Mihailo Anušić
Mihailo Anušić is a Serbian fashion designer and the founder of the Mihano Momosa label, known for romantic bridalwear and feminine occasion clothing.
Last updated August 31, 2026
Overview
Mihailo Anušić is a Serbian fashion designer associated with the clothing label Mihano Momosa. Born in 1985 in Zrenjanin, Serbia, he attended secondary school there before studying at the Faculty of Technical Sciences in Novi Sad. He began his professional career as a stylist and established Mihano Momosa in 2011. The label made its runway debut at Belgrade Fashion Week in the same year with the Olivera collection, after which Anušić opened a studio in Novi Sad and continued presenting collections at Serbian fashion events. The brand is centered on romantic, highly decorative womenswear, particularly bridal gowns and dresses for formal occasions. Its visual language commonly combines pastel colors, soft silhouettes, delicate fabrics and elaborate surface decoration. Lace, feathers, flowers, pearls and rose appliqués are recurring elements, while puffy skirts, silky blouses and feathered dresses are among the label's recognizable forms. Anušić has described love and emotion as important sources of creative inspiration, and his work is frequently characterized by a light, feminine and dreamlike sensibility. Mihano Momosa's collections have been shown at Belgrade Fashion Week and in other regional and international settings, including Zagreb and Paris Fashion Week. The label's documented collections include Olivera, Resort 2012, Sea 2012, Love, I Give You My Spring and Rare, alongside later seasonal and pre-fall presentations through at least 2017. The 2013 Rare collection was noted for combining romanticism, elegance and charm, while later work continued to emphasize soft colors and embellished construction. The designer's visibility has been supported by appearances of his garments on public figures and fashion personalities. Serbian model Anja Stojković wore one of his bridal dresses at her 2018 wedding, and Vogue Arabia editor Dene Aljuhani Abdulaziz was reported wearing a Mihano Momosa feathered dress in 2017. These appearances reinforced the label's association with statement occasionwear and bridal fashion. Anušić received the Grazia Magazine Serbia award for best fashion show at Belgrade Fashion Week in 2013 and was named Best Designer at the Elle Style Awards in Belgrade in 2017. Public information identifies him primarily as the designer and creative force behind Mihano Momosa rather than as the head of a large publicly listed fashion corporation. Detailed corporate, financial and retail-distribution information is not established in the supplied reference material.
History
Mihailo Anušić was born in 1985 in Zrenjanin, Serbia. He completed his secondary education in his hometown and later studied at the Faculty of Technical Sciences in Novi Sad. Before establishing his own label, he worked as a stylist, gaining experience in fashion presentation and image development. In 2011, Anušić founded Mihano Momosa and introduced its first collection, Olivera, at Belgrade Fashion Week. The debut established the label within Serbia's fashion scene and was followed by the opening of a studio in Novi Sad. Anušić continued to show at Belgrade Fashion Week, developing a body of work centered on feminine dresses, bridal gowns and carefully embellished occasionwear. The label's early collections included Resort 2012, Sea 2012, Spring/Summer 2013 Love, Fall 2013 I Give You My Spring and Spring/Summer 2014 Rare. Rare was described in contemporary coverage as a blend of romanticism, elegance and charm. Subsequent collections through 2017 included additional spring/summer, fall and pre-fall presentations. The available record also places Mihano Momosa in fashion events outside Serbia, including presentations in Zagreb and at Paris Fashion Week. Anušić's design approach relies on handmade construction and decorative detail. Lace, feathers, flowers, pearls and other ornamental elements appear repeatedly in his dresses and accessories. His silhouettes include feathered gowns, voluminous skirts and soft blouses, while pastel colors and silky materials contribute to the label's gentle, romantic appearance. Love and emotional expression have been identified as central inspirations for his work. The designer's profile grew through recognition from fashion media and public appearances. In 2013, Grazia Magazine Serbia gave him the award for best fashion show at Belgrade Fashion Week. In 2017, he received the Best Designer award at the Elle Style Awards in Belgrade. His garments were also worn by prominent fashion figures, including Vogue Arabia editor Dene Aljuhani Abdulaziz in a feathered dress and Serbian model Anja Stojković in a bridal gown at her 2018 wedding. The supplied reference material provides no verified information about a separate corporate holding company, public listing, financial performance or large-scale retail network. Mihailo Anušić remains principally documented as the designer and creative leader behind Mihano Momosa, a Serbian label with an international fashion-show presence and a specialization in romantic bridal and occasionwear.
