Mitsubishi Caterpillar Forklifts

Mitsubishi Caterpillar Forklifts refers to the material-handling business formed through a 1992 joint venture between Mitsubishi Heavy Industries (MHI) and Caterpillar Inc. The partnership combined Mitsubishi’s manufacturing, engineering, and powertrain capabilities with Caterpillar’s dealer network, product-support systems, marketing experience, and internationally recognized brand. Rather than operating as a single narrowly focused forklift label in every market, the business developed a multinational structure that manufactured, distributed, and supported several material-handling brands. Its product scope has included internal-combustion counterbalance trucks, cushion- and pneumatic-tire forklifts, electric counterbalance trucks, narrow-aisle equipment, and walkie equipment. Depending on the region, products have been sold under Mitsubishi Forklift Trucks, Cat Lift Trucks, and other brands associated with the wider group. The organization has also been connected with TCM, Rocla, Towmotor, and Jungheinrich warehouse products through regional manufacturing, ownership, distribution, or cooperation arrangements. The joint venture was organized geographically. Mitsubishi Logisnext Americas, headquartered in Houston, Texas, served the United States, Canada, and Latin America through a large dealer network and supported the Mitsubishi Forklift Trucks, Cat Lift Trucks, and Towmotor brands, as well as Jungheinrich products in relevant arrangements. Mitsubishi Logisnext Europe, based in Almere in the Netherlands, served Europe, Russia and the Commonwealth of Independent States, North Africa, and the Middle East. Mitsubishi Logisnext Asia Pacific, based in Singapore, supported the Far East and wider Asia-Pacific markets. Additional group operations included Mitsubishi Logisnext Forklift in Shanghai. The business historically maintained manufacturing and parts-support capabilities in multiple regions. The American operation operated a substantial Houston facility with production, engineering, distribution, and service functions. In Europe, the group maintained its headquarters in Almere, a manufacturing facility in Järvenpää, Finland, and a central European parts center in Puurs, Belgium. Production in Almere ended in 2012 after recession and weak sales, after which the site shifted from manufacturing toward sales and support activities. The brand’s market proposition is based on dependable industrial vehicles, broad application coverage, dealer-backed service, parts availability, and the combination of Mitsubishi engineering with Caterpillar’s global commercial reach. Its customers include logistics operators, manufacturers, warehouses, ports, distributors, and other businesses requiring powered industrial trucks. The wider business has operated as part of Mitsubishi Logisnext, the Mitsubishi-affiliated material-handling group, while continuing to use distinct regional product brands and dealer channels.

Mitsubishi Caterpillar Forklifts originated on July 1, 1992, when Mitsubishi Heavy Industries entered a joint venture with Caterpillar Inc. The partnership was designed to combine complementary strengths rather than simply duplicate the two companies’ existing operations. Mitsubishi contributed cost-conscious manufacturing expertise, engineering resources, and proprietary powertrain knowledge. Caterpillar brought international marketing experience, a worldwide dealer organization, established product-support practices, and strong brand recognition in industrial and construction markets. The resulting business developed into a group of regional manufacturing, sales, distribution, and service companies. In the Americas, Mitsubishi Caterpillar Forklift America, later known as Mitsubishi Logisnext Americas, operated from Houston, Texas. It manufactured and distributed material-handling products under Mitsubishi Forklift Trucks and Cat Lift Trucks, and it also held rights associated with the Towmotor name. The American operation served the United States, Canada, and Latin America through more than 400 dealer locations described in the reference material. Its Houston facility combined manufacturing and support functions and was designed for significant annual forklift output. In Europe and nearby markets, Mitsubishi Logisnext Europe was based in Almere, the Netherlands. It supported dealers and distributors across Europe, Russia and the Commonwealth of Independent States, North Africa, and the Middle East. Its regional portfolio included Mitsubishi Forklift Trucks, TCM, Rocla, and Cat Lift Trucks. The European organization also maintained a manufacturing facility in Järvenpää, Finland, and a central parts center in Puurs, Belgium. The Almere site originally served as both headquarters and a production location, but production ended in 2012 after recession and inadequate sales. The site then transitioned toward sales and commercial support. The Asian and Far Eastern operations were organized separately, including Mitsubishi Logisnext Asia Pacific in Singapore and Mitsubishi Logisnext Forklift in Shanghai. This regional structure allowed product design, production, distribution, and parts support to be coordinated according to local market requirements. The broader group also drew on manufacturing and logistics resources in the Americas, Europe, and Asia. The product portfolio expanded beyond conventional engine-powered forklifts. It included cushion-tire and pneumatic-tire internal-combustion trucks for different operating surfaces, electric counterbalance trucks for indoor and lower-emission applications, narrow-aisle machines for warehouse space utilization, and electric or manual walkie equipment for pedestrian material movement. The business also supplied parts and dealer-backed product support, making after-sales service a central part of its market proposition. On January 1, 2010, Jungheinrich joined the relevant partnership through a manufacturing and distribution agreement with Mitsubishi Caterpillar Forklift America. This broadened the product and distribution relationship in North America. Over time, the business became associated with the Mitsubishi Logisnext group, which manages a broad portfolio of material-handling brands and regional companies. The historical Mitsubishi-Caterpillar relationship remains important to the identity of the business, even though products and operations have been organized under the wider Mitsubishi Logisnext structure. The group’s continuing role is to manufacture, distribute, and support industrial trucks and warehouse equipment through regional companies and dealer networks.

