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Mideer Viet Nam

Retailer / private label

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Mideer Viet Nam is the Vietnamese online retail channel for Mideer-branded children's educational toys, puzzles, and STEAM kits.

Last updated September 27, 2026

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Overview

Mideer Viet Nam (mideervietnam.com) is a Vietnam-focused online storefront that sells Mideer-branded children's toys, puzzles, and educational play products. The site organizes its catalog around categories such as puzzle toys (ĐỒ CHƠI XẾP HÌNH), STEAM and science toys (ĐỒ CHƠI STEAM KHOA HỌC), magnetic toys (ĐỒ CHƠI NAM CHÂM), and motion/active toys (ĐỒ CHƠI VẬN ĐỘNG), and it also lets shoppers browse by age. Prices are quoted in Vietnamese dong (VND), and the homepage highlights a "BESTSELLER YOU NEED" section alongside new arrivals. The assortment shown on the homepage is typical of the Mideer brand: multi-level jigsaw puzzles (Mideer Puzzles Level Up), reusable jelly sticker sets, gift-box puzzle suitcases, colorful magnetic tiles, tabletop football games, STEM kits such as Magic Snow Garden, DIY marker-making sets, a first electronic piano, 3D screw-builder construction sets, preschool backpacks, and putty/slime products. This mix positions the store as a specialist retailer of premium, design-led educational toys for young children rather than a general toy marketplace. The site also operates a wholesale/partner program: a "Collaborate with Mideer" section invites parties to become an authorized distributor (đại lí) of the brand in Vietnam, with contact via hotline/Zalo. This indicates that Mideer Viet Nam functions both as a direct-to-consumer shop and as a channel for building a local reseller network. Beyond the official website and a Wikidata entry, little structured public information is available about the corporate entity behind Mideer Viet Nam — its founding date, ownership, and headquarters are not established by the supplied evidence. It should be understood as the Vietnamese retail/distribution presence for the Mideer toy brand, not as the original manufacturer of the products it sells.

History

Mideer Viet Nam is the Vietnamese retail presence for the Mideer toy brand, operating through the website mideervietnam.com. The available evidence — the official homepage and a Wikidata item — does not record a founding date, corporate history, or ownership structure for the Vietnamese operation. What can be established is its current commercial activity: it runs an online catalog of Mideer-branded children's toys organized by product category (puzzles, STEAM/science, magnetic toys, motion toys) and by age, priced in Vietnamese dong, and it promotes a partner program under the heading "Collaborate with Mideer" that invites businesses to become authorized distributors of the brand in Vietnam, with contact through a hotline/Zalo number. The homepage features a "BESTSELLER YOU NEED" merchandising block and a new-arrivals section, listing products such as the Mideer Puzzles Level Up multi-level jigsaw (335,000–475,000 VND), the Reusable Jelly Sticker Set 3+ (120,000 VND), the Vali Gift Box Puzzle 4+ (365,000 VND), Colorful Magnetic Tiles 3+ (665,000–2,850,000 VND), a 2-in-1 Tabletop Football Game 3+ (825,000 VND), the Magic Snow Garden STEM kit 8+ (185,000 VND), the Mix & Make Marker DIY set 3+ (475,000 VND), My First Piano 3+ (575,000 VND), the Versatile Screw Builder Set 3+ (680,000 VND), Kids Backpack in purple and blue (565,000 VND each), and Pearly Putty 3+ (135,000 VND). This range and the age grading (3+, 4+, 8+) show a focus on early-childhood and primary-school educational play. Because the evidence does not identify the legal entity, founders, or parent company behind Mideer Viet Nam, its history should be treated as that of a distribution/retail channel rather than an independent manufacturer. The underlying Mideer brand is a separate international toy brand; Mideer Viet Nam appears to be its local Vietnamese storefront and distributor-facing operation.

Products and positioning

Specialist Vietnamese online retailer of premium, design-led Mideer educational toys for young children, with a wholesale/distributor program.

  • Mideer Puzzles Level Up

    Multi-level jigsaw puzzle toy, priced 335,000–475,000 VND.

  • Mideer Reusable Jelly Sticker Set 3+

    Reusable jelly sticker set for children aged 3+, priced 120,000 VND.

  • Mideer Vali Gift Box Puzzle 4+

    Gift-box puzzle suitcase for children aged 4+, priced 365,000 VND.

  • Mideer Colorful Magnetic Tiles 3+

    Magnetic tile construction toy for children aged 3+, priced 665,000–2,850,000 VND.

  • Mideer Tabletop Football Games 3+

    2-in-1 mini tabletop football game for children aged 3+, priced 825,000 VND.

  • Mideer Magic Snow Garden 8+

    STEM toy for making magic snow, for children aged 8+, priced 185,000 VND.

  • Mideer Mix & Make Marker 3+

    DIY marker-making set for children aged 3+, priced 475,000 VND.

  • Mideer My First Piano 3+

    Electronic piano for children aged 3+, priced 575,000 VND.

  • Mideer Versatile Screw Builder Set 3+

    3D model screw-building construction set for children aged 3+, priced 680,000 VND.

  • Mideer Kids Backpack (purple / blue)

    Preschool backpack for children aged 3+, priced 565,000 VND.

  • Mideer Pearly Putty 3+

    Transparent purple pearly putty/slime for children aged 3+, priced 135,000 VND.

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