Metascope Music

Metascope Music is a Polish independent record-label and music-production brand connected with Diverger Polska, a company established in 2009 as a strategic marketing consultancy. Diverger began operating under the Metascope Music name in 2015, extending its activity from marketing into music development, production, release coordination and artist promotion. The brand has worked with Poland’s three major international music companies—Universal Music Polska, Sony Music Entertainment Poland and Warner Music Poland—typically through licensing, co-release or distribution arrangements rather than as a conventional major-label division. The catalogue has included Polish pop artists such as Paula Biskup and Juli Chan. One of the brand’s early visible releases was Biskup’s 2018 debut single “Wyliczanka,” issued by Sony Music Entertainment Poland under an exclusive licence from Metascope Music. The song was associated with Poland’s national selection process for the 2018 Junior Eurovision Song Contest. Biskup subsequently released “Bez pośpiechu” through Metascope Music in 2019. Juli Chan has been one of the label’s most recurrently associated performers. Her Metascope-related releases include “Miło Mi Cię Poznać,” “Budzę Się,” “Zniknę Z Tobą,” “Not a Crime,” “Joe Le Taxi,” “Relapse” and “L’abeille.” In 2023, Chan joined Cleo for “Wyloguj się,” a Warner Music Poland release. The song received attention in the context of Chan’s connection to Poland’s Eurovision 2023 selection through “Relapse.” A later Chan project, “Tryb Nocny,” was described by Universal Music Polska as a dark, vampire-inspired pop release, while streaming metadata credited the 2026 release to Metascope Music. During the 2020s, Metascope also developed Inka Ink, a virtual artist project combining pop music, satire, visual storytelling and AI-supported production. Inka Ink is presented as a fictional performer situated in an imagined pre-war Polish setting, with the project drawing on Warsaw revue and cabaret traditions, social satire and historical visual motifs. Associated releases include “Marcel Kustosz,” “Śmigły-Rydz,” “Lolo Pindolo,” “Kanapki Z Hajsem,” “Całujcie Mnie” and the album “Inka Śpiewa Tuwima.” The video for “Kanapki Z Hajsem” used AI-generated imagery portraying Gdynia in 1936 and referenced the city’s port, the Maritime Station, the ocean liner MS Piłsudski and captain Mamert Stankiewicz. From 2025, the music activity was presented within a broader Metascope brand architecture that included Metascope Creative. This extension positioned the organization not only as a music label but also as a strategy and content-production studio. Trade coverage described Metascope Creative’s work as incorporating artificial intelligence, digital actor clones and AI-supported audio, photographic and video production. The broader offer therefore links recorded music, artist development, fictional and virtual performers, branded content and emerging-media production. Publicly available material does not establish a separate corporate entity, ownership structure, current executive roster or exact headquarters address beyond the brand’s Polish association.

Metascope Music developed out of Diverger Polska, a Polish company founded in 2009 as a strategic marketing consultancy. In 2015, Diverger began operating under the Metascope Music brand, creating a bridge between marketing services and the development, production and promotion of recorded music. Rather than functioning solely as a traditional label, Metascope worked with established Polish subsidiaries of global music companies, including Universal Music Polska, Sony Music Entertainment Poland and Warner Music Poland. The brand gained a visible release connection in 2018 through Paula Biskup’s debut single Wyliczanka. Sony Music Entertainment Poland released the song under an exclusive licence from Metascope Music. Polish music coverage linked the song to the national selection for the 2018 Junior Eurovision Song Contest, giving the release exposure beyond the ordinary launch of a debut single. Biskup later released Bez pośpiechu through Metascope Music in 2019. Juli Chan became another important artist associated with the catalogue. Her releases connected with Metascope include Miło Mi Cię Poznać, Budzę Się, Zniknę Z Tobą, Not a Crime, Joe Le Taxi, Relapse and L’abeille. In 2023, Chan collaborated with Cleo on Wyloguj się, which was issued by Warner Music Poland. Chan had also been discussed in relation to Poland’s Eurovision 2023 selection through Relapse. Later material identified Tryb Nocny as a dark, vampire-themed pop project; Universal Music Polska promoted the release in 2026, while streaming information associated it with Metascope Music. In the 2020s, the brand expanded its creative scope through Inka Ink, a virtual artist designed as a fictional performer rather than a conventional real-world recording artist. The project combines songs, satire, visual worldbuilding and AI-supported production. Its imagined setting draws on pre-war Warsaw, revue and cabaret culture, while individual releases use historical and social references. The associated catalogue includes Marcel Kustosz, Śmigły-Rydz, Lolo Pindolo, Kanapki Z Hajsem, Całujcie Mnie and the album Inka Śpiewa Tuwima. The video for Kanapki Z Hajsem was described as an AI-generated depiction of Gdynia in 1936, incorporating the port, the Maritime Station, MS Piłsudski and captain Mamert Stankiewicz. From 2025, Metascope Music was presented as part of a broader Metascope brand that included Metascope Creative. This activity extended the organization into strategic and branded content production, with trade reporting emphasizing AI-assisted audio, photography and video, as well as digital actor clones. A project inspired by Christmas truck advertising was also reported in connection with Metascope Creative. The public record supports viewing Metascope as a hybrid independent label and creative studio, but does not provide enough information to confirm a distinct legal structure, current executives, financial performance or an independently verified official website.