• 2012

  Almere manufacturing operations cease

  [1]Mitsubishi Caterpillar Forkliftsen.wikipedia.org

  Production at the Almere European facility ends in the context of recession and weak sales, and the location changes to a sales-office function.

• 2010

  Jungheinrich enters a North American manufacturing and distribution arrangement

  [1]Mitsubishi Caterpillar Forkliftsen.wikipedia.org

  Jungheinrich products become part of the arrangement associated with Mitsubishi Caterpillar Forklift America through a manufacturing and distribution agreement.

• 1992

  Mitsubishi–Caterpillar forklift joint venture is formed

  [1]Mitsubishi Caterpillar Forkliftsen.wikipedia.org

  Mitsubishi Heavy Industries and Caterpillar establish a joint venture on July 1 to manufacture and market forklift trucks and related material-handling products.

Industrial material-handling equipment supported by multinational manufacturing, dealer distribution, parts availability, and regional service operations.

• Internal-combustion forklifts

  Internal-Combustion Cushion-Tire Lift Trucks

  Cushion-tire internal-combustion forklifts are intended for relatively smooth, typically indoor or paved operating environments. They form part of the group’s conventional counterbalance range and are suited to pallet movement, loading, unloading, manufacturing, and warehouse tasks where compact maneuverability and engine-powered operation are required.

• Internal-combustion forklifts

  Internal-Combustion Pneumatic-Tire Lift Trucks

  Pneumatic-tire forklifts are designed for outdoor or mixed-surface applications where greater ground clearance and tire flexibility are useful. The line supports industrial, distribution, construction-related, and yard-handling work requiring counterbalanced lifting capacity and the operating range associated with internal-combustion power.

• Electric forklifts

  Electric Counterbalance Forklifts

  Electric counterbalance trucks provide a battery-powered alternative for warehouses, factories, and other environments where exhaust emissions and noise must be limited. They are intended for general pallet handling and stacking and extend the group’s offering beyond engine-powered industrial trucks.

• Warehouse equipment

  Electric Narrow-Aisle Forklift Trucks

  Electric narrow-aisle equipment is intended for dense warehouse layouts in which aisle width and vertical storage efficiency are important. These trucks support order movement and pallet handling where maneuverability and electric operation are prioritized.

• Warehouse equipment

  Electric and Manual Walkie Forklifts

  Walkie equipment covers pedestrian-operated material-handling applications. The range includes electric and manual machines for moving pallets and loads over short distances, complementing counterbalance and narrow-aisle products in warehouse and distribution operations.

• 2012

  Convert the Almere site from production to sales supportStrategy

  Background

  The European operation faced recessionary conditions and insufficient sales, making continued production at the Almere facility impractical.

  Action taken

  Production in Almere was stopped and the facility was repositioned as a sales office, while manufacturing capacity remained available through other group locations, including Järvenpää and regional operations.

  Aftermath

  The decision reduced the role of Almere from manufacturing to commercial support within the European organization.

  Source

1. 1Mitsubishi Caterpillar Forkliftsen.wikipedia.org