Mia electric
Mia electric was a French manufacturer of compact battery-electric vehicles that operated in the early 2010s.
Last updated August 31, 2026
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Overview
Mia electric was a French electric-vehicle manufacturer established around the former Heuliez industrial operation in Cerizay. Its business was built around the Mia, a compact battery-electric vehicle designed for short-distance urban and commercial use. The company developed and manufactured its vehicles in France and positioned them as practical, lightweight alternatives to conventional small cars and vans rather than as premium or long-range electric vehicles. The Mia originated from the Heuliez Friendly project, which had been presented before Mia electric was formed. Private investment and French government participation supported the new company, whose Cerizay facility was re-equipped during 2010. Mia electric maintained an in-house design studio and an engineering and research-and-development organization, and its factory was described as complying with ISO 9001 and ISO 14001 standards. The business sought to use the former automotive plant as a base for a purpose-designed electric-vehicle range. The first production model was the Mia, a narrow three-seat electric vehicle with the driver seated centrally and passengers positioned behind. Its layout, sliding doors, short overall length, and low operating requirements were aimed at city mobility and fleet applications. The range subsequently included the longer Mia L, with four seats, and the Mia U, a single-seat box van intended for deliveries and other light commercial work. All versions used a 9.7 kW electric motor, had a claimed maximum speed of 100 km/h, and could be specified with either an 8 kWh or 12 kWh lithium iron phosphate battery. Depending on battery capacity and testing conditions, quoted NEDC range was approximately 80–90 km or 120–130 km. Mia electric presented a pre-production vehicle at the 2011 Geneva Motor Show and showed the production version at the 2011 Frankfurt Motor Show. Manufacturing began in June 2011. Initial sales were focused on fleet customers in France and Germany, while retail sales to individual buyers began in 2012. Distribution was expanded through specialist electric-mobility networks in several European countries and selected overseas territories and markets, including Canada and South Africa. Despite this international ambition, volumes remained limited. The company reported or was reported to have sold several hundred passenger cars and commercial units in Europe by late 2012, while France was its strongest registration market. The company encountered financial difficulties soon after production began. Manufacturing stopped in December 2013, and the business entered receivership in February 2014. The Tribunal de Commerce de Niort ordered judicial liquidation in March 2014. Mia electric therefore became a short-lived example of the difficulties faced by early European electric-car startups: it had a distinctive product and an operating factory, but insufficient production scale and financial resilience. The Mia name was later associated with an attempted revival. In 2020, Fox Automotive Switzerland AG announced an updated vehicle called the Fox E-Mobility MIA 2.0, with an anticipated European launch around 2023. This later project was separate from the original Mia electric operating company and should not be treated as evidence that the original manufacturer remained active.
History
Mia electric emerged from the industrial and engineering assets associated with Heuliez, the French vehicle manufacturer based in Cerizay. Its first vehicle was derived from the Heuliez Friendly concept, which had been shown in 2008. The new enterprise combined private investment with French government participation and sought to restart automotive manufacturing at the Cerizay site through a dedicated electric-vehicle program. The plant was substantially re-equipped in 2010. Mia electric operated a design studio with 16 designers and an engineering and research-and-development group reported to include more than 80 engineers. The company described its production operation as meeting ISO 9001 quality-management and ISO 14001 environmental-management standards. Its strategy was to build a purpose-designed electric vehicle in France rather than convert a conventional internal-combustion car. A pre-production Mia was shown at the Geneva Motor Show in March 2011, followed by the production version at Frankfurt in September of the same year. Production started in June 2011. The initial commercial focus was on fleet customers in France and Germany, reflecting the vehicle's suitability for municipal, business and urban mobility applications. Retail sales to the public began in 2012, and specialist electric-mobility distributors marketed the vehicles in a number of European countries and selected international markets. The original range consisted of three related configurations. The standard Mia was a short three-seat vehicle with a centrally positioned driver and two sliding doors. The Mia L used a longer wheelbase and provided four seats. The Mia U was a single-seat box van with more than 1,500 litres of cargo capacity. Each version used a 9.7 kW electric motor and could reach 100 km/h. Customers could choose between an 8 kWh standard battery and a 12 kWh battery. The battery chemistry was lithium iron phosphate, and quoted NEDC range varied from roughly 80–90 km with the smaller battery to approximately 120–130 km with the larger one. The cars were equipped with features including a driver airbag, three-point seat belts, anti-lock braking and emergency brake assistance, and were designed to meet European passenger-vehicle safety requirements. The vehicle's compact dimensions and unconventional central-driving layout differentiated it from ordinary small hatchbacks. Its intended strengths were maneuverability, ease of access, low local emissions and suitability for predictable short routes. At the same time, its limited range, small production scale and dependence on a developing electric-car market constrained its commercial prospects. Through October 2012, several hundred passenger cars and more than one hundred Mia U vans had reportedly been sold in Europe. France remained the principal market, with registrations continuing into early 2014. Financial problems eventually halted the operation. Production ended in December 2013. Mia electric was placed under receivership in February 2014, and the Tribunal de Commerce de Niort ordered judicial liquidation in March 2014. The original company consequently became defunct only a few years after launching production. In 2020, Fox Automotive Switzerland AG announced plans for a refreshed version called the Fox E-Mobility MIA 2.0. The proposal sought to revive the compact electric-minivan concept for a later European market, with sales discussed for around 2023. This was a later revival initiative rather than a continuation of the original Mia electric company's manufacturing operations.
