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Mimpikita

A contemporary modest fashion brand founded by three sisters in Kuala Lumpur, Malaysia.

Last updated September 10, 2026

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Overview

Mimpikita is a contemporary modest fashion brand founded by Nurul, Amirah, and Syahira, three sisters based in Kuala Lumpur, Malaysia. The name 'Mimpikita' translates to 'Our Dreams' in Bahasa Malaysia. The brand specialises in Ready To Wear collections and Bridal + Bespoke Tailoring Services, with all collections designed and made in-house. It coined the term 'Kita Girl' to celebrate women of all sizes, colour, race, religion, national origin, genetics, disability, and age.

History

Mimpikita was founded by Nurul, Amirah, and Syahira, three sisters based in Kuala Lumpur, Malaysia. The brand is described as a contemporary modest fashion brand that unites the Zulkifli sisters' dreams into reality. The name 'Mimpikita' translates to 'Our Dreams' in Bahasa Malaysia. It was built on the foundation of creating timeless pieces reflecting the everyday modern woman who values effortless designs that are chic yet modest. The brand specialises in Ready To Wear collections and Bridal + Bespoke Tailoring Services, with all collections designed and intricately made in-house. The term 'Kita Girl' was coined to celebrate women of all sizes, colour, race, religion, national origin, genetics, disability, and age.

Products and positioning

Contemporary modest fashion brand creating timeless, chic yet modest pieces for the everyday modern woman.

Product categories. Ready To Wear collections · Bridal + Bespoke Tailoring Services

Sources2 sources

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