MERRACHI

MERRACHI is a contemporary modest fashion brand founded in 2020 by Dutch-Moroccan designer Nada Merrachi. The brand grew out of Nada's self-taught skills, learned in her grandmother and aunt's sewing atelier in Morocco, and her personal search for clothing that aligned with both her style and her values after she decided to cover her hair. Together with her partner Zouhair, Nada has built MERRACHI into what the brand describes as a global leading modest fashion brand, supported by a community of women the brand calls fashionable, inspiring and resilient. The label designs contemporary modest womenswear and accessories, with signature scarves at its core. Its product range includes premium jersey and bamboo jersey scarves, decorative scarves, outerwear such as the Short Trench Jacket and Trench Abaya, pleated trousers, satin lace tops, and lifestyle items such as faith cards, journals, recipe books and e-gift cards. Prices shown on the official site range from around $18 for small accessories to $173 for a Trench Abaya, positioning the brand in the accessible premium segment. MERRACHI sells internationally through its own online store and operates physical retail in Europe. Its Amsterdam flagship store is located at Koningsplein 3, 1017 BB Amsterdam, and it also runs a store in Antwerp at Huidevettersstraat 16. The brand presents seasonal collections, including a Fall '26 collection inspired by women who shape the world around them on their own terms, blending familiar MERRACHI signatures with new silhouettes and rich autumnal tones. As a private, founder-led business, MERRACHI is closely associated with Nada Merrachi's personal story and digital presence. The brand positions itself at the intersection of modesty and high fashion — "Modesty At Its Finest In The Most Fashionable Way" — and aims to be a deciding voice in the fashion industry, promoting unity and inclusivity.

MERRACHI was founded in 2020 by Dutch-Moroccan designer Nada Merrachi. According to the brand's own story, Nada developed her self-taught skills in her grandmother and aunt's sewing atelier in Morocco. Fashion had always played an important part in her life and identity, and after making the personal decision to cover her hair, she struggled to find clothing that aligned as much with her personal style as it did with her core beliefs and values. This experience inspired her to create clothing and scarves she could personally identify with, hoping that women with similar experiences would feel seen and heard. With her signature style and an impactful digital presence, Nada Merrachi built a following and an empire over the years before formally founding her namesake brand in 2020. Together with her partner Zouhair, she turned her passion into what the brand describes as a global leading modest fashion brand, with a community of women that are as fashionable as they are inspiring and resilient. The brand credits Nada with becoming one of the pioneers of modest fashion and expresses the ambition to be a deciding voice in the fashion industry, changing it for the better with unity and inclusivity in mind. MERRACHI's product identity centers on scarves — the official site organizes its scarf offering into Our Signature Scarves, Premium Jersey, Decorative Scarves and Bamboo Jersey — alongside contemporary modest womenswear. The assortment has expanded to include outerwear such as the Short Trench Jacket and Trench Abaya, Pleated Trousers, Satin Lace Tops, and lifestyle and gifting items including faith cards, journals, recipe books and e-gift cards. The brand presents seasonal collections; its Fall '26 collection was inspired by women who shape the world around them entirely on their own terms, combining familiar MERRACHI signatures with new silhouettes, rich autumnal tones and pieces designed for life in the city. Retail expansion followed the brand's digital growth. MERRACHI operates an Amsterdam flagship store at Koningsplein 3, 1017 BB Amsterdam, and an Antwerp store at Huidevettersstraat 16, giving the label a physical presence in the Netherlands and Belgium alongside its international online store. The brand remains a private, founder-led business closely tied to Nada Merrachi's personal story and public profile.

• 2020

  Nada Merrachi founds her namesake brand MERRACHI.

• MERRACHI opens its Amsterdam flagship store at Koningsplein 3.

• MERRACHI opens a store in Antwerp at Huidevettersstraat 16.

• MERRACHI presents its Fall '26 collection.

Contemporary modest fashion at the intersection of modesty and high fashion; accessible premium womenswear with signature scarves.

• Outerwear

  Short Trench Jacket

• Outerwear

  Trench Abaya

• Trousers

  Pleated Trousers

• Tops

  Satin Lace Top

• Gift card

  MERRACHI E-Gift Card

• Lifestyle

  Faith Cards

• Lifestyle

  Faith Journal

• Books

  Recipe Book

• Scarves

  Summer Resort Scarf Box

• Fall '26 Collection

1. 1MERRACHImerrachi.com
2. 2Our Story | MERRACHImerrachi.com
3. 3MERRACHI E-Gift Cardmerrachi.com
4. 4Merrachiwikidata.org