- 2017Elle Style Awards Best Designer
Anušić was named Best Designer at the Elle Style Awards in Belgrade.
- 2013Grazia Serbia best fashion show award
Anušić received the Grazia Magazine Serbia award for best fashion show at Belgrade Fashion Week.
- 2011Mihano Momosa is founded
Anušić founded the Mihano Momosa label after beginning his career as a stylist.
- 2011Belgrade Fashion Week debut
The label debuted with the Olivera collection at Belgrade Fashion Week.
- 1985Birth of Mihailo Anušić
Mihailo Anušić was born in Zrenjanin, Serbia.
Products and positioning
A Serbian designer label focused on handmade bridalwear and romantic occasion clothing, distinguished by pastel palettes, soft feminine shapes and ornate details such as lace, feathers, flowers and pearls.
Bridal gownsBridalwear2011
Mihano Momosa is particularly associated with handmade bridal gowns featuring romantic silhouettes and elaborate detailing. Lace, feathers, flowers, pearls and other decorative elements are used to create ceremonial dresses with a soft, highly feminine appearance. The label's bridal work is intended for clients seeking distinctive, embellished gowns rather than minimalist mass-market wedding dresses.
Feather dressesOccasionwear
Feathered dresses are one of the label's most recognizable statement categories. The designs use feather decoration to add movement, texture and theatricality to otherwise soft, elegant silhouettes. A Mihano Momosa feathered dress was reported as being worn by Vogue Arabia editor Dene Aljuhani Abdulaziz in 2017.
Puffy skirtsWomenswear
Voluminous puffy skirts form part of Anušić's romantic womenswear vocabulary. Some designs incorporate rose appliqués and other floral decoration, balancing exaggerated volume with pastel colors and delicate materials. They are suited to formal styling and the label's broader occasionwear aesthetic.
Silky blousesWomenswear
The label also produces silky blouses, extending its aesthetic beyond gowns and skirts. These pieces use fluid materials and feminine styling to provide a lighter component within formal or occasion-oriented wardrobes.
AccessoriesFashion accessories
Accessories are part of Mihano Momosa's documented design scope. The available material does not specify a complete accessory range, but indicates that Anušić creates accessories alongside dresses, blouses and skirts, using the same decorative and romantic design language.
Flagship businesses
- Mihano Momosa bridal gowns
- Feather dresses
- Embellished romantic occasionwear
Leadership
| Name | Title | Tenure |
|---|---|---|
| Mihailo Anušić | Founder and fashion designer | 2011– |
Recent events
- 2018Anja Stojković wears a Mihano Momosa bridal dress
Serbian model Anja Stojković wore a Mihano Momosa bridal gown at her wedding, bringing additional attention to the label's bridal work.
Campaign - 2017Mihailo Anušić wins Best Designer at the Elle Style Awards
Anušić was recognized as Best Designer at the Elle Style Awards in Belgrade.
Other - 2013Mihailo Anušić receives the Grazia Serbia award for best fashion show
Anušić won the award for best fashion show at Belgrade Fashion Week from Grazia Magazine Serbia.
Other - 2011Mihano Momosa makes its Belgrade Fashion Week debut with Olivera
Mihailo Anušić presented the first Mihano Momosa collection, Olivera, at Belgrade Fashion Week after founding the label.
Product launch
Sources
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