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Metal Flowers Media

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Metal Flowers Media is a U.S. casting company that supplies unscripted television and reality-program characters.

Last updated August 31, 2026

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Overview

Metal Flowers Media, Inc. is a casting company serving unscripted programming and reality television. The company is based in Hollywood, California, and has a branch office in Boulder, Colorado. Its core role is to identify and provide on-screen participants and characters for reality and other unscripted television productions. The company was founded in 2008 by Kristi Russell. Its formation followed Russell's work with Rocket Science Laboratories, the production company associated with a number of unscripted television projects. Metal Flowers Media consequently entered the market with experience in sourcing distinctive real-life participants for television formats rather than operating primarily as a conventional scripted-production studio or consumer-facing entertainment brand. The company's credited casting work has included programs spanning several reality-television formats. These include The Colony, Naked and Afraid, Bar Rescue, Catch A Contractor, Storage Wars, and Ultimate Survivor Alaska. The range of these programs indicates a focus on finding participants suited to survival, competition, renovation, business-rescue, documentary-reality, and other character-driven formats. Earlier programs associated with its work include My Big Fat Greek Wedding, Trading Spouses, and America's Toughest Jobs. Metal Flowers Media's business is therefore centered on entertainment-industry casting services: locating potential contributors, matching them to program concepts, and helping productions assemble casts that can support the requirements of unscripted storytelling. Publicly available reference material provides limited information about its ownership, financial performance, leadership beyond founder Kristi Russell, and current production roster. It also does not identify a public website, stock listing, or parent company. The available record nevertheless establishes the company as a specialist U.S. casting business with a presence in the Hollywood television-production community and an additional office in Boulder.

History

Metal Flowers Media was established in 2008 by Kristi Russell. The company grew out of the former Rocket Science Laboratories, linking its origins to an earlier unscripted-television production environment. Rather than functioning as a general entertainment conglomerate, Metal Flowers Media developed as a specialized casting business whose work centers on finding people and characters for reality and other unscripted programs. The company is based in Hollywood, California, and also maintains a branch office in Boulder, Colorado. Its documented work covers a range of television formats. Programs associated with the company include The Colony, Naked and Afraid, Bar Rescue, Catch A Contractor, Storage Wars, and Ultimate Survivor Alaska. These titles represent varied casting requirements, from survival and high-risk factual entertainment to business intervention, property-related programming, and documentary-style reality television. Earlier projects associated with the company's casting work include My Big Fat Greek Wedding, Trading Spouses, and America's Toughest Jobs. Taken together, these credits show a business model built around sourcing participants capable of carrying unscripted narratives and fitting the editorial concepts of different television formats. The available public reference material does not provide a detailed account of later corporate developments, ownership changes, financial results, or additional offices. It also does not establish a complete current executive roster. Metal Flowers Media is therefore best characterized, on the available evidence, as an independent or otherwise non-publicly documented U.S. professional-services brand in television casting, with its strongest identifiable footprint in unscripted and reality programming.

  • 2008

    Company founded

    [1]

    Kristi Russell founded Metal Flowers Media after the former Rocket Science Laboratories.

Products and positioning

A specialist casting-services company focused on finding distinctive real-life participants and characters for unscripted and reality television.

  • Professional television services · 2008

    Unscripted television casting

    Metal Flowers Media provides casting services for unscripted television and reality programming. Its role involves supplying the real-life participants and distinctive characters required by television formats, including survival, competition, documentary-reality, business-rescue, and lifestyle-oriented shows. The available reference material identifies the company through its work on programs such as The Colony, Naked and Afraid, Bar Rescue, Catch A Contractor, Storage Wars, and Ultimate Survivor Alaska.

Sources1 sources

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