Miss Sixty
Miss Sixty is an Italian fashion brand known for women's denim ready-to-wear, footwear, eyewear, accessories, and children's clothing.
Last updated August 21, 2026
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Overview
Miss Sixty is an Italian fashion brand established in 1991 by Wicky Hassan. The brand developed its identity around women's denim and fashion-led ready-to-wear, positioning jeans as a central part of a complete contemporary wardrobe rather than solely as functional workwear. Its range subsequently expanded beyond denim into footwear, eyewear, accessories, and children's clothing. The brand's first major category extension came in 2000, when it introduced a dedicated footwear line. Eyewear followed in 2002, and children's clothing was added in 2004. These launches broadened Miss Sixty's retail proposition and enabled the label to present a more comprehensive lifestyle assortment alongside its core denim business. Its product language has generally been associated with fashion-oriented women's apparel, fitted denim silhouettes, decorative treatments, and an urban, youthful aesthetic. Miss Sixty also pursued international retail distribution, including a presence in the United States. By 2009, two U.S. stores had closed, and in 2010 the brand shut half of its remaining 20 U.S. stores. The U.S. retrenchment indicates a reduction in the brand's directly operated retail footprint in that market, although it does not by itself establish that the brand exited the country entirely. In 2012, Miss Sixty was acquired by Trendy International Group, a Chinese fashion company founded in 1999. Trendy International's portfolio includes the Chinese women's brands Ochirly and Five Plus and the men's casualwear brand Trendiano. The group has described an extensive retail network across numerous cities and thousands of shops, giving Miss Sixty access to a larger corporate and distribution platform in China and other markets. Trendy International later entered a joint venture with SuperGroup Plc in 2015 to develop the Superdry brand in China, although that arrangement was separate from Miss Sixty's original acquisition. Miss Sixty's historical significance rests primarily on its contribution to the globalization of fashion denim and on its movement from a focused denim label toward a broader apparel and accessories brand. Public reference material confirms its founding, category launches, U.S. store reductions, and acquisition, but does not provide enough current information to verify the brand's present operating status, current leadership, headquarters, financial performance, or active website.
History
Miss Sixty was founded in 1991 by Wicky Hassan as an Italian fashion label centered on women's denim and ready-to-wear. Its identity developed during a period in which denim was increasingly treated as a fashion category, with fit, wash, decoration, and styling becoming important parts of the product proposition. Miss Sixty participated in that shift by presenting denim as a distinctive fashion item and by building a broader women's fashion assortment around it. The brand expanded its category coverage during the 2000s. In 2000 it launched its own footwear line, allowing the label to extend its design language from apparel into shoes. Eyewear followed in 2002, adding another accessory category, while children's clothing was introduced in 2004. These additions transformed Miss Sixty from a primarily denim-focused label into a more diversified fashion brand with apparel, footwear, accessories, and children's products. Miss Sixty developed an international retail presence, including stores in the United States. Its U.S. retail network subsequently contracted: two stores closed in 2009, and in 2010 the company closed half of its 20 remaining U.S. stores. The available reference material records this as a substantial reduction in the American store base, but it does not establish the complete status of the brand's U.S. wholesale or retail operations afterward. A major ownership change occurred in 2012, when Miss Sixty was acquired by Trendy International Group. Founded in 1999, Trendy International is a Chinese fashion house with brands including the women's labels Ochirly and Five Plus and the men's casualwear label Trendiano. The group has described a large retail presence spanning more than 290 cities and operating more than 3,000 shops. Its ownership gave Miss Sixty a new corporate context and connected the Italian-origin label with a China-centered fashion platform. Trendy International later established a joint venture with U.K. clothing company SuperGroup Plc in 2015 to expand the Superdry brand in China. That transaction illustrates the parent group's broader international brand-development activities, but it was not itself a Miss Sixty product launch or acquisition event. Publicly available reference material is limited regarding Miss Sixty's post-acquisition operations. It does not reliably identify current executives, a current headquarters, financial results, a current official website, or whether the brand remains actively marketed at the same scale. Accordingly, the brand's historical development and ownership transition can be documented, while its present status remains unknown.