- 2020
MIA 2.0 revival announced
[1]Fox Automotive Switzerland AG announced a proposed updated vehicle under the Fox E-Mobility MIA 2.0 name.
- 2014
Judicial liquidation
[1]The company entered receivership in February and was placed into judicial liquidation in March.
- 2013
Production discontinued
[1]Manufacturing stopped in December because of the company's financial problems.
- 2012
Public retail sales begin
[1]After initial fleet sales, Mia vehicles became available to general consumers.
- 2011
Mia pre-production model shown in Geneva
[1]A pre-production Mia appeared at the March Geneva Motor Show.
- 2011
Production begins
[1]Mia electric started production in June at its French facility.
- 2011
Production model presented in Frankfurt
[1]The production version of the vehicle was displayed at the September Frankfurt Motor Show.
- 2010
Cerizay production facility re-equipped
[1]The Cerizay plant was re-equipped for the development and manufacture of Mia electric vehicles.
- 2008
Heuliez Friendly concept introduced
[1]The vehicle concept that later informed the Mia program was initially presented by Heuliez.
Products and positioning
Compact, practical and relatively affordable battery-electric mobility for urban users, fleets and light commercial operators.
Compact electric passenger car · 2011
Mia
The standard Mia was a short, narrow three-seat battery-electric vehicle designed primarily for urban and fleet use. Its driver sat centrally, with two passenger positions behind, and access was provided through sliding doors. It used a 9.7 kW electric motor and had a claimed top speed of 100 km/h. The standard battery was an 8 kWh lithium iron phosphate pack, with a larger 12 kWh option available. Published NEDC range figures were approximately 80–90 km with the smaller battery and 120–130 km with the larger unit.
Long-wheelbase electric passenger car
Mia L
The Mia L was the longer-wheelbase passenger version of the range. Measuring approximately 3.19 metres, it provided four seats instead of the standard Mia's three and retained the model family's compact electric-vehicle architecture. It used the same basic 9.7 kW motor and battery choices as the other Mia variants, including the optional 12 kWh pack. The vehicle was intended to extend the Mia concept to customers needing additional passenger capacity while preserving its city-focused dimensions and zero tailpipe emissions.
Electric box van
Mia U
The Mia U was the commercial version of the platform and was formerly known as the Mia K. It had a single driver's seat and a box-style rear body offering more than 1,500 litres of cargo capacity. Its compact footprint and electric drivetrain were aimed at urban delivery, service and fleet operators. Like the passenger versions, it used a 9.7 kW motor, a 100 km/h claimed maximum speed and either an 8 kWh or 12 kWh lithium iron phosphate battery.
Proposed updated electric minivan · 2020
Fox E-Mobility MIA 2.0
The MIA 2.0 was a later revival proposal associated with Fox Automotive Switzerland AG. Announced in 2020, it was described as an updated version of the Mia electric minivan intended for a possible European launch around 2023. The project represented an attempted continuation of the vehicle concept, but it was not produced by the original Mia electric company.
Brand decisions
2020
Propose the Fox E-Mobility MIA 2.0Generation changeBackground
After the original manufacturer had entered liquidation, Fox Automotive Switzerland AG sought to revive the compact electric-minivan concept for a later market.
Action taken
Fox Automotive announced an updated vehicle called the Fox E-Mobility MIA 2.0 and indicated an expected European sales timeframe around 2023.
Aftermath
The announcement was a revival proposal associated with a different company; the available reference does not establish that the proposed vehicle entered production.
2013
Discontinue productionStrategyBackground
Mia electric faced financial problems while operating at relatively small production and sales volumes.
Action taken
The company stopped manufacturing Mia vehicles in December 2013.
Aftermath
Receivership followed in February 2014, and the company was placed into judicial liquidation in March 2014.
2012
Expand from fleet sales to retail customersStrategyBackground
The initial commercial program concentrated on fleet customers in France and Germany, while the company sought wider international distribution through specialist electric-mobility networks.
Action taken
Mia electric opened sales to the general public and developed distribution coverage in additional European and overseas markets.
Aftermath
Sales remained limited despite the wider network, and the company later stopped production amid financial difficulties.
2011
Launch a purpose-designed electric-vehicle rangeProduct launchBackground
Mia electric was formed around the development of the Heuliez Friendly-derived vehicle and sought to establish a French manufacturing business focused entirely on compact battery-electric vehicles.
Action taken
The company re-equipped its Cerizay plant, developed the Mia range and began production in June 2011.
Aftermath
The vehicle entered fleet sales in France and Germany before broader retail distribution began in 2012.
Investment. €30 million in private investment and French government participation was reported in connection with the company's formation. (Company formation and early development)
Sources1 sources
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