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Milksha

Milksha is a Taiwan-based chain of bubble tea shops established in 2007 in Jiali District, Tainan.

Last updated August 31, 2026

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Overview

Milksha, also known by its Chinese name 迷客夏, is a Taiwan-based bubble tea shop chain. The business was established in 2007 in Jiali District, Tainan, Taiwan. Its core business is the operation of beverage shops serving bubble tea and related drinks. The available reference material identifies Milksha primarily as a Taiwanese chain rather than as a diversified food-service group, and does not provide verified information about its founder, corporate ownership, headquarters address, international footprint, financial performance, executive leadership, or detailed product architecture. Milksha’s brand identity is therefore best understood through its retail beverage format: storefront locations, prepared drinks, and the broader Taiwanese bubble-tea market in which it operates. The supplied reference does not document specific launch campaigns, acquisitions, lawsuits, recalls, scandals, public-company activity, or major strategic decisions. Additional company or official sources would be required to establish the chain’s current store count, overseas markets, ownership structure, management team, product history, and present operating scope.

History

Milksha was established in 2007 in Jiali District, Tainan, Taiwan. The business developed as a chain of bubble tea shops, placing it within Taiwan’s extensive specialty beverage and tea-shop sector. Its Chinese name is 迷客夏, while the English-facing brand name is Milksha. The available reference material confirms the founding location and year and identifies the company’s principal activity as operating bubble tea shops. It does not provide a detailed account of the founders, early financing, initial store development, franchising model, ownership changes, product innovations, overseas expansion, or corporate structure. It also does not document later turning points such as acquisitions, leadership transitions, public offerings, store closures, or major repositioning. Accordingly, the documented history remains limited to Milksha’s establishment in Tainan and its development as a Taiwan-based bubble tea chain. Further research using official company materials, Taiwanese business records, trade reporting, or archived brand communications would be needed to produce a fuller chronological history.

  • 2007

    Milksha is established in Tainan

    [1]

    Milksha is established in Jiali District, Tainan, Taiwan, beginning its development as a bubble tea shop chain.

Products and positioning

A Taiwan-based chain focused on bubble tea and other prepared tea beverages.

  • Tea beverages

    Bubble tea

    Bubble tea is the central product category associated with Milksha in the available reference material. The brand operates shops that prepare and sell bubble tea beverages, placing it within Taiwan’s specialty tea and made-to-order beverage sector. Specific recipes, ingredients, product names, sizes, and menu changes are not documented in the supplied sources.

Sources1 sources

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