Mirabilandia
An Italian theme park and waterpark complex near Ravenna, known for major roller coasters, family attractions, themed areas, and seasonal Halloween programming.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Mirabilandia is a large amusement park complex in Savio, a frazione of Ravenna in Italy’s Emilia-Romagna region. The park occupies approximately 55 hectares within a broader site of about 850,000 square metres, making it one of Italy’s largest amusement destinations. Its adjoining waterpark, Mirabeach, adds roughly 12 hectares of aquatic attractions and has been expanded several times. The complex serves primarily the Italian domestic leisure market, with additional visitors from nearby European countries and tourists visiting the Adriatic coast. Mirabilandia opened on 4 July 1992 beside the pine groves near the Adriatica state road. Its original attraction portfolio included the Sierra Tonante wooden roller coaster and Rio Bravo, a rafting-style water ride. The early business encountered financial difficulties, and by the middle of the decade the park was at risk of bankruptcy. In 1997 it was sold to the Loeffelhardt-Casoli group, a joint venture involving the company associated with Phantasialand and the Italian Casoli group. The new ownership invested in new rides, theatrical entertainment, theming, restaurants, and a more strongly differentiated identity. Additions such as the Torri Gemelle towers, the Scuola di Polizia stunt show, the Pirate Bay entrance area, and later the Eurowheel helped establish Mirabilandia as a major Italian theme park rather than a purely local attraction. The park’s second major development phase began around the turn of the millennium. Eurowheel opened in 1999, followed by Katun in 2000. Katun, an inverted roller coaster set within the Mayan-themed City of Sian Ka’an area, became one of the park’s signature attractions and a prominent European coaster. Mirabeach was introduced in 2003 and expanded in 2004, broadening the resort’s appeal beyond thrill rides. In 2006, Spanish leisure operator Parques Reunidos acquired the park, bringing it into an international amusement-park group whose portfolio includes attractions in several countries. Under Parques Reunidos, Mirabilandia continued to refresh its ride mix and themed environments. The park added attractions including Leprotto Express, Raratonga, and Reset, an interactive dark ride surrounded by a post-apocalyptic New York setting. In 2009, the iSpeed launched coaster replaced Sierra Tonante, which had closed in 2007, and became a major Italian thrill-ride landmark through its rapid launch and high-speed layout. Further additions included Master Thai in 2011, Divertical in 2012, and the dinosaur-oriented Dinoland family area in 2014. The park also developed entertainment partnerships, including a Hot Wheels association for its stunt-show program. Mirabilandia has increasingly organized its offer into themed lands. These include Pirate Bay, Route 66, Adventureland, the Mayan-inspired area around Katun, Dinoland, Far West Valley, Ducati World, and Nickelodeon Land. Far West Valley opened in 2016 with western-themed attractions and horror entertainment. Mirabeach completed a 20,000-square-metre expansion in 2018. Ducati World opened in 2019 as a motorcycle-themed area of approximately 35,000 square metres, anchored by Desmo Race, a dueling coaster marketed as the world’s first spike dueling coaster. The park also has a substantial seasonal-events business. Halloween programming includes the Suburbia horror zone, haunted houses, atmospheric installations, and live entertainment. The Walking Dead haunted house replaced Legends of Dead Town in 2022. That year Mirabilandia also began a collaboration involving Nickelodeon characters, meet-and-greet activities, and a live show. The partnership developed into the opening of Nickelodeon Land in 2025, adding a family-oriented branded area to the park’s portfolio. Mirabilandia’s current identity therefore combines large-scale thrill rides, family and children’s attractions, branded entertainment, water-based recreation, themed dining and retail, and seasonal horror programming.
