Metro Shopping Center
Metro Türkiye is the Turkish arm of the international retailer Metro, serving professional and individual customers through its stores and food service distribution operations.
Last updated September 16, 2026
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Overview
Metro Türkiye presents itself as part of Metro, an international retail company founded in Germany in 1964 that today serves more than 30 countries. It describes itself as the first international retailer to invest in Turkey and states that it aims to be the number one business partner of HORECA (hotel, restaurant, cafe) businesses, offering them the products and services they need. Alongside store operations, it has developed a Food Dispatch Operation (FSD) and says it maintains market leadership in these areas. Its website offers fresh products, catalogues, cleaning and personal care items, and a Metro Card that is free and available to both tax-registered business customers and individual shoppers.
History
Metro Türkiye states that Metro is an international retail company founded in Germany in 1964 that today serves in more than 30 countries. It describes itself as the first international retailer to invest in Turkey. It says it aims to be the number one business partner of HORECA (hotel, restaurant, cafe) businesses, and that in recent years, in parallel with changing guest needs, it developed a Food Dispatch Operation (FSD), maintaining market leadership in these areas. Its FAQ notes that previously only professionals who were commercial tax payers could shop at Metro, but now individual customers can also shop after obtaining a daily card at store entrances.
Products and positioning
Aims to be the number one business partner of HORECA businesses and describes itself as the first international retailer to invest in Turkey.
Metro Card
A free card required for store entry, offering benefits such as time savings for tax-registered customers and access to discounts or promotions; individual customers can obtain it at store customer entrances.
Food Dispatch Operation (FSD)
An operation developed in recent years in response to changing guest needs, in which Metro Türkiye says it maintains market leadership.
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