Mirazh Cinema Balcania Nova
Mirazh Cinema is a Russian cinema chain headquartered in Saint Petersburg, operating a large network of modern multiplexes across several cities.
Last updated September 29, 2026
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Overview
Mirazh Cinema (Мираж Синема) is a Russian cinema chain based in Saint Petersburg. According to its official website, the network comprises 22 modern cinemas with 163 comfortable auditoriums and 19,134 seats. The chain operates in several Russian cities, including Saint Petersburg, Moscow, Arkhangelsk, Veliky Novgorod, Murmansk, Petrozavodsk, Pskov, Smolensk, and Sterlitamak. It offers modern projection and sound equipment, spacious halls, its own kitchen, and more than six varieties of popcorn. VIP auditoriums feature sofas for one, two, or three guests and tables equipped with waiter call buttons, allowing guests to order from the menu directly to their seats. The chain also runs a loyalty program and provides services such as hall rental, advertising, and group visits for schoolchildren. Its website lists current and upcoming films, showtimes, promotions, and news. The company positions itself as a modern, comfortable cinema destination with a focus on customer experience and premium options.
History
Mirazh Cinema (Мираж Синема) is a Russian cinema chain headquartered in Saint Petersburg. While the exact founding year is not provided in the available evidence, the chain has grown into a significant regional network. According to its official website, it currently operates 22 modern cinemas with 163 auditoriums and 19,134 seats. The chain has expanded beyond Saint Petersburg to cities such as Moscow, Arkhangelsk, Veliky Novgorod, Murmansk, Petrozavodsk, Pskov, Smolensk, and Sterlitamak. It emphasizes modern equipment, spacious halls, and premium services like VIP halls with sofas and waiter call buttons. The website also notes that the Mirazh Sinema location in the Europolis shopping and entertainment complex in Saint Petersburg is closed for reconstruction. The chain offers a loyalty program, various promotions, and services such as hall rental and advertising. Its history reflects the growth of multiplex cinema culture in Russia, with a focus on comfort and customer experience.
Products and positioning
Modern, comfortable cinema chain with premium VIP options and a focus on customer experience.
Cinema tickets
Tickets for current and upcoming films.
VIP halls
Halls with sofas for one, two, or three guests and tables with waiter call buttons.
Concessions
Own kitchen and more than 6 types of popcorn.
Loyalty program
Program for regular customers.
Hall rental
Rental of halls for events.
Advertising
Advertising services in cinemas.
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