- 2012
Acquisition by Trendy International
[1]Miss Sixty is acquired by Chinese fashion group Trendy International.
- 2010
U.S. retail contraction
[1]The brand closes half of its 20 remaining U.S. stores after two additional closures in the previous year.
- 2004
Children's clothing introduced
[1]Miss Sixty expands into children's apparel.
- 2002
Eyewear line introduced
[1]The brand adds eyewear to its fashion accessories offering.
- 2000
Footwear line introduced
[1]Miss Sixty launches its own footwear collection, extending beyond apparel.
- 1991
Miss Sixty is founded
[1]Wicky Hassan establishes Miss Sixty as an Italian fashion brand focused on women's denim and ready-to-wear.
Products and positioning
A fashion-led Italian denim and women's ready-to-wear label with a youthful, urban identity, later extended into lifestyle accessories and children's apparel.
Denim apparel · 1991
Women's denim
Women's denim is the brand's defining historical category. Miss Sixty built its identity around fashion-oriented jeans and related denim garments, treating denim as a design-led component of a contemporary wardrobe. The category is associated with a youthful, urban approach to fit, styling, and visual treatment rather than with basic utility apparel.
Apparel · 1991
Women's ready-to-wear
Miss Sixty's ready-to-wear assortment expanded the brand beyond jeans into coordinated women's fashion. The line provided tops, bottoms, and other apparel intended to complement the label's denim-centered styling and helped position the company as a broader women's fashion brand.
Footwear · 2000
Footwear
Introduced in 2000, the footwear line extended Miss Sixty's design language into shoes. It formed part of the brand's effort to offer a more complete fashion proposition and to create accessories that could be styled with its denim and ready-to-wear collections.
Accessories · 2002
Eyewear
Miss Sixty introduced eyewear in 2002 as an additional fashion accessory category. The launch supported the brand's move toward a lifestyle-oriented assortment in which accessories extended its apparel identity beyond clothing.
Children's apparel · 2004
Children's clothing
The children's clothing line, introduced in 2004, represented Miss Sixty's expansion into a younger consumer segment. It added a family-oriented category to a brand previously associated primarily with women's denim and fashion apparel.
Brand decisions
2012
Join Trendy International GroupM&ABackground
Miss Sixty underwent an ownership transition after developing as an Italian denim and ready-to-wear brand with international retail operations.
Action taken
Trendy International Group acquired Miss Sixty.
Aftermath
The acquisition placed the brand within a Chinese fashion group whose portfolio includes Ochirly, Five Plus, and Trendiano. Detailed post-acquisition operating results are not established by the available reference material.
2010
Reduce the U.S. store networkStrategyBackground
After two U.S. store closures in 2009, Miss Sixty had 20 remaining stores in the country.
Action taken
The brand closed half of its remaining U.S. stores.
Aftermath
The decision substantially reduced Miss Sixty's directly operated U.S. retail presence; the available source does not document the subsequent status of all U.S. distribution channels.
Recent events
- 2012
Trendy International acquires Miss Sixty[1]
M&A
Miss Sixty became part of Trendy International Group, a Chinese fashion company whose portfolio includes Ochirly, Five Plus, and Trendiano.
- 2010
Miss Sixty reduces its U.S. store footprint[1]
Other
Following the closure of two U.S. stores in the preceding year, Miss Sixty closed half of its remaining 20 stores in the United States.
- 2004
Miss Sixty enters children's clothing[1]
Product launch
The brand extended its assortment into children's apparel.
- 2002
Miss Sixty adds eyewear to its product range[1]
Product launch
Miss Sixty broadened its accessories offering with the launch of an eyewear line.
- 2000
Miss Sixty launches a footwear line[1]
Product launch
The brand expanded beyond its core apparel business by introducing its own footwear range.
Sources2 sources
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