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Missoma

Missoma is a British demi-fine jewellery brand founded in 2007, known for layerable, stackable gold and silver pieces designed in its London studio.

Last updated September 15, 2026

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Overview

Missoma describes itself as a pioneer of demi-fine jewellery since 2007, offering award-winning designs at an affordable price. The brand designs and brainstorms everything in-house at its London studio before pieces are made by hand from responsibly sourced materials, and it has grown a cult following largely through word of mouth. Its product range spans necklaces, earrings, bracelets and tennis jewellery, alongside collaborations such as Harris Reed, and it operates physical stores offering services including ear and nose piercing, bracelet welding, engraving and style advice.

History

Missoma states that it has been a pioneer of demi-fine jewellery since 2007. According to the brand, it designs and brainstorms everything in-house at its London studio before pieces are made by hand from responsibly sourced materials, and each piece takes an entire year to make from design to development to the customer's doorstep. The brand says its formula of award-winning designs at an affordable price with lasting quality has grown it a cult following largely through word of mouth. A quote on its About page states that 18 years ago the founder started Missoma after being unable to find fashion-forward, high-quality yet affordable jewellery, and set about designing it themselves.

Products and positioning

Demi-fine jewellery with award-winning designs at an affordable price and quality that lasts.

  • Jewellery Care Kit

    A kit containing a polishing cloth, jewellery cleaning spray and soft bristle brush in a branded Missoma pouch, suitable for Missoma's demi-fine and fine jewellery.

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