Metacore Games

Metacore Games Oy, generally branded as Metacore, is a Finnish mobile video game developer headquartered in Helsinki and operating an additional office in Berlin. The company was established in 2014 under the name Everywear Games. Its original focus was the development of games for Apple Watch and other emerging wearable-device formats, placing it among the early studios experimenting with games designed for smartwatch interaction. The company changed strategic direction in 2018. Rather than continuing primarily as a wearable-games developer, it began work on Merge Mansion, a mobile puzzle and narrative game built around combining objects, renovating a property, and uncovering the story of its characters. The project became Metacore's defining commercial property and provided the basis for the company's transition into a larger mobile-games business. Merge Mansion was launched in September 2020 and became the studio's first released game under its new direction. Merge Mansion is structured around merge mechanics: players combine matching items to create more advanced objects, then use those objects to complete tasks and restore areas of a mansion and its grounds. The game combines casual puzzle play with persistent progression, live-service updates, character-driven storytelling, and a distinctive advertising identity centered on the mysterious history of the mansion and its residents. According to the cited Wikipedia reference, the title surpassed 60 million downloads and generated more than US$700 million in revenue; those figures are reported in the source without a separately stated measurement date. Metacore became part of the Supercell group, with Supercell serving as its majority shareholder. The relationship has included substantial financial support, with the cited reference reporting total funding of €180 million from Supercell. Because no separate financial filing or dated company disclosure is supplied here, that figure is not treated as a current valuation, annual revenue figure, or stock-market measure. The company has also expanded its portfolio through the transfer of rights to Everdale, a game originally associated with Supercell. In January 2023, Supercell announced that the rights to Everdale would be transferred to Metacore. This move connected Metacore not only with its established merge-puzzle specialization but also with a broader opportunity in social, simulation, and community-oriented mobile gameplay. Metacore's public identity is therefore centered on mobile-first game development, long-term live operations, accessible puzzle systems, narrative presentation, and the use of high-concept marketing to distinguish games in a crowded app marketplace. Its known corporate footprint remains concentrated in Finland and Germany, while its games are designed for international distribution through mobile platforms.

Metacore began in 2014 as Everywear Games, a Finnish studio founded by Mika Tammenkoski and Aki Järvilehto. Its initial business direction was the creation of games for the Apple Watch, reflecting the company's early interest in new device formats and wearable computing. This founding period predates the studio's later identity as a major mobile-games developer. In 2018, the company changed course and started developing Merge Mansion. The strategic shift moved the studio away from a primary focus on smartwatch games and toward a scalable mobile title with broader international appeal. Merge Mansion was designed as a casual puzzle experience based on merging objects, completing renovation tasks, and advancing a continuing story. Its structure supported repeat play and ongoing content updates, while its narrative and advertising emphasized mystery surrounding the mansion and its characters. Merge Mansion launched in September 2020 and became Metacore's central property. The game's combination of merge mechanics, home restoration, character storytelling, and live-service progression gave the company a recognizable position in the mobile market. The reference material states that the title exceeded 60 million downloads and produced more than US$700 million in revenue, although the cited source does not provide a measurement date for those figures. Metacore subsequently became part of the Supercell group. Supercell is identified as the company's majority shareholder, and the reference reports that Metacore received a cumulative €180 million in funding from Supercell. The relationship placed Metacore within the wider corporate ecosystem of one of Finland's best-known mobile-game companies while allowing Metacore to operate as a distinct development studio. The studio's portfolio and strategic scope expanded in January 2023, when Supercell announced the transfer of rights to Everdale to Metacore. Everdale had been associated with Supercell and offered Metacore an opportunity to work with a game built around social interaction, community, and simulation-oriented play rather than relying solely on the merge-puzzle format. The transfer also illustrated the role of Metacore within the Supercell group as a developer capable of taking responsibility for established mobile properties. Metacore's known operations are based in Helsinki and Berlin. Its public business profile is built around international mobile distribution, casual and midcore-friendly game systems, live operations, and narrative-led presentation. The available reference material does not establish a complete current executive roster, detailed annual financial history, or a full account of later product releases, so those areas remain limited in this dossier.

• 2023

  Everdale rights transferred to Metacore

  [1]Metacoreen.wikipedia.org

  Supercell announced that Metacore would receive the rights to Everdale.

• 2020

  Merge Mansion launches

  [1]Metacoreen.wikipedia.org

  Metacore released Merge Mansion in September, establishing the game as its principal commercial property.

• 2018

  Strategic shift toward Merge Mansion

  [1]Metacoreen.wikipedia.org

  The company changed direction from its earlier wearable-games focus and began developing Merge Mansion.

• 2014

  Company founded as Everywear Games

  [1]Metacoreen.wikipedia.org

  The Finnish studio was established under the name Everywear Games, initially developing games for Apple Watch and wearable devices.

A mobile-first game developer focused on accessible puzzle mechanics, narrative progression, live-service content, and internationally distributed casual entertainment.

• Mobile puzzle and narrative game · 2020

  Merge Mansion

  Merge Mansion is a mobile game centered on combining matching objects to create higher-level items. Players use the resulting objects to complete tasks, restore a mansion and its grounds, and progress through a continuing story. The title blends casual puzzle mechanics with persistent progression, character-driven narrative, live-service content, and mystery-themed marketing. It launched in September 2020 and became Metacore's best-known game.

• Mobile social simulation game

  Everdale

  Everdale is a mobile game associated with social interaction, community building, and simulation-oriented play. Supercell announced in January 2023 that the game's rights would be transferred to Metacore. The available reference does not provide sufficient detail about the title's subsequent operating status or the precise scope of Metacore's development responsibilities.

• 2023

  Acceptance of Everdale rights from SupercellOther

  Background

  Supercell announced that it would transfer the rights to Everdale to Metacore, a studio in which Supercell is the majority shareholder.

  Action taken

  Metacore took responsibility for the rights to Everdale, expanding its relationship with Supercell and its known portfolio of mobile games.

  Aftermath

  The available sources do not establish the game's later commercial performance or the full operational consequences of the transfer.

  Source

• 2018

  Shift from wearable games to mobile game developmentStrategy

  Background

  Everywear Games had originally focused on games for Apple Watch and wearable devices. The company reassessed its direction and began developing a broader mobile title.

  Action taken

  The studio moved its development focus toward Merge Mansion, a merge-based mobile puzzle game with narrative and live-service elements.

  Aftermath

  The change led to the launch of Merge Mansion in 2020 and formed the basis of Metacore's later identity and growth.

  Source

• 2023

  Supercell transfers Everdale rights to Metacore[1]Metacoreen.wikipedia.org

  M&A

  Supercell announced in January 2023 that the rights to its Everdale game would be transferred to Metacore, broadening Metacore's portfolio beyond Merge Mansion.

• 2020

  Merge Mansion becomes Metacore's breakout mobile title[1]Metacoreen.wikipedia.org

  Product launch · Product generation

  Merge Mansion launched in September 2020 after Metacore's shift from wearable-game development to mobile games. The cited reference reports more than 60 million downloads and over US$700 million in revenue for the title, without specifying a measurement date.

• 2020

  Merge Mansion launches[1]Metacoreen.wikipedia.org

  Product launch

  Metacore released Merge Mansion, its first game under the new direction established after the company moved away from its original Apple Watch focus.

• 2018

  Metacore begins development of Merge Mansion[1]Metacoreen.wikipedia.org

  Product generation

  The company changed its development direction and began work on Merge Mansion, establishing the product strategy that later defined the studio.

1. 1Metacoreen.wikipedia.org
2. 2Metacore official websitemetacoregames.com