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Minerva Project

Minerva Project is a US education-technology company that designs a seminar-based, active-learning university curriculum and platform, best known for co-founding Minerva University and licensing its model to partner institutions.

Last updated October 30, 2026

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Overview

Minerva Project is an American education-technology and academic-design company founded in 2011 by Ben Nelson, a former Snapfish executive who set out to build a new kind of undergraduate education from first principles rather than reform an existing campus. The company is headquartered in San Francisco and operates as a private, venture-backed enterprise rather than a traditional university. Its core offering is not a degree itself but a designed academic model: a fully active-learning seminar curriculum built around a taxonomy of "practical and cross-contextual skills" (habits of mind and foundational concepts), delivered through a proprietary online seminar platform that lets small classes of students in different cities learn together in real time. Minerva Project packages this as curriculum design, faculty training, technology licensing and consulting services for universities and other institutions that want to adopt the model. The best-known expression of the model is Minerva University (originally Minerva Schools at KGI), which Minerva Project co-founded with the Keck Graduate Institute and which later became an independent, accredited institution. Students there follow a four-year, city-rotating program with no traditional lecture halls, using the Minerva platform for small seminars and spending semesters in global cities. Minerva Project has also worked with partner universities and governments internationally to license its curriculum and platform, positioning itself as a "university design" company rather than a school operator. Commercially, Minerva Project sits at the intersection of education and software: it sells institutional partnerships, curriculum and platform access, and advisory services. It has been funded by venture capital and philanthropic investors and is privately held. Its positioning emphasizes measurable learning outcomes, low-cost scalability of high-quality instruction, and the argument that the seminar — not the lecture — should be the basic unit of higher education.

History

Minerva Project was founded in 2011 by Ben Nelson, who had previously led Snapfish and later worked in venture investing and at Benchmark Capital. His premise was that elite higher education was expensive, selective and pedagogically stagnant, and that a new institution could be designed from scratch around what students actually needed to know and be able to do. The company's first major step was to build an academic framework rather than a campus. Working with cognitive scientists and educators, Minerva Project developed a structured curriculum organized around "habits of mind and foundational concepts" — practical, cross-contextual skills intended to transfer across disciplines and careers. Instruction was designed as small, fully active seminars in which students are called on constantly, with no lectures, and delivered through a purpose-built online platform that supports real-time, multi-city classrooms. In 2012 Minerva Project partnered with the Keck Graduate Institute to launch Minerva Schools at KGI, an accredited institution that would use the Minerva model. The first class enrolled in 2014, and the program became known for its four-year structure in which students live and study in a sequence of global cities, taking seminars online while completing experiential "city assignments" locally. The institution later separated from KGI and became Minerva University, independently accredited. Alongside the university, Minerva Project built a business licensing its curriculum, pedagogy and platform to other institutions. It has worked with universities and governments in a range of countries on projects such as designing new undergraduate programs, training faculty in active learning, and deploying the seminar platform. This institutional business is the company's commercial core, distinct from the university it helped create. Minerva Project has been backed by venture capital and philanthropic funding and remains privately held. Over time it has positioned itself less as a school and more as a design and technology partner for higher education, arguing that its model can deliver better learning outcomes at lower cost per student than traditional lecture-based instruction.

  • 2014

    First class of students enrolls in the Minerva Schools program.

  • 2012

    Partnership with Keck Graduate Institute to launch Minerva Schools at KGI.

  • 2011

    Minerva Project founded by Ben Nelson.

  • Minerva Schools becomes Minerva University, an independently accredited institution.

Products and positioning

A university-design and education-technology company selling a seminar-based active-learning model and platform to institutions, rather than operating a conventional campus.

  • Minerva curriculum model

    A structured undergraduate curriculum built on habits of mind and foundational concepts, taught entirely through active-learning seminars.

  • Minerva seminar platform

    Proprietary online teaching technology enabling small real-time seminars with students in multiple cities.

  • Institutional partnership services

    Curriculum design, faculty training and platform licensing for partner universities and governments.

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