Microsoft Rewards

Microsoft Rewards is a free loyalty and rewards program operated by Microsoft Corporation. It gives members points for everyday digital activities tied to Microsoft's consumer ecosystem — searching with Bing, browsing with Microsoft Edge, completing quizzes and polls, shopping in the Microsoft Store, and using Xbox and other Microsoft services — which can then be redeemed for gift cards, sweepstakes entries, in-game content, and donations to charity. The program began in the United States as Bing Rewards, a scheme designed to pull search traffic toward Microsoft's Bing search engine and away from Google. As Microsoft broadened its consumer strategy around Windows, Edge, and Xbox, the program was rebranded Microsoft Rewards and expanded to a number of international markets, becoming a cross-service loyalty layer rather than a search-only incentive. Microsoft Rewards is not a standalone company; it is a product brand inside Microsoft, managed alongside Bing, Edge, and the Microsoft account system. Its positioning is that of a no-cost membership benefit: users accumulate points through routine activity and redeem them for tangible value, while Microsoft gains engagement, search share, and cross-promotion of its services. The program is administered through the Microsoft account and a dedicated rewards portal, with region-specific earning rules and redemption catalogs. Because it is embedded in Microsoft's consumer products, Microsoft Rewards is closely tied to the company's broader competition with Google in search and with other browser and platform ecosystems. It is typically described as one of the largest consumer loyalty programs in the technology sector, though Microsoft does not publish detailed membership figures.

Microsoft Rewards traces its origins to Bing Rewards, a loyalty scheme Microsoft introduced in the United States around 2010 to encourage people to use its Bing search engine. At the time Microsoft was a distant second to Google in search, and Bing Rewards was conceived as a direct incentive: users who searched, completed offers, or tried Bing features earned credits that could be exchanged for gift cards and other rewards. Over the following years the program was folded into Microsoft's wider consumer account system. As Microsoft repositioned its consumer strategy around Windows 10, the Microsoft Edge browser, and the Xbox ecosystem, the scheme was rebranded Microsoft Rewards and its earning mechanics were extended beyond search to browsing with Edge, using Microsoft services, and shopping in the Microsoft Store. The rebrand reflected an ambition to make the program a cross-product loyalty layer rather than a narrow search promotion. Microsoft also expanded the program internationally, introducing country-specific earning rates and redemption catalogs, and integrated it with Xbox so that points could be used for Game Pass, in-game content, and other gaming rewards. Daily quizzes, polls, and streak bonuses were added to encourage habitual engagement. In the 2020s Microsoft continued to adjust the program, changing point values, adding new earning activities tied to its AI-powered Bing and Copilot experiences, and revising regional availability. Microsoft Rewards remains an active part of Microsoft's consumer offering, administered through the Microsoft account and a dedicated rewards portal, and is generally regarded as one of the largest loyalty programs in the technology industry.

• 2016

  The program is rebranded Microsoft Rewards and broadened beyond search to Edge browsing and Microsoft services.

• 2010

  Microsoft launches Bing Rewards in the United States to incentivize use of its Bing search engine.

• International expansion with country-specific earning rates and redemption catalogs.

• Integration with Xbox allows points to be redeemed for Game Pass and in-game content.

• New earning activities are added around Microsoft's AI-powered Bing and Copilot experiences.

A free, points-based consumer loyalty program embedded across Microsoft's search, browser, and gaming services, used to drive engagement and defend search share against Google.

• Microsoft Rewards points program

  Free membership program awarding points for Bing searches, Edge browsing, quizzes, and Microsoft Store activity.

• Rewards redemption catalog

  Region-specific catalog of gift cards, sweepstakes entries, game content, and charity donations.

• Unconfirmed

  Microsoft launches Edge mobile referral rewards campaign[2]微软推出 Edge 移动版邀请好友得 Rewards 积分活动finance.sina.com.cn

  Reported: 2026-08-23

  Microsoft launched a referral promotion in which users of Microsoft Edge on Android or iOS can invite friends to try the browser via a referral link and earn 500 Microsoft Rewards points per successful referral, up to 7,500 points per month and up to 90,000 points per year. Invited users must sign in to a Microsoft account within 14 days and search on two days for both parties to receive rewards. The campaign targets first-time Edge mobile users and has no stated end date.

1. 1Microsoft Rewards official siterewards.bing.com
2. 2微软推出 Edge 移动版邀请好友得 Rewards 积分活动finance.sina.com.cn