History
Mirabilandia opened on 4 July 1992 in Savio, near Ravenna, in the Emilia-Romagna region of Italy. The park was developed beside the Adriatica state road and the coastal pine landscape. Its early attraction mix included Sierra Tonante, a wooden roller coaster, and Rio Bravo, a rapids ride using specially designed rafts. The project initially attracted prominent shareholders, including Silvio Berlusconi, but the park soon faced commercial and financial pressure. By 1996 Mirabilandia was in danger of bankruptcy. In 1997 ownership passed to the Loeffelhardt-Casoli group, a joint venture linking the company associated with Germany’s Phantasialand and the Italian Casoli group. The new owners pursued a broad repositioning. New attractions, restaurants, scenery, and themed environments were introduced, while the entrance was redesigned as Pirate Bay. The Torri Gemelle towers and the Scuola di Polizia stunt show arrived in 1997, followed by the Pakal wild-mouse coaster in 1998. Eurowheel, Niagara, and the Mirabilandia Express were added in 1999. The park entered a stronger growth phase with Katun in 2000. The inverted coaster became the centrepiece of a Mayan-themed environment called the City of Sian Ka’an and helped give Mirabilandia a national and European reputation among thrill-ride enthusiasts. Mirabilandia Beach, now called Mirabeach, opened in 2003 and was expanded the following year, allowing the site to operate as both a theme park and a water-based leisure destination. In 2006 Parques Reunidos, a Spanish company active in the amusement-park sector, acquired Mirabilandia. The park subsequently added a succession of rides and themed experiences, including Leprotto Express, Raratonga, and Reset. Reset was presented as Italy’s first interactive dark ride and was surrounded by a post-apocalyptic New York setting. Sierra Tonante closed in 2007, and its location was later used for iSpeed, which opened in 2009. The launched coaster became one of the park’s principal signature rides, combining a rapid launch with a high-speed roller-coaster layout. Mirabilandia continued its attraction program with Master Thai in 2011 and Divertical in 2012. Divertical was promoted as the world’s tallest water coaster, integrating a substantial vertical lift with a water-ride format. In 2014 the park opened Dinoland, a children’s and family area containing dinosaur-themed rides such as Reptilium, Raptotana, Rexplorer, Bicisauro, Brontocars, and Monosauro. The stunt-show program gained a Hot Wheels partnership in 2015, including a mobile vehicle loop described as unusually tall for its category. Far West Valley opened in 2016 with a western setting and the Legends of Dead Town horror attraction. The park expanded Mirabeach again in 2018, adding approximately 20,000 square metres. In 2019 Mirabilandia opened Ducati World, a large motorcycle-themed area created in association with Ducati. Its central attraction, Desmo Race, uses a dueling format and was described as the first spike dueling coaster in the world. The park has also made seasonal horror entertainment a major part of its calendar. Halloween programming has included Suburbia, described as Italy’s largest horror zone, together with haunted houses and themed experiences such as Acid Rain, Apartment #162, Llorona, Mr. Blackmoon’s Hypnotic Circus, and The Walking Dead. The Walking Dead attraction opened in 2022 as a replacement for Legends of Dead Town. That same period saw a partnership with Nickelodeon, bringing recognizable animated characters, meet-and-greet opportunities, and live entertainment to the park. The collaboration subsequently expanded into Nickelodeon Land, which opened in 2025 following a relationship involving Paramount and Nickelodeon. Today Mirabilandia operates as a large multi-product leisure venue. Its offer includes thrill rides, family attractions, children’s areas, themed environments, theatrical shows, a waterpark, branded experiences, dining and retail, and seasonal events. Its most recognizable attractions include Katun, iSpeed, Divertical, Desmo Race, and Eurowheel. The park remains part of Parques Reunidos and is primarily positioned as an Italian destination for families, domestic tourists, and visitors to the Adriatic region.
- 2025
Nickelodeon Land opens
[1]The park opens a new Nickelodeon Land area after expanding its collaboration with Paramount and Nickelodeon.
- 2022
The Walking Dead and Nickelodeon collaboration
[1]The Walking Dead horror house replaces Legends of Dead Town, while Nickelodeon characters and live entertainment are introduced.
- 2019
Ducati World opens
[1]Ducati World opens as a motorcycle-themed area anchored by Desmo Race.
- 2018
Mirabeach expansion
[1]Mirabeach completes an expansion of approximately 20,000 square metres.
- 2016
Far West Valley opens
[1]A western-themed area opens, including the Legends of Dead Town horror attraction.
- 2014
Dinoland opens
[1]The park introduces a dinosaur-themed children’s area with multiple family rides.
- 2012
Divertical opens
[1]Divertical opens as a major water-coaster attraction and is promoted as the world’s tallest water coaster.
- 2009
iSpeed opens
[1]The iSpeed launched coaster opens on the former Sierra Tonante site.
