Metricon

Metricon is an Australian home construction company founded in Melbourne in 1976 by Mario Biasin and George Kline. The business began with a broad property-oriented remit that included building homes, developing land, marketing house-and-land packages, and undertaking commercial construction. Its principal activity is residential building, including the design and construction of new houses for individual customers and buyers of project or packaged developments. The company operates from headquarters in Mount Waverley, Victoria, and has expanded its building operations beyond its home state into New South Wales, Queensland, and South Australia. Its business model combines standardised and adaptable home designs with customer-selected plans, finishes, and construction options. This places Metricon in the volume and custom-home-building segments of the Australian residential construction market. Metricon has been described as Australia's largest home builder since 2016. The company has also maintained a visible public profile through sports sponsorships. Between 2011 and 2022, it held the naming rights to Carrara Stadium on Queensland's Gold Coast, the home venue of the Gold Coast Suns. It sponsored Melbourne Victory's playing shirts from 2018 to 2022 and became naming-rights sponsor of the South Sydney Rabbitohs' high-performance centre at Redfern Oval in 2019. In September 2024, Sumitomo Forestry Group announced an agreement to acquire a 51 percent stake in Metricon for A$115 million. The transaction marked a major ownership development for the privately held builder and linked Metricon with a large Japanese forestry, housing, and property group. The available reference material does not establish the transaction's completion date, any change to Metricon's trading name, or the identity of its post-transaction management team. As of the available reference information, Metricon remains an active Australian residential construction brand. The company was reported to have approximately 2,500 employees in May 2022.

Metricon was established in 1976 in Caulfield, Melbourne, by Mario Biasin and George Kline. From its beginning, the company combined residential construction with adjacent property activities: it built homes, developed land, sold house-and-land packages, and undertook commercial building work. This diversified starting point gave the business a role across several stages of the property-development and construction process, although residential home building became its defining activity. Over time, Metricon developed into a major Australian home builder. Its operations expanded from Victoria into New South Wales, Queensland, and South Australia, allowing the brand to serve customers in several of Australia's principal housing markets. The company offers home design and construction services, including customisation of plans and finishes, alongside more standardised residential products and house-and-land packages. It has also retained links to land development and commercial construction in the description of its business scope. Metricon's market standing increased substantially in the 2010s. The company has been identified as Australia's largest home builder since 2016, reflecting its scale within the national residential construction sector. Its public visibility was reinforced through sports and venue partnerships. From 2011 through 2022, Metricon held the naming rights to Carrara Stadium on the Gold Coast, the stadium used by the Gold Coast Suns. It later sponsored Melbourne Victory's shirts from 2018 to 2022. In 2019, the company added a naming-rights partnership with the South Sydney Rabbitohs for the club's high-performance centre at Redfern Oval. The available reference material recorded approximately 2,500 employees in May 2022. In September 2024, Sumitomo Forestry Group announced that it would acquire a 51 percent stake in Metricon for A$115 million. The announcement was a major ownership milestone and connected the Australian builder with Sumitomo Forestry's broader housing and property interests. The available material does not provide sufficient detail to confirm the completion mechanics, subsequent governance arrangements, or any changes to Metricon's operating footprint. Accordingly, Metricon's ownership transition should be treated as an announced transaction rather than a fully documented post-acquisition corporate history.

• 2024

  Sumitomo Forestry Group announces majority investment

  [1]Metriconen.wikipedia.org

  Sumitomo Forestry Group announces the planned acquisition of a 51 percent stake in Metricon for A$115 million.

• 2019

  South Sydney Rabbitohs facility partnership begins

  [1]Metriconen.wikipedia.org

  Metricon becomes naming-rights sponsor of the South Sydney Rabbitohs high-performance centre at Redfern Oval.

• 2018

  Melbourne Victory shirt sponsorship begins

  [1]Metriconen.wikipedia.org

  Metricon begins sponsoring Melbourne Victory's playing shirts.

• 2016

  Recognised as Australia's largest home builder

  [1]Metriconen.wikipedia.org

  Metricon is described as Australia's largest home builder from 2016 onward.

• 2011

  Carrara Stadium naming-rights partnership begins

  [1]Metriconen.wikipedia.org

  Metricon begins a naming-rights arrangement for Carrara Stadium on the Gold Coast, the home venue of the Gold Coast Suns.

• 1976

  Metricon is founded in Melbourne

  [1]Metriconen.wikipedia.org

  Mario Biasin and George Kline establish Metricon in Caulfield, Melbourne, with activities spanning home building, land development, house-and-land packages, and commercial construction.

A large-scale Australian residential builder combining volume-house construction with custom design, house-and-land packages, and selected property development and commercial construction activities.

• Residential construction

  Custom homes

  Metricon's core offering is the design and construction of new homes for private customers. Custom home services allow buyers to select or adapt plans and specify layouts, materials, finishes, and other construction options. The offering sits alongside the company's more standardised residential designs and supports Metricon's positioning as a large builder with a degree of personalisation.

• Residential property

  House-and-land packages

  House-and-land packages combine a residential building design with a parcel of land, generally presenting customers with an integrated route to purchasing a new home. Metricon's historical business scope includes selling these packages as part of its wider involvement in home construction and land development.

• Property development · 1976

  Land development

  Land development is one of the activities associated with Metricon's business since its foundation. The available reference material does not specify particular development projects, project names, or the current proportion of revenue attributable to this activity.

• Commercial building · 1976

  Commercial construction

  Metricon was founded with commercial construction included in its scope of operations. The available material does not provide a detailed catalogue of commercial projects or identify the present scale of this business line.

• 2019South Sydney Rabbitohs high-performance centre naming rights

  Australia · New South Wales

  Metricon became naming-rights sponsor of the South Sydney Rabbitohs high-performance centre at Redfern Oval.

  Source
• 2018Melbourne Victory shirt sponsorship

  Australia · Victoria

  Metricon sponsored Melbourne Victory's playing shirts, associating the home-building brand with a prominent Australian football club.

  Outcome. The sponsorship ran through 2022.

  Source
• 2011Carrara Stadium naming rights

  Australia · Queensland

  Metricon held naming rights to Carrara Stadium on the Gold Coast, increasing brand visibility through the venue used by the Gold Coast Suns.

  Outcome. The arrangement continued through 2022.

  Source

• 2024

  Announced sale of a majority stake to Sumitomo Forestry GroupM&A

  Background

  Sumitomo Forestry Group announced that it would acquire a 51 percent interest in Metricon for A$115 million.

  Action taken

  The parties announced a majority-stake acquisition that would place Metricon within Sumitomo Forestry Group's ownership structure.

  Aftermath

  The available reference material does not confirm the transaction's completion date, post-closing governance, or operational consequences.

  Announced purchase price. A$115 million (September 2024 announcement)

  Source

1. 1Metriconen.wikipedia.org