Minute Media

Minute Media is an international digital media publisher that developed from 90min, a soccer-focused publication founded in 2011. The company has expanded from a single football-content property into a broader media group containing sports publishers, entertainment sites, creator-led platforms, and video-technology businesses. Its portfolio has included 90min, The Big Lead, DBLTAP, FanSided, Mental Floss, The Players' Tribune, Sports Illustrated, and STN Video. The company’s operating model combines editorial publishing, distributed digital content, video production and syndication, advertising technology, and media brands built around specialist communities. Sports remains central to the group, particularly through football coverage, sports commentary, fan-oriented blogging, athlete storytelling, and sports-highlight distribution. Its acquisition of The Players' Tribune added a distinctive platform in which elite athletes publish first-person material directly for audiences, reducing the role traditionally played by intermediary publishers. FanSided broadened Minute Media’s reach through a large network of sports blogs, while The Big Lead added another established sports-media property. Minute Media has also pursued capabilities beyond conventional websites. In 2020 it introduced Voltax Video as a technology brand, and in 2021 it acquired Wazimo, a Tel Aviv-based publishing-technology company. These moves supported the company’s interest in content tools, audience development, and digital publishing infrastructure. In 2022 it launched an advertising platform, extending its role from publisher toward a more integrated media-technology business. The 2024 acquisition of STN Video strengthened its ability to produce and distribute sports highlights and other video programming. The company’s corporate footprint is international. It is described as being based in the United States and maintains an associated research and development center in Tel Aviv, Israel, where a significant portion of its technology and product personnel are located. By 2025, public descriptions of the company referred to a workforce of more than 600 people distributed across offices in multiple locations. Asaf Peled serves as chief executive officer and is also associated with the company’s venture-capital background. A major strategic development came in March 2024, when Minute Media licensed publishing rights to Sports Illustrated from Authentic Brands Group for a ten-year term. The arrangement followed the termination of ABG’s agreement with The Arena Group earlier in 2024 and placed Minute Media in charge of operating the historic Sports Illustrated publishing business under license. This move significantly expanded the company’s brand portfolio and reinforced its position as a multi-property sports-media operator. Minute Media is therefore best understood not as a single editorial website but as a digital media holding and operating company. Its businesses span owned and operated publications, fan communities, athlete-created media, video infrastructure, and advertising technology. Revenue projections and workforce figures have appeared in public descriptions, but the company is privately held and detailed audited financial information is not established in the available reference material.

Minute Media originated in 2011 as 90min, a soccer publication established in Israel by Asaf Peled, Yuval Larom, and Gili Beiman. The initial business was built around digital football coverage and audience engagement rather than a traditional print publication. Over time, the company broadened its geographic and commercial ambitions, developing into an international digital-media operator with a United States base and an associated research and development center in Tel Aviv. The company’s expansion was driven substantially by acquisitions. In September 2018, it acquired Mental Floss from the estate of its late founder and publisher Felix Dennis, adding an entertainment and factual-content property to a portfolio that had been strongly associated with sports. In March 2019, it purchased The Big Lead from Gannett, strengthening its position in sports commentary and news. Later that year, in November, it announced the acquisition of The Players' Tribune, the athlete-focused digital media company founded by Baseball Hall of Famer Derek Jeter. The Players' Tribune gave athletes a direct publishing channel for personal essays, interviews, and other first-person material. In January 2020, Minute Media announced the acquisition of FanSided, a network comprising more than 300 sports blogs. FanSided expanded the group’s reach across team, league, and fan-specific communities and added a distributed publishing model to its portfolio. During the same period, Minute Media launched Voltax Video in May 2020, marking a more explicit move into media technology and video infrastructure. The company continued its technology expansion in 2021 with the acquisition of Wazimo, a Tel Aviv-based publishing-technology company described as Minute Media’s first technology acquisition. In 2022, it launched an advertising platform, indicating a strategy that extended beyond operating editorial brands to include tools for monetization and digital publishing. In January 2024, Minute Media acquired STN Video, a production and distribution company focused on sports highlights. The transaction added video operations and distribution capacity to a group already active in sports publishing, social content, and digital audience development. Two months later, in March 2024, Minute Media licensed the publishing rights to Sports Illustrated from Authentic Brands Group for ten years. The agreement followed ABG’s cancellation of its licensing arrangement with The Arena Group in January 2024. Operating Sports Illustrated brought one of the most recognizable names in American sports publishing into Minute Media’s portfolio. By 2025, public descriptions characterized Minute Media as having more than 600 employees across offices around the world, including approximately 100 in Tel Aviv, many of them working in product and technology development. Its portfolio included 90min, The Big Lead, DBLTAP, FanSided, Mental Floss, The Players' Tribune, Sports Illustrated, and STN Video. The business had consequently evolved from a football website into a multi-brand digital-media company combining sports and entertainment publishing, athlete-generated content, video services, advertising technology, and international product development.