- 2006
Parques Reunidos acquisition
[1]Parques Reunidos acquires the park and incorporates it into its international amusement-park group.
- 2003
Mirabeach launches
[1]The park adds Mirabilandia Beach, later renamed Mirabeach, as a dedicated waterpark.
Products and positioning
A large Italian destination amusement park combining record-oriented thrill rides, family attractions, themed lands, a dedicated waterpark, branded entertainment, and strong seasonal Halloween programming.
Amusement park · 1992
Theme park
The main Mirabilandia park combines roller coasters, water rides, family attractions, children’s rides, themed environments, shows, restaurants, and retail. Its themed districts include Pirate Bay, Route 66, Adventureland, Dinoland, Far West Valley, Ducati World, and Nickelodeon Land. The overall offer is designed to serve both thrill-seeking visitors and families, with attractions distributed across different age and intensity categories.
Waterpark · 2003
Mirabeach
Mirabeach is the park’s adjoining waterpark. Originally opened as Mirabilandia Beach in 2003, it was expanded in 2004 and received a further expansion of approximately 20,000 square metres completed in 2018. The waterpark broadens Mirabilandia’s seasonal offer with aquatic recreation alongside the main theme-park rides.
Inverted roller coaster · 2000
Katun
Katun is a large inverted roller coaster located in the Mayan-themed City of Sian Ka’an area. The ride became one of Mirabilandia’s signature attractions after opening in 2000 and was promoted at the time as Europe’s longest inverted roller coaster. Its surrounding environment is integrated into Adventureland and provides the park with a distinctive high-intensity coaster landmark.
Launched roller coaster · 2009
iSpeed
iSpeed is a launched roller coaster that opened in 2009 after the closure and removal of Sierra Tonante. It uses a rapid launch and a high-speed layout as its principal selling points. The attraction was promoted as Italy’s tallest and fastest roller coaster at opening and remains one of the park’s core thrill offerings.
Water coaster · 2012
Divertical
Divertical is a large water coaster inaugurated in 2012. The attraction combines a substantial vertical structure with a water-based ride format and was promoted as the world’s tallest water coaster. It is one of Mirabilandia’s most distinctive attractions because it bridges the visual and experiential characteristics of a coaster and a flume-style water ride.
Dueling roller coaster · 2019
Desmo Race
Desmo Race is the central coaster attraction in Ducati World, the motorcycle-themed area opened in 2019. Its dueling configuration presents two trains or ride paths in competition, reinforcing the Ducati racing concept. Mirabilandia describes it as the world’s first spike dueling coaster, making it a major part of the park’s branded thrill-ride strategy.
Ferris wheel · 1999
Eurowheel
Eurowheel is a 92-metre Ferris wheel that opened in 1999. It became a prominent visual landmark for the park and was described at the time as Europe’s tallest Ferris wheel. The attraction provides a slower, panoramic experience that complements Mirabilandia’s extensive collection of high-intensity rides.
Themed land · 2019
Ducati World
Ducati World is a motorcycle-themed area created in association with Ducati and opened in 2019. The approximately 35,000-square-metre land combines branded theming with rides and experiences built around speed, racing, and motorcycling. Desmo Race is its principal coaster, while the area extends Mirabilandia’s use of external entertainment and lifestyle brands.
Themed family area · 2025
Nickelodeon Land
Nickelodeon Land is a family-oriented branded area opened in 2025 following Mirabilandia’s collaboration with Paramount and Nickelodeon. It builds on earlier Nickelodeon character appearances, meet-and-greet activities, and live entertainment introduced in 2022. The area adds established children’s-media intellectual property to the park’s portfolio of themed environments.
Marketing campaigns
- 2022Nickelodeon character and live-entertainment collaboration
Italy
Mirabilandia began a collaboration involving Nickelodeon characters, meet-and-greet opportunities, and a new live show.
Outcome. The initial entertainment collaboration developed into the Nickelodeon Land themed area, which opened in 2025.
- 2015Hot Wheels stunt-show partnership
Italy
Mirabilandia partnered its stunt-show programming with Hot Wheels and introduced a vehicle-based mobile loop promoted as the tallest of its type at 18 metres.
Outcome. The partnership strengthened the park’s branded action-entertainment offer and added a recognizable toy and motorsport-related identity to the stunt program.
