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MICO Studio

MICO Studio, operating as MAGIC IMAGE Group, is a South Korean global creative and content group spanning IP creation, animation production, OTT/CTV platform operation, and global commerce.

Last updated September 27, 2026

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Overview

MICO Studio, which presents itself as MAGIC IMAGE Group, is a South Korean creative and content company built around a three-stage value stack: IP creation, platform operation, and global commerce. According to its official website, the group describes itself as a one-stop content enterprise covering content planning, animation production, OTT platforms, educational channels, commerce, and real estate/infrastructure. Its creative pipeline runs from IP planning and world-building through pre-production, production (2D/3D/CGI), post-production, and global distribution via broadcast, OTT, and CTV, with licensing and merchandising as a downstream revenue stream. The company's production capabilities emphasize 2D animation, Dolby Atmos sound design, in-house quality control aligned with global OTT standards, AI translation and dubbing, and the capacity to produce more than 200 minutes per month across multiple titles simultaneously. It claims a 30% reduction in production time and a 25% reduction in production cost, along with 4K/60fps delivery as a global standard. On the platform side, MICO Studio operates REPLAY, a streaming service available via mobile apps (iOS and Android), smart CTV (Samsung Tizen and LG webOS), and the web at replay.watch. The platform supports 4K UHD real-time streaming, offline playback, HTML5 player with DRM, responsive web design, and AI-based multilingual subtitles. The site cites channel metrics including 1.5 million total subscribers, 45 million monthly views, a 68% average retention rate, and $1.2 million in advertising revenue. MICO Studio's global distribution network reaches markets across Asia and Eurasia, including Mongolia, India, Iran, Ukraine, Vietnam, and Indonesia, with South Korea as its headquarters. It lists direct distribution partnerships with national and major broadcasters, prime-time placement, and expansion into global OTT/CTV digital coverage. Domestic broadcast partners named on the site include terrestrial networks KBS, KBS2, MBC, SBS, EBS, and EBS2; general channels JTBC, MBN, Channel A, and TV Chosun; and cable and entertainment channels such as tvN, OCN, Mnet, XtvN, tvN STORY, OnStyle, OliveTV, CGV, Channel CGV, SUPER ACTION, Tooniverse, Channel W, and Drama H. The brand is active and positions itself as a global creative and content group. Ownership, founding year, and executive leadership are not specified in the available evidence.

History

MICO Studio presents itself through its official website as MAGIC IMAGE Group, a South Korean global creative and content group. The available evidence does not specify a founding date or early corporate history. The company describes its business model as a three-stage value stack: IP creation, platform operation, and global commerce. This model integrates content planning, animation production, OTT platforms, educational channels, commerce, and real estate/infrastructure under a single group. Its creative pipeline is organized into five steps: IP planning (world-building, scenario writing, pilot production), pre-production (storyboards, animatics, visual development), production (layout/animation, lighting/rendering, 2D/3D/CGI), post-production (sound mixing, mastering, AI translation), and global distribution (broadcast/OTT/CTV, licensing, merchandising). The company claims this pipeline reduces production time by 30% and production cost by 25%, while delivering 4K/60fps quality as a global standard. Production capabilities highlighted on the site include traditional 2D animation, Dolby Atmos-supported sound design, in-house QC aligned with global OTT standards, AI translation and dubbing systems, and the ability to produce more than 200 minutes per month across multiple titles. The company also emphasizes data-driven schedule and risk management. On the platform side, MICO Studio operates REPLAY, a streaming service available on mobile (iOS and Android native apps), smart CTV (Samsung Tizen and LG webOS with remote-optimized UI/UX), and the web (HTML5 player with DRM, responsive design, AI-based multilingual subtitles). The site reports channel metrics of 1.5 million total subscribers, 45 million monthly views, a 68% average retention rate, and $1.2 million in advertising revenue. MICO Studio's global distribution network covers Asia and Eurasia, with markers for Mongolia, India, Iran, Ukraine, Vietnam, Indonesia, and South Korea (HQ). It describes direct distribution partnerships with national and major broadcasters, prime-time placement, and expansion into global OTT/CTV digital coverage, as well as IP licensing and merchandising for revenue diversification. Domestic broadcast partners listed include terrestrial KBS, KBS2, MBC, SBS, EBS, EBS2; general channels JTBC, MBN, Channel A, TV Chosun; and cable/entertainment channels tvN, OCN, Mnet, XtvN, tvN STORY, OnStyle, OliveTV, CGV, Channel CGV, SUPER ACTION, Tooniverse, Channel W, and Drama H. The brand remains active. Ownership structure, founding year, and executive leadership are not provided in the available evidence.

Products and positioning

Global creative and content group offering a one-stop value chain from IP creation to platform and global commerce.

  • REPLAY

    Streaming platform available on mobile (iOS/Android), smart CTV (Samsung Tizen, LG webOS), and web (replay.watch), supporting 4K UHD streaming, offline playback, DRM, and AI-based multilingual subtitles.

  • Animation Production Services

    2D animation, 3D/CGI, Dolby Atmos sound design, and post-production with AI translation and dubbing.

  • IP Creation and Licensing

    IP planning, world-building, character design, and licensing/merchandising for global distribution.

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