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Michu

Australian-founded cat-care brand creating plant-based litter and design-led essentials.

Last updated September 1, 2026

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Overview

MICHU is an Australian cat-care brand founded by Qinghua Siluo in a Melbourne garage in April 2022. The brand creates plant-based litter and design-led essentials for cats and modern homes. Its products are available at Amazon, Chewy, Petco, and Walmart.

History

MICHU was founded by Qinghua Siluo in a Melbourne garage in April 2022. The brand aimed to make plant-based cat litter mainstream in Australia, introducing tofu, cassava, and blended plant-based litter choices. It also treated packaging and litter boxes as design objects for modern homes.

Products and positioning

Eco-friendly, design-led, plant-based cat care products that blend into home decor.

  • Michu Natural Clumping Tofu Cat Litter

    Natural clumping tofu cat litter, 5.5lb/88oz, priced from $14.99.

  • Michu Wonder Cat Litter

    Plant-based litter compatible with automatic litter boxes, 5.5lb/88oz, priced from $22.99.

  • Michu XXL BoBa Deluxe Cat Litter Box

    Spacious design, priced from $119.00.

  • Michu All-in-One Soil-Free Cat Grass Grow Kit

    Made in USA, includes soil-free medium, wheat seeds, and self-watering pot.

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