Middy's

Middy's, formally Middendorp Electric Co Pty Ltd, is an Australian electrical wholesaler chain that describes itself as Australia's largest independent electrical wholesaler. The business is 100% Australian, family owned and independent, tracing its origins to 1928. It operates more than 100 branches nationwide and is recognisable by its trademark pink branch branding. Middy's serves the electrical contractor as well as data and security installers, working daily with over 10,000 electrical contractors, installers and professionals across Australia. Its product range spans electrical products, cable, lighting, smart home, industrial, and heating and cooling categories, sourced from brands the company presents as trusted names. The website lists items such as weatherproof power points, plug bases, data cable, high bay lighting, mains boxes, catenary wire, motion sensors, isolators, screw connectors and exhaust fans, with trade pricing available on login. Beyond product supply, Middy's positions itself as a partner to contractors, offering training, help entering new technology markets, identification of new income streams and engagement in industry events. It runs recognition and development programs including the Middy's Apprentice of the Year Awards, the Middy's Scholarship Program (advertised as $100,000 in training scholarships) and the Middy's Small Business Awards. The company states core values of family, relationships, integrity, empowerment, innovation and diversity, and emphasises hard work, strong financial management and remaining a family owned business. It is headquartered in Australia and operates solely in the Australian market.

Middy's traces its origins to 1928, when the business that became Middendorp Electric Co Pty Ltd was established. Over subsequent decades it grew into an electrical wholesaling operation serving Australian electrical contractors. The company describes itself as having spent more than 90 years in the electrical industry, and it has remained 100% Australian, family owned and independent throughout that history. By the 2020s Middy's had expanded to more than 100 branches nationwide, making it, in its own description, Australia's largest independent electrical wholesaler. Its branches are known for their trademark pink branding. The business serves electrical contractors as well as data and security installers, and states that it works every day with over 10,000 electrical contractors, installers and professionals across Australia, supplying projects ranging from mines to skyscrapers and houses to factories. Alongside distribution, Middy's developed a set of customer-facing programs. These include the Middy's Apprentice of the Year Awards, which recognise outstanding apprentices and encourage continued excellence in the electrical industry; the Middy's Scholarship Program, advertised as offering a share of $100,000 in training scholarships to help contractors gain an edge and generate new income streams; and the Middy's Small Business Awards, which reward and recognise small electrical contractors. The company articulates core values of family, relationships, integrity, empowerment, innovation and diversity, and frames its culture around hard work, strong financial management and remaining a family owned business. Its stated commitment is to work closely with customers to enhance their business and create opportunities to develop together, helping them choose the right products, develop job skills, enter new technology markets, identify new income streams and stay in touch through industry events.

• 1928

  Middendorp Electric Co Pty Ltd, the business behind Middy's, is established.

• Middy's grows into an electrical wholesaler serving Australian electrical contractors, later describing more than 90 years in the electrical industry.

• Middy's expands to more than 100 branches nationwide, becoming Australia's largest independent electrical wholesaler.

• Middy's Apprentice of the Year Awards, Scholarship Program and Small Business Awards are established as industry recognition and development programs.

Australia's largest independent electrical wholesaler; 100% Australian, family owned and independent since 1928, offering contractors more than products through training, technology guidance and industry programs.

• FND Weatherproof Power Point 2 Gang 10A Switched

• FND Plug Base 10A 3Pin 240V

• Dueltek Data Cable Cat6 UTP Blue 305m Box

• Renelite Pro High Bay 80-100-120W 3-4-5K 160lm/W

• Circuit Mains Box 100A Single Phase Fused

• Trademate Catenary Wire 7S/0.9mm 180M Drum

• Theta Motion Sensor PIR Outdoor 3 Wire

• FND Switch Isolator 2P 20A Weatherproof IP66

• Trademate Screw Connector Single Jar 100

• Lenco Ceiling Exhaust Fan Side Ducted

• FND Plug Base Quick Connect

1. 1Home | Middy's Electricalmiddys.com.au
2. 2About Us | Middy's Electricalmiddys.com.au
3. 3Product Range | Middy's Electricalmiddys.com.au
4. 4Middy's Awards & Programs | Middy's Electricalmiddys.com.au
5. 5Middy'swikidata.org