Michu
Australian-founded cat-care brand creating plant-based litter and design-led essentials.
Last updated September 1, 2026
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Overview
MICHU is an Australian cat-care brand founded by Qinghua Siluo in a Melbourne garage in April 2022. The brand creates plant-based litter and design-led essentials for cats and modern homes. Its products are available at Amazon, Chewy, Petco, and Walmart.
History
MICHU was founded by Qinghua Siluo in a Melbourne garage in April 2022. The brand aimed to make plant-based cat litter mainstream in Australia, introducing tofu, cassava, and blended plant-based litter choices. It also treated packaging and litter boxes as design objects for modern homes.
Products and positioning
Eco-friendly, design-led, plant-based cat care products that blend into home decor.
Michu Natural Clumping Tofu Cat Litter
Natural clumping tofu cat litter, 5.5lb/88oz, priced from $14.99.
Michu Wonder Cat Litter
Plant-based litter compatible with automatic litter boxes, 5.5lb/88oz, priced from $22.99.
Michu XXL BoBa Deluxe Cat Litter Box
Spacious design, priced from $119.00.
Michu All-in-One Soil-Free Cat Grass Grow Kit
Made in USA, includes soil-free medium, wheat seeds, and self-watering pot.
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