MIUZ Diamonds

MIUZ Diamonds (formerly known as the Moscow Jewelry Factory, or Московский ювелирный завод) is a Russian jewelry company that produces gold, platinum, and silver jewelry, with a specialization in diamond-set pieces. Its manufacturing facilities and diamond-cutting workshops are concentrated in Moscow and Perm, and its retail chain numbers around 300 stores. The company traces its origins to 1920, when a group of jewelers who had worked in the workshops of P. A. Ovchinnikov, I. P. Khlebnikov, and Fabergé organized a small artel called 'Shompol'. In 1926 the artel was reorganized and renamed 'Moscow Jeweler', and later became the Moscow Jewelry Factory. During World War II the workshops were converted to arms production, and jewelry work resumed only in 1944. In 1947 the factory's output began to be exhibited as works of art, and it started mass-producing jewelry with openwork patterns and precious stones, mostly in silver and brass at that time. In 1974 the factory building on Nagatinskaya Street in Moscow was completed, where it is still located. In the 1990s the factory produced mainly gold jewelry and nearly ceased silver production. In 1990 it became part of the RUIZ Diamond Holdings group, which specializes in diamond mining and cutting and includes the cutting operation Kama-Kristall and the diamond mining enterprise Uralalmaz. The RUIZ group is in turn part of the international Leviev Group of Companies (LGC). In 2006 production moved to Perm. Since 2009 MIUZ has produced certified diamonds with a buyback option. In 2014 the factory's production was certified to an international quality standard, and the company entered the '100 Independent Franchises of Russia' rating. In May 2021 the company carried out a rebranding and adopted the new English-language name MIUZ Diamonds. The company currently focuses on the Russian market and buys Russian rough diamonds from ALROSA for its diamond jewelry. It has received the national 'Brand No. 1 in Russia' award in the 'Jewelry retail chain' category and the title 'Best Federal Jewelry Chain' from the publication Jewelry Trade Navigator.

The Moscow Jewelry Factory (Московский ювелирный завод) was founded in 1920 as an artel called 'Shompol' by a group of jewelers who had worked in the workshops of P. A. Ovchinnikov, I. P. Khlebnikov, and Fabergé. Among them were the jeweler M. Firsov and the filigree masters I. K. Efremov and A. V. Voronin. Initially the artel made jewelry in the filigree (scani) technique, decorated with enamel and granulation. In 1926 the artel was reorganized and renamed from 'Shompol' to 'Moscow Jeweler', and later to 'Moscow Jewelry Factory'. At that time the artel produced brooches, rings, cigarette cases, pendants, and cufflinks. During the Great Patriotic War (World War II), the enterprise's workshops were converted into an arms factory. The masters were able to resume jewelry work only in 1944. In 1947 the factory's products began to be exhibited as works of art. The factory started mass-producing jewelry with openwork patterns and precious stones. At that time most items were made of silver and brass. In 1974 the construction of the Moscow Jewelry Factory building on Nagatinskaya Street was completed, where it is still located. In the 1990s the factory produced mainly gold jewelry and almost stopped producing silver items. In 1990 it became part of the RUIZ Diamond Holdings group, which specializes in diamond mining and cutting. The group included the cutting production 'Kama-Kristall' and the diamond mining enterprise 'Uralalmaz'. The RUIZ group of companies is in turn part of the international Leviev Group of Companies (LGC). In 2006 production moved to Perm. Since 2009 the factory has produced certified diamonds with a buyback option. In 2014 the production of the Moscow Jewelry Factory was certified according to an international quality standard. In May 2021 the company carried out a rebranding and acquired the new English-language name MIUZ Diamonds. In 2014 the 'Moscow Jewelry Factory' entered the rating '100 Independent Franchises of Russia'. Currently production is oriented toward the Russian market. To create diamond jewelry, MIUZ buys Russian raw materials — diamonds from the ALROSA company. The company has received the national award 'Brand No. 1 in Russia' in the category 'Jewelry retail chain' and the title 'Best Federal Jewelry Chain' according to the publication 'Jewelry Trade Navigator'.

• 2021

  Rebranded with the new English name MIUZ Diamonds.

• 2014

  Production certified to an international quality standard; entered the '100 Independent Franchises of Russia' rating.

• 2009

  Started producing certified diamonds with a buyback option.

• 2006

  Production moved to Perm.

• 1990

  Became part of the RUIZ Diamond Holdings group.

• 1974

  Completion of the factory building on Nagatinskaya Street in Moscow.

• 1947

  Products began to be exhibited as works of art; mass production of jewelry with openwork patterns and precious stones.

• 1944

  Resumed jewelry work after World War II conversion to arms production.

• 1926

  Reorganized and renamed from 'Shompol' to 'Moscow Jeweler', later 'Moscow Jewelry Factory'.

• 1920

  Founded as the artel 'Shompol' by jewelers from the workshops of Ovchinnikov, Khlebnikov, and Fabergé.

Russian jewelry brand specializing in diamond jewelry, with a focus on the domestic market and certified diamonds.

• Diamond jewelry

  Rings, earrings, necklaces, bracelets, and pendants set with diamonds, sapphires, pearls, topazes, agates, Swarovski crystals, and other precious, semi-precious, and synthetic stones.

• Gold jewelry

  Gold jewelry was the main output in the 1990s.

• Silver jewelry

  Silver jewelry was produced in large quantities in the post-war period.

• Certified diamonds

  Since 2009, certified diamonds with a buyback option.

1. 1MIUZ Diamonds on Wikidatawikidata.org
2. 2Московский ювелирный завод — Wikipedia (Russian)ru.wikipedia.org