Merooj
Merooj is an Iranian sportswear producer and athletic brand known for shoes, clothing, accessories, and sports-team sponsorships.
Last updated August 26, 2026
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Overview
Merooj is an Iranian sports producer and athletic-brand business headquartered in Andimeshk, in Khuzestan Province. The name is derived from a Luri word meaning “ant.” The company was established by Majid Saedifar and has operated across sports footwear, athletic clothing, and related accessories. Available reference material identifies Merooj as both a producing company and a consumer-facing sports brand rather than solely as a retailer or team merchandise label. The brand’s product scope covers athletic shoes, sports clothing, and accessories. Detailed information about individual product families, manufacturing capacity, distribution, sales, and international corporate structure is not established in the available material. The company’s public profile has instead been particularly visible through sports partnerships. Merooj supplied official apparel for the 2013 FIVB Beach Volleyball World Tour, giving the Iranian brand an international event-platform presence. Merooj has also sponsored or supplied a range of national teams and clubs. The referenced team portfolio includes Iran’s football national team, Persepolis, Persepolis Women, and Esteghlal Khuzestan in football. In volleyball, the listed national-team relationships include Bangladesh, Iran, Pakistan, Turkmenistan, and Uzbekistan. These associations position the brand around organized competitive sport, national representation, and teamwear rather than lifestyle fashion alone. The available reference states that Merooj has since been rebranded as Majid. The timing, legal mechanics, ownership structure, and current operating status of that rebrand are not documented in the supplied material. Consequently, Merooj is best described as a historically established Iranian sports brand whose name has been associated with athletic products and sponsorship activity, while its present relationship to the Majid name requires further verification.
History
Merooj developed as an Iranian sports producer and brand associated with athletic footwear, clothing, accessories, and team apparel. The company was founded by Majid Saedifar and established its headquarters in Andimeshk, Khuzestan Province. The brand name is reported to come from a Luri term meaning “ant,” linking the identity to a regional Iranian language and cultural context. Publicly available information does not provide a detailed chronology of the company’s incorporation, early manufacturing operations, retail expansion, or changes in ownership. It does, however, identify Merooj as a producer with a broad sports offering rather than a narrowly focused footwear label. Its portfolio has included athletic shoes, sports garments, and accessories, while its partnerships have extended into organized team sport. A notable international milestone came in 2013, when Merooj was the official apparel supplier for the FIVB Beach Volleyball World Tour. This relationship gave the company visibility beyond Iran and associated its products with a global volleyball competition. The available material does not specify the number of events, contract value, product range, or duration beyond the 2013 tour year. Merooj has also been connected with national teams and clubs in football and volleyball. The football sponsorship list includes Iran’s national team, Persepolis, Persepolis Women, and Esteghlal Khuzestan. The volleyball list includes national teams from Bangladesh, Iran, Pakistan, Turkmenistan, and Uzbekistan. These relationships indicate a strategic emphasis on teamwear, federation visibility, and competitive-sport credibility. The reference material states that the company is now rebranded as Majid. No reliable details are supplied about when the transition occurred, whether Majid represents a successor legal entity or a refreshed consumer brand, or whether Merooj remains in use in any markets. As a result, the historical record supports describing Merooj as an Iranian sports brand with international sports-sponsorship activity, but not making firm claims about its current commercial status.
- 2013
FIVB Beach Volleyball World Tour apparel partnership
[1]Merooj served as the official apparel supplier for the FIVB Beach Volleyball World Tour during 2013.
Rebrand to Majid
[1]Available reference material states that Merooj was subsequently rebranded as Majid, but does not give a transition date or additional corporate details.
Products and positioning
An Iranian performance-sports and teamwear brand serving athletes, sports organizations, and competitive teams.
Sports footwear
Athletic shoes
Merooj’s product scope includes athletic shoes intended for sports and physical activity. The available reference does not identify specific models, technologies, sports specialties, or current availability.
Sportswear
Sports clothing
The brand produces sports clothing and has supplied apparel for organized competitions and teams. Product-level details such as garments, fabrics, distribution channels, and current branding are not specified in the available sources.
Sports accessories
Sports accessories
Merooj is described as offering sports accessories alongside footwear and apparel. The available material does not enumerate the accessory categories or identify individual flagship products.
Teamwear
Team apparel
Team apparel is an important visible part of Merooj’s sports-business profile, reflected in its supply and sponsorship relationships with football and volleyball teams and national federations.
Marketing campaigns
- 2013FIVB Beach Volleyball World Tour apparel supply
International
Merooj acted as the official apparel supplier for the FIVB Beach Volleyball World Tour in 2013, associating the brand with an international volleyball competition.
Outcome. The partnership provided international event visibility; detailed commercial or audience outcomes are not available.
- National-team and club sponsorships
Iran · Bangladesh · Pakistan · Turkmenistan · Uzbekistan
Merooj sponsored or supplied apparel for football clubs and national teams, including Iran, Persepolis, Persepolis Women, Esteghlal Khuzestan, and volleyball national teams from Bangladesh, Iran, Pakistan, Turkmenistan, and Uzbekistan.
Outcome. The relationships strengthened the brand’s association with competitive team sport, but their dates and measurable outcomes are not specified.
Brand decisions
- Rebrand from Merooj to MajidStrategy
Background
The available reference describes Merooj as having been rebranded as Majid, but does not explain the business or marketing rationale.
Action taken
The brand identity was changed from Merooj to Majid.
Aftermath
The timing and effect of the rebrand, including whether Merooj continues as a product or corporate name, remain undocumented.
Recent events
- 2013
Merooj supplied official apparel for the FIVB Beach Volleyball World Tour[1]
Campaign
Merooj served as the official apparel supplier for the FIVB Beach Volleyball World Tour during 2013.
Merooj rebranded as Majid[1]
Other
The reference material identifies Merooj as having been rebranded as Majid. Further details about the timing, scope, ownership, and legal status of the change are not provided.
Sources1 sources
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