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Metricool

A social media management tool for planning, measuring, and managing content, data, and teams in one place.

Last updated September 11, 2026

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Overview

Metricool is a social media management tool. Its official site describes planning, measuring, and managing content, data, and team work in one tool, with features including a planner, analytics, reporting, inbox, flows, smartlinks, and campaigns. The official About page states that the product began in 2014 as Bloggerespacio, became Metricool in 2015, gained its first paying user in 2015, went fully remote in 2020, reached its first 1M worldwide clients in 2022, and joined team.blue in 2024.

History

According to the official About page, Metricool began in 2014 when Laura, writing about motherhood and building a community around her blog, shifted her main question from what to post to whether it actually worked. Laura and Juanpa, both software engineers, built a simpler and more useful tool; the first version of what is now Metricool was called Bloggerespacio. Over time more people used it, the name changed, and the product expanded. The page lists milestones: 2014 — Bloggerespacio is born; 2015 — We become Metricool; 2015 — First paying user; 2020 — Fully remote; 2022 — First 1M worldwide clients; 2024 — We join team.blue.

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