- Mirabilandia Halloween
Italy
The park’s annual Halloween season uses horror zones, haunted houses, live entertainment, and atmospheric theming to create a major seasonal event. Featured experiences have included Suburbia, Acid Rain, Apartment #162, Llorona, Mr. Blackmoon’s Hypnotic Circus, and The Walking Dead.
Outcome. Halloween has become one of Mirabilandia’s most important recurring event platforms and a significant point of differentiation among Italian amusement parks.
Brand decisions
2025
Opening of Nickelodeon LandProduct launchBackground
The park’s earlier Nickelodeon entertainment collaboration provided a basis for a larger permanent branded area.
Action taken
Mirabilandia opened Nickelodeon Land following its collaboration with Paramount and Nickelodeon.
Aftermath
The new land expanded the park’s family-oriented offer and added a permanent children’s-media brand presence.
2022
Expansion of branded family entertainmentStrategyBackground
Mirabilandia sought to strengthen its appeal to children and families through established entertainment properties.
Action taken
The park introduced Nickelodeon characters, meet-and-greet activities, and live entertainment, while also replacing Legends of Dead Town with The Walking Dead horror house.
Aftermath
The Nickelodeon relationship subsequently led to the opening of Nickelodeon Land in 2025, while horror programming remained part of the seasonal offer.
2019
Launch of Ducati WorldProduct launchBackground
Mirabilandia continued to use branded themed areas to diversify its attraction offer and connect rides with recognizable lifestyle identities.
Action taken
The park opened Ducati World, a motorcycle-themed area of approximately 35,000 square metres, with Desmo Race as its signature coaster.
Aftermath
The area added a motorsport-oriented destination within the park and extended Mirabilandia’s branded partnership model.
2009
Launch of iSpeedProduct launchBackground
Sierra Tonante had closed in 2007, creating an opportunity to replace the original signature coaster with a newer high-intensity attraction.
Action taken
Mirabilandia opened iSpeed, a launched roller coaster designed around rapid acceleration and high-speed thrills.
Aftermath
iSpeed became one of the park’s principal headline attractions and was promoted as Italy’s tallest and fastest roller coaster at opening.
2006
Acquisition by Parques ReunidosM&ABackground
After a period of expansion under the Loeffelhardt-Casoli ownership, Mirabilandia attracted the interest of Parques Reunidos, a Spanish amusement-park operator.
Action taken
Parques Reunidos acquired Mirabilandia and brought it into its international park portfolio.
Aftermath
The park continued to add major rides, family areas, branded entertainment, and waterpark capacity under the new ownership.
1997
Sale to the Loeffelhardt-Casoli groupM&ABackground
Mirabilandia faced the possibility of bankruptcy after financial difficulties during the mid-1990s.
Action taken
The park was sold to the Loeffelhardt-Casoli group, a joint venture involving the company associated with Phantasialand and the Italian Casoli group.
Aftermath
The new ownership invested in attractions, themed environments, restaurants, and shows, beginning a substantial redevelopment of the park.
Recent events
- 2025
Nickelodeon Land opens[1]
Product launch · M&A
A new Nickelodeon Land area opens following the park’s collaboration with Paramount and Nickelodeon.
- 2022
Nickelodeon programming expands at Mirabilandia[1]
Product launch · Campaign
The park introduces Nickelodeon characters, meet-and-greet activities, and a new live show, while opening The Walking Dead horror house in place of Legends of Dead Town.
- 2019
Ducati World opens[1]
Product launch
Mirabilandia opens Ducati World, a motorcycle-themed area featuring Desmo Race and related attractions.
- 2006
Parques Reunidos acquires Mirabilandia[1]
M&A
Spanish amusement-park operator Parques Reunidos acquires Mirabilandia and adds it to its international portfolio.
- 1997
Mirabilandia is sold after financial difficulties[1]
M&A
Following financial problems during the mid-1990s, the park is sold to the Loeffelhardt-Casoli group, which begins a major program of attraction and theming investment.
- 1992
Mirabilandia opens[1]
Other
Mirabilandia begins operations near Ravenna with attractions including the Sierra Tonante wooden roller coaster and Rio Bravo water ride.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/mirabilandia · Editorial policy · How profiles are compiled