• 2024

  STN Video is acquired

  [1]Minute Mediaen.wikipedia.org

  Minute Media acquires STN Video, expanding its sports-highlight production and distribution capabilities.

• 2024

  Sports Illustrated publishing rights are licensed

  [1]Minute Mediaen.wikipedia.org

  Minute Media receives a ten-year license from Authentic Brands Group to publish Sports Illustrated.

• 2022

  Advertising platform launches

  [1]Minute Mediaen.wikipedia.org

  The company launches an advertising platform as part of its media-technology activities.

• 2021

  Wazimo is acquired

  [1]Minute Mediaen.wikipedia.org

  Minute Media acquires Tel Aviv-based publishing-technology company Wazimo.

• 2020

  FanSided is acquired

  [1]Minute Mediaen.wikipedia.org

  Minute Media announces the acquisition of FanSided, a network of more than 300 sports blogs.

• 2020

  Voltax Video launches

  [1]Minute Mediaen.wikipedia.org

  Minute Media establishes Voltax Video as a technology brand.

• 2019

  The Big Lead is acquired

  [1]Minute Mediaen.wikipedia.org

  The company acquires the sports blog The Big Lead from Gannett.

• 2019

  The Players' Tribune joins the portfolio

  [1]Minute Mediaen.wikipedia.org

  Minute Media announces the acquisition of The Players' Tribune, an athlete-led publishing platform founded by Derek Jeter.

• 2018

  Mental Floss is acquired

  [1]Minute Mediaen.wikipedia.org

  Minute Media acquires Mental Floss from the estate of Felix Dennis.

• 2011

  90min is established

  [1]Minute Mediaen.wikipedia.org

  Minute Media begins as 90min, a soccer-focused digital publication founded in Israel.

A multi-brand digital media and sports-content company combining editorial publishing, fan communities, athlete storytelling, video distribution, and publishing technology.

• Digital soccer publication · 2011

  90min

  90min is the publication from which Minute Media developed. It focuses on soccer news, commentary, features, and digital audience engagement, and remains one of the group’s core sports-media properties.

• Sports blog and commentary site

  The Big Lead

  The Big Lead is a sports-focused digital publication covering news, commentary, and discussion across major American sports. Minute Media acquired the property from Gannett in 2019.

• Sports blog network

  FanSided

  FanSided is a distributed network of sports blogs serving fans of teams, leagues, and sports topics. Its more than 300 blogs broadened Minute Media’s community-based publishing footprint after the 2020 acquisition.

• Athlete-led media platform

  The Players' Tribune

  The Players' Tribune enables elite athletes to publish first-person stories and other content directly for public audiences. The platform was founded by Derek Jeter and became part of Minute Media in 2019.

• Entertainment and factual-content publication

  Mental Floss

  Mental Floss is an entertainment and knowledge-oriented digital media property covering facts, history, culture, and related subjects. Minute Media acquired it in 2018.

• Sports media brand

  Sports Illustrated

  Sports Illustrated is a longstanding sports media brand covering sports news, features, analysis, and storytelling. Minute Media has operated its publishing rights under a ten-year license from Authentic Brands Group beginning in 2024.

• Sports video production and distribution

  STN Video

  STN Video produces and distributes sports highlights and related video programming. Its acquisition in 2024 expanded Minute Media’s video capabilities and distribution infrastructure.

• Video technology · 2020

  Voltax Video

  Voltax Video is Minute Media’s video-technology brand, launched in 2020 as part of the company’s effort to develop capabilities supporting digital video production, publishing, and distribution.

• 2024

  Acquire STN VideoM&A

  Background

  The company was building a more integrated sports-content operation with greater control over video production and distribution.

  Action taken

  Minute Media acquired STN Video, a sports-highlight production and distribution company.

  Aftermath

  The acquisition strengthened Minute Media’s sports-video capabilities.

  Source

• 2024

  License Sports Illustrated publishing rightsStrategy

  Background

  Authentic Brands Group ended its publishing agreement with The Arena Group in January 2024 and sought a new operating partner for Sports Illustrated.

  Action taken

  Minute Media entered a ten-year licensing agreement with Authentic Brands Group to publish and operate Sports Illustrated.

  Aftermath

  The agreement added a major established sports-media brand to Minute Media’s portfolio and expanded its role in sports publishing.

  Source

• 2020

  Acquire FanSidedM&A

  Background

  Minute Media sought to expand its sports audience through a large network of community and fan-oriented publications.

  Action taken

  The company announced the acquisition of FanSided and its network of more than 300 sports blogs.

  Aftermath

  FanSided increased the scale and breadth of Minute Media’s distributed sports publishing operations.

  Source

• 2019

  Acquire The Players' TribuneM&A

  Background

  Minute Media was expanding beyond conventional sports news into direct athlete publishing and distinctive first-person storytelling.

  Action taken

  The company announced the acquisition of The Players' Tribune, founded by Derek Jeter.

  Aftermath

  The transaction added an athlete-led media model to Minute Media’s broader sports portfolio.

  Source

1. 1Minute Mediaen.wikipedia.org