. At that point, the original Phase I area was renamed Zone A; the southern portion of Phase I became Zone B; the area west of Zone B became Zone C; and Zone D was identified on the east side of Houhai Bin Road. The phase expansion and zone reorganization broadened the property's physical footprint and marked a new stage in the development of Shenzhen Bay's mixed-use retail environment. Phase I architecture and interior design were carried out by Lead8.

History

MixC Shenzhen Bay was developed as a major China Resources retail project in Shenzhen's Nanshan District. The property was originally known as Nanshan MixC and was designed to complement a larger urban complex containing China Resources Tower and the Shenzhen Bay Sports Center, the venue popularly associated with the name Spring Cocoon. Lead8 carried out the architecture and interior design work for Phase I, while operations were assigned to China Resources (Shenzhen) Co., Ltd., a subsidiary of China Resources Land Ltd. The mall opened on 28 December 2018. Its launch expanded the MixC presence in Shenzhen beyond the original Shenzhen MixC and made it the city's second M1-level MixC mall. The project combined approximately 80,000 square meters of retail floor area with a premium tenant mix, including flagship stores, upscale restaurants, a MixC cinema, and an Ole supermarket. Its position near Shenzhen Bay's commercial, cultural, sports, and residential developments gave it a role extending beyond conventional enclosed retail. Direct underground links to Houhai metro station connected the mall to Lines 2, 8, 11, and 13, while nearby roads and bus routes provided additional access. The mall's performance established it as one of Shenzhen's leading retail properties. Reference material identifies it as the city's second-highest-revenue shopping mall by turnover in 2023, with turnover reported at RMB 8.2 billion, behind Shenzhen MixC. The figure indicates the scale of the property within Shenzhen's premium shopping-center market, although it should be treated as a period-specific operating statistic rather than a general financial valuation. Expansion followed with the opening of Phase II on the west side of the original mall on 30 September 2025. The expansion coincided with a new internal zoning system: the original Phase I became Zone A, its southern section became Zone B, the area west of Zone B became Zone C, and Zone D was established east of Houhai Bin Road. This reconfiguration reflects the development's growth from a single principal mall into a larger, phased retail environment. The property remains active and operates as a China Resources-affiliated premium shopping destination in Shenzhen Bay.

  • 2025

    Phase II opens and the property is reorganized into zones

    [1]MixC Shenzhen Bayen.wikipedia.org

    The west-side Phase II opens on 30 September 2025, accompanied by the introduction of Zones A, B, C, and D across the expanded development.

  • 2023

    Reported turnover reaches RMB 8.2 billion

    [1]MixC Shenzhen Bayen.wikipedia.org

    Reference material reports turnover of approximately RMB 8.2 billion, ranking the mall second among Shenzhen shopping malls by turnover.

  • 2018

    Mall opens

    [1]MixC Shenzhen Bayen.wikipedia.org

    MixC Shenzhen Bay opens on 28 December 2018 in Nanshan District, Shenzhen, as the city's second M1-level MixC mall.

Products and positioning

A premium, transit-connected shopping and lifestyle destination integrated into the Shenzhen Bay urban complex, with an emphasis on flagship retail, upscale dining, entertainment, and mixed-use place-making.

  • Shopping mall · 2018

    MixC Shenzhen Bay retail mall

    The core retail property offers premium fashion, lifestyle, specialty, dining, entertainment, and daily-needs services. Its approximately 80,000-square-meter floor area includes flagship stores, a MixC cinema, an Ole supermarket, and high-end restaurants. Underground connections to Houhai metro station make the mall directly accessible from several Shenzhen Metro lines.

  • Shopping mall expansion · 2025

    MixC Shenzhen Bay Phase II

    The west-side expansion of MixC Shenzhen Bay opened in September 2025. It enlarged the development and formed part of a new zone-based layout that identifies the original mall as Zone A and organizes adjoining areas as Zones B, C, and D.

Controversies

  • 2024

    Source 1Source 2

Read more

Brand decisions

  • 2025

    Expand the mall through a second phase and zone-based layoutStrategy

    Background

    The established Phase I property was part of a large mixed-use urban complex and had become one of Shenzhen's leading shopping malls by turnover.

    Action taken

    The operator opened a west-side Phase II on 30 September 2025 and reorganized the overall development into Zones A, B, C, and D.

    Aftermath

    The expansion created a larger and more segmented retail environment within the Shenzhen Bay commercial district.

    Source

Recent events

  • 2025

    Phase II and zone reorganization open[1]MixC Shenzhen Bayen.wikipedia.org

    Product generation · Other

    The west-side Phase II opened on 30 September 2025. The original Phase I and adjacent areas were reorganized into Zones A, B, C, and D.

  • 2023

    MixC Shenzhen Bay reports strong 2023 turnover[1]MixC Shenzhen Bayen.wikipedia.org

    Other

    Reference material reports turnover of approximately RMB 8.2 billion in 2023, making the mall the second-highest-revenue shopping mall in Shenzhen after Shenzhen MixC.

  • 2018

    MixC Shenzhen Bay opens in Nanshan District[1]MixC Shenzhen Bayen.wikipedia.org

    Other

    The shopping mall opened on 28 December 2018 as the second M1-level MixC mall in Shenzhen. It was developed within the China Resources urban complex near China Resources Tower and Shenzhen Bay Sports Center.

Related entries

  • China Resources Land
  • China Resources
  • 999 Piyanping
  • C'estbon
  • China Resources Beverage
  • China Resources Microelectronics
  • China Resources Mixc Lifestyle
  • China Resources Vanguard
  • China Resources Cement Holdings Limited
  • CR Sanjiu
  • China Resources Leasing Co., Ltd.
  • Dong-E-E-Jiao
  • Pacific Coffee
  • Shenzhen MIXC
  • Snow Beer
  • Zhengzhou MixC
  • China Resources Sanjiu Medical & Pharmaceutical Chinese Medicine
  • Guangdong China Resources Bank Co., Ltd.
  • Yibao
  • Kunming Pharmaceutical Group
  • Jiangzhong

Sources5 sources

  1. 1MixC Shenzhen Bayen.wikipedia.org
  2. 2MixC Shenzhen Baywikidata.org
  3. 3深圳灣萬象城zh.wikipedia.org
  4. 4综合体悦府二期高层燃气爆燃致1死m.jiemian.com
  5. 5综合体悦府二期高层燃气爆燃致1死m.stnn.cc

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