• 2026

  Juli Chan releases Tryb Nocny

  [1]Metascope Recordsen.wikipedia.org

  Universal Music Polska promotes the dark, vampire-inspired single and video, while streaming data credits the release to Metascope Music.

• 2025

  Metascope Creative is presented as a broader brand offer

  [1]Metascope Recordsen.wikipedia.org

  The organization broadens its public positioning into strategy, creative production and AI-supported branded content.

• 2023

  Juli Chan and Cleo release Wyloguj się

  [1]Metascope Recordsen.wikipedia.org

  Warner Music Poland issues the collaboration, extending Metascope’s association with major-label release partners.

• 2019

  Paula Biskup releases Bez pośpiechu

  [1]Metascope Recordsen.wikipedia.org

  The follow-up single is released by Metascope Music.

• 2018

  Paula Biskup’s Wyliczanka is released

  [1]Metascope Recordsen.wikipedia.org

  Sony Music Entertainment Poland issues the single under an exclusive licence from Metascope Music, in connection with Poland’s Junior Eurovision selection process.

• 2015

  Diverger begins operating under the Metascope Music brand

  [1]Metascope Recordsen.wikipedia.org

  The company expands its activity into music-related production, promotion and label work under the Metascope Music identity.

• 2009

  Diverger Polska is established

  [1]Metascope Recordsen.wikipedia.org

  The organization later associated with Metascope Music is founded as a strategic marketing consultancy under the Diverger Polska name.

A Polish independent music and creative-production brand combining artist releases, licensing partnerships, pop-culture projects and AI-supported content development.

• Music releases · 2015

  Recorded music catalogue

  Metascope Music’s core offering consists of singles and albums developed, released, promoted or licensed through the brand. Its catalogue spans Polish pop performers and projects distributed or issued in cooperation with Sony Music Entertainment Poland, Warner Music Poland and other industry partners.

• Pop music · 2018

  Paula Biskup releases

  The Paula Biskup catalogue associated with Metascope includes the debut single Wyliczanka and the later release Bez pośpiechu. Wyliczanka was issued by Sony Music Entertainment Poland under an exclusive licence from Metascope Music and was promoted in the context of the 2018 Junior Eurovision national selection.

• Pop music

  Juli Chan catalogue

  Juli Chan’s Metascope-associated recordings include Miło Mi Cię Poznać, Budzę Się, Zniknę Z Tobą, Not a Crime, Joe Le Taxi, Relapse and L’abeille. The catalogue also includes the Warner Music Poland duet Wyloguj się with Cleo and the later Tryb Nocny project.

• Virtual artist project

  Inka Ink

  Inka Ink is a fictional virtual performer whose music and visual identity combine pop, satire, AI-supported production and a pre-war Polish setting. Associated works include Marcel Kustosz, Śmigły-Rydz, Lolo Pindolo, Kanapki Z Hajsem, Całujcie Mnie and the album Inka Śpiewa Tuwima.

• Creative-production services · 2025

  Metascope Creative

  Metascope Creative extends the brand beyond recorded music into strategy and content production. Reported capabilities include AI-supported audio, photography and video, digital actor clones and creative work for brands, including a project inspired by Christmas truck advertising.

• 2023Wyloguj się release campaign

  Poland

  Juli Chan and Cleo’s duet Wyloguj się was issued through Warner Music Poland and promoted as a collaboration involving Chan.

  Outcome. The release broadened Chan’s public profile through a major-label collaboration; no verified commercial outcome is available.

  Source
• 2018Wyliczanka Junior Eurovision selection promotion

  Poland

  Paula Biskup’s Wyliczanka was promoted in connection with Poland’s national selection for the Junior Eurovision Song Contest 2018.

  Outcome. The song received coverage as a Polish proposal in the national selection process; the available material does not establish the final competitive result.

  Source
• Inka Ink virtual-artist worldbuilding

  Poland

  Metascope used a fictional performer, historical visual references, satire and AI-supported production to build a connected music and audiovisual concept around Inka Ink.

  Outcome. The project generated a catalogue of singles and an album and was covered as an example of a virtual, AI-supported music project.

  Source

• 2025

  Development of the broader Metascope Creative offerStrategy

  Background

  The brand’s activities had expanded beyond conventional label work into creative technology and branded content.

  Action taken

  Metascope presented strategy, creative production and AI-supported audio, photo and video capabilities under the broader Metascope identity.

  Aftermath

  The organization was positioned as a hybrid music, culture and content-production business.

  Source

• 2015

  Expansion from consultancy into musicStrategy

  Background

  Diverger Polska had been established as a strategic marketing consultancy before adopting the Metascope Music operating brand.

  Action taken

  The organization entered music production, label activity and artist promotion while retaining connections to the wider creative and marketing field.

  Aftermath

  Metascope developed a catalogue of Polish pop releases and partnerships with major music companies.

  Source

• Launch of the Inka Ink virtual artist projectProduct launch

  Background

  Metascope explored fictional artist identities and AI-assisted production as part of its broader music and creative activity.

  Action taken

  The brand developed Inka Ink as a virtual performer supported by a fictional historical setting, satirical songs and AI-generated audiovisual material.

  Aftermath

  The project produced multiple singles and the album Inka Śpiewa Tuwima and became a distinctive part of the Metascope catalogue.

  Source

1. 1Metascope Recordsen.wikipedia.org