Misha Rastrera

Misha Rastrera is a Peruvian natural-wellness brand founded in 2016 as a start-up. It describes itself as a proposal for personal care, health and nutrition grounded in the Andean-Amazonian ancestral philosophy of "sumaq kawsay" (buen vivir, or good living), which seeks fullness of life in community with other people and nature. The company makes natural products for self-care based on ancestral knowledge, and it produces healthy ferments — kombuchas, kefirs and chucruts (sauerkraut) — using natural inputs that it says create sustainability. Its online store offers more than 250 products made with natural and sustainable inputs. The brand's name comes from a plant used in northern Peruvian medicine, the "Misha Rastrera," which the founders heard about on a trip to Trujillo. The anecdote returned one August afternoon in Pucallpa when they had to name their then-recent ethnobotanical research idea, and it became a homage to that powerful plant. The company's stated objective is to become a Latin American reference in the elaboration of innovative sustainable products that revalue Andean-Amazonian ancestral culture and "sumaq kawsay." Misha Rastrera positions itself around revaluing the use of medicinal plants, sustainability at every stage of its value chain, 100% natural products, and fair trade. It says it participates in all stages of its value chain, empowering, training and sharing with producers from a horizontal and fraternal vision, and it guarantees traceability across its value chain. Beyond its standard catalog, it offers specialized formulation services such as personalized oils, massage oils, special cosmetic blends and pain preparations. The company is based in Peru and sells through its own virtual store, targeting consumers in Peru and, by ambition, Latin America. It is a private, independent venture rather than part of a larger listed group. Its public communications emphasize natural, eco-friendly and fair-trade credentials, and it reports sustainability figures such as reusing ferment and cosmetic containers and collecting and transforming used cooking oil with partners.

Misha Rastrera was born in 2016 as a start-up with the aim of promoting and educating society toward responsible consumption of sustainable products that empower Andean-Amazonian communities and dynamize their economies. From the outset it framed its work around innovation guided by the philosophy of "sumaq kawsay" (buen vivir), expressed through healthy eating, ethnobotany, phytotherapy and natural cosmetics. The brand's name has a specific origin. Before starting the project, the founders traveled extensively through Peru. On a trip to Trujillo they first heard about the "Misha Rastrera," a plant used in northern Peruvian medicine to track and locate. The anecdote stayed with them and resurfaced one August afternoon in Pucallpa, when they had to decide the name of their recent ethnobotanical research idea. What began as an anecdote became a homage to a powerful plant. Over time the company built a catalog of more than 250 products made with natural and sustainable inputs, sold through its virtual store. Its range spans healthy ferments — kombuchas, kefirs and chucruts (sauerkraut) — as well as natural self-care products, herbal remedies and natural cosmetics. It also offers specialized formulation services, including personalized oils, massage oils, special cosmetic blends and preparations for pain or digestive issues. The company states that it participates in all stages of its value chain, empowering, training and sharing with producers from a horizontal and fraternal vision, and that it guarantees traceability across that chain. Its values center on revaluing medicinal plants, sustainability at every stage, 100% natural products and fair trade. It has also reported sustainability results, including reusing ferment and cosmetic containers and collecting and transforming used cooking oil together with partners, avoiding water contamination. Its stated objective is to become a Latin American reference in innovative sustainable products that revalue Andean-Amazonian ancestral culture and "sumaq kawsay."

• 2022

  Company reports sustainability figures for 2022, including reuse of ferment and cosmetic containers and collection of used cooking oil.

• 2016

  Misha Rastrera is founded as a start-up promoting responsible consumption of sustainable products.

• Brand name chosen in Pucallpa, inspired by the "Misha Rastrera" plant heard about in Trujillo.

Natural, sustainable, fair-trade wellness products rooted in Andean-Amazonian ancestral knowledge and the philosophy of "sumaq kawsay" (buen vivir).

• Kombucha

  Fermented tea drink produced as part of the healthy fermentation line.

• Kefir

  Fermented milk drink made with natural inputs.

• Chucrut (Sauerkraut)

  Fermented cabbage product.

• Natural cosmetics

  Cosmetic products based on natural and ancestral knowledge.

• Herbal remedies

  Natural self-care products using medicinal plants.

• Personalized formulations

  Custom oils, massage oils, cosmetic blends and pain or digestive preparations.

1. 1Misha Rastrera | Sanaciones, ungüentos y pócimas para curarmisharastrera.com
2. 2Nosotros | Misha Rastreramisharastrera.com
3. 3Misha Rastrera - Wikidatawikidata.org