Michelin North America, Inc.
Michelin North America, Inc. is the U.S.-based subsidiary of Michelin Group, marketing and manufacturing Michelin, BFGoodrich, and Uniroyal tires and related mobility products across North America.
Last updated October 30, 2026
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Overview
Michelin North America, Inc. (MNA) is the North American operating subsidiary of Compagnie Générale des Établissements Michelin SCA, the French tire and mobility group headquartered in Clermont-Ferrand. MNA is headquartered in Greenville, South Carolina, and manages Michelin's tire manufacturing, marketing, and distribution across the United States, Canada, and Mexico. The subsidiary is a key part of Michelin's global operations, operating numerous production plants and employing thousands of people in the region. MNA markets a multi-brand portfolio that includes the flagship Michelin brand, BFGoodrich, and Uniroyal, covering passenger car, light truck, commercial truck, off-the-road, agricultural, and two-wheel tires. It also distributes Michelin maps and travel guides in North America and operates retail and service networks under the Michelin and Tire Centers banners. The company serves both original equipment manufacturers and the replacement market through dealers, distributors, and large retail chains. As a subsidiary, MNA does not have its own publicly traded stock; its financial results are consolidated within Michelin Group, which is listed on Euronext Paris. MNA has been an important voice in the North American tire industry, promoting fuel-efficient tires, safety, and sustainable mobility. Its Greenville headquarters also houses Michelin's North American research and development activities, supporting product innovation for the region. In recent years, MNA has invested in advanced manufacturing and digital services, and has aligned with Michelin's global strategy of sustainable mobility, including electric vehicle tires and connected fleet solutions. The company remains a leading supplier to automakers and a major brand in the North American replacement tire market.
History
Michelin North America, Inc. traces its roots to Michelin's expansion into the United States in the late 19th and early 20th centuries. The French parent company, founded in 1889 by André and Édouard Michelin, began exporting tires to North America and established a commercial presence in the early 1900s. In 1907, Michelin opened its first sales office in New York, and by the 1920s the company was actively selling tires and maps in the U.S. market. Manufacturing in North America began in the 1960s. Michelin built its first U.S. tire plant in Greenville, South Carolina, which opened in 1975 and later became the headquarters of Michelin North America. The company expanded through acquisitions, notably the 1989 purchase of Uniroyal Goodrich Tire Company, which added the BFGoodrich and Uniroyal brands to Michelin's North American portfolio. This acquisition significantly increased Michelin's manufacturing capacity and market share in the region. In the 1990s and 2000s, Michelin North America consolidated its operations, invested in new plants, and expanded its product lines to include tires for SUVs, light trucks, and performance vehicles. The company also grew its retreading and commercial truck tire business. In 2018, Michelin acquired Camso, a Canadian off-the-road tire and track manufacturer, further strengthening its North American specialty tire offerings. Michelin North America has been headquartered in Greenville, South Carolina, since the 1980s, where it operates a large research and development center. The company has faced challenges, including plant closures and restructuring in response to market changes, but remains one of the largest tire manufacturers in North America. It continues to invest in sustainable mobility, including tires for electric vehicles and connected fleet management solutions.
- 2018
Michelin acquires Camso, strengthening off-the-road tire offerings in North America.
- 1989
Michelin acquires Uniroyal Goodrich Tire Company, adding BFGoodrich and Uniroyal brands.
- 1975
Michelin opens its first U.S. tire plant in Greenville, South Carolina.
- 1907
Michelin opens its first sales office in New York, expanding into the North American market.
- 1889
Michelin Group founded in Clermont-Ferrand, France, by André and Édouard Michelin.
Products and positioning
Premium tire and mobility brand emphasizing innovation, safety, and sustainable mobility in North America.
Michelin Pilot Sport
Ultra-high-performance summer tire for sports cars and performance vehicles.
Michelin Defender
All-season tire for passenger cars and crossovers, known for longevity.
BFGoodrich All-Terrain T/A
Off-road all-terrain tire popular among truck and SUV owners.
Uniroyal Tiger Paw
Value-oriented all-season tire line.
Controversies
2019
Michelin North America sues Tri-Ace over tire design
Michelin North America filed suit against Tri-Ace Wheel & Tire Corporation and its Black Bear USA affiliate, alleging that the Black Bear All-Terrain II tire infringes patents protecting the BFGoodrich Tires All-Terrain T/A KO2 design. The claims are allegations in the complaint.
Recent events
Michelin supports African American museum programs in Charleston[2]
Reported:
Michelin North America agreed to provide financial support for a travelling exhibition and a K–12 curriculum, as well as an exhibit at the International African American Museum in Charleston.
Michelin North America sues Tri-Ace over tire design[1]
Reported:
Michelin North America filed suit against Tri-Ace Wheel & Tire Corporation and its Black Bear USA affiliate, alleging that the Black Bear All-Terrain II tire infringes patents protecting the BFGoodrich Tires All-Terrain T/A KO2 design. The claims are allegations in the complaint.
Michelin renews partnership with Women In Trucking Association[3]
Reported:
Michelin North America renewed its Gold Level Partnership with the Women In Trucking Association. The association said the partnership helps increase the number of women employed in the industry.
Sources3 sources
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