Mercury Insurance
Mercury Insurance is a U.S. insurer offering auto, home, condo, renters, business, and mechanical protection coverage through independent agents and digital services.
Last updated September 25, 2026
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Overview
Mercury Insurance is a U.S. insurance brand founded in 1961 by George Joseph. The company says its name reflects Joseph’s aim for the business to be “fast and nimble.” Its stated purpose is to help people reduce risk and overcome unexpected events. Mercury describes its offering as combining competitive rates with coverage suited to customers’ families and property, with local agents helping customers select policies. The company provides coverage for auto, home, condo, renters, and business insurance, as well as mechanical protection. Its website supports online quote requests, agent searches, one-time payments, and online claim filing. Auto and property claims can be filed online at any time, and the company also offers a 24/7 claims phone line. Mercury says that repairs at its designated authorized auto shops are guaranteed for as long as the customer owns the vehicle. Mercury is headquartered in Brea, California, and reports operating in 11 states, with 15 additional offices and a network of 8,510 independent agents. Its customer-facing message emphasizes affordability, coverage, agent support, and claims service. The company also describes a Special Investigations Unit that works with local and federal law enforcement to combat insurance fraud. Mercury Insurance is part of Mercury General Corporation, a publicly traded insurer. Founder George Joseph served as the company’s longtime chairman. Mercury’s website announced his death in 2026 at age 104, while stating that his vision and leadership shaped the company for more than six decades. The brand remains active and offers a mix of agent-assisted and digital insurance services.
History
Mercury Insurance was formed in 1961 by George Joseph. Before founding the company, Joseph worked as an actuary at Occidental Life Insurance Company in Los Angeles and later sold life insurance. According to Mercury’s account of his life, customers asked him about auto and home coverage. When his employer would not allow its agents to offer a full line of coverage, Joseph began packaging auto and home insurance from another company with the life policies he sold. That experience also shaped his view of auto insurance. Mercury says Joseph observed that insurers charged customers with substantially different risk characteristics the same rates, which could limit access to insurance. The company traces its approach to that concern and to Joseph’s ambition to build a business that was “fast and nimble.” Mercury’s about page says the company has provided coverage since its formation in 1961 and describes it as trusted by drivers since 1962. Over time, Mercury’s stated coverage range expanded beyond auto insurance to include home, condo, renters, and business insurance, as well as mechanical protection. The company presents its model as a combination of coverage options, local independent-agent guidance, and an emphasis on efficient claims resolution. It reports operating across 11 states, with additional offices and thousands of independent agents. Its online services include quoting and claim filing, complementing its agent network and telephone support. Mercury also describes operational services connected to policyholders’ claims. Customers can report auto and property losses online around the clock or use a 24/7 claims phone line. The company says it designates authorized auto repair shops and guarantees repairs there for as long as the customer owns the vehicle. Its Special Investigations Unit, according to the company, works with local and federal law enforcement to pursue insurance fraud. George Joseph remained a central figure in Mercury’s history as founder and longtime chairman. In 2026, the company announced his death at age 104 and described his influence as extending across more than six decades. Mercury’s published values and stated purpose continue to emphasize responsibility, improvement, and helping customers manage risk and unexpected events. The brand operates as part of Mercury General Corporation and continues to offer insurance through both independent agents and digital customer services.
- 2026
Founder George Joseph dies
- 1962
Mercury dates its service to drivers
- 1961
Mercury Insurance is formed
Products and positioning
An agent-supported insurer positioning its coverage around competitive pricing, protection for people and property, and claims assistance.
Auto insurance
Personal auto coverage is a central Mercury offering.
Home, condo, and renters insurance
Property-related coverage for homeowners, condo owners, and renters.
Business insurance
Business coverage included in the company’s insurance range.
Mechanical protection
Mechanical protection is included among Mercury’s coverage options.
Brand decisions
- Build a multi-line insurance offeringOther
Recent events
MercuryGO becomes available to New Jersey drivers[5]
Reported:
Mercury Insurance announced that its usage-based insurance app, MercuryGO, is available to drivers in New Jersey. The app provides driving feedback and offers eligible policyholders participation and renewal discounts.
Mercury announces new Arizona homeowners discounts[6]
Reported:
Mercury Insurance announced three discounts for Arizona homeowners: up to 5% for qualifying green-certified homes, up to 10% on wind and water perils for qualifying renovated homes, and 2% for policyholders who paid on time for 36 months.
Mercury announces new Arizona homeowners coverages[6]
Reported:
Mercury Insurance announced five new homeowners coverages for Arizona, including options for environmentally friendly replacements, matching undamaged siding or roofing, hidden water damage, and spoiled food after power loss or refrigerator failure.
MercuryGO becomes available in Oklahoma[7]
Reported:
Mercury Insurance announced that its usage-based insurance app, MercuryGO, is available to drivers in Oklahoma. The app offers driving feedback and insurance discounts to participating policyholders.
Mercury Insurance announces sponsorship of virtual concert series[8]
Reported:
Mercury Insurance announced it would sponsor four artists to perform live for fans through the Mercury Insurance Concert Series, which was scheduled to begin May 8, 2020.
Sources10 sources
- 1Auto, Home, Business Insurance & More | Mercury Insurancemercuryinsurance.com
- 2About Mercury | Mercury Insurancemercuryinsurance.com
- 3Honoring George Joseph, Mercury’s Founder | Mercury Insurancemercuryinsurance.com
- 4File & Manage an Insurance Claim | Mercury Insurancemercuryinsurance.com
- 5MercuryGO 开始向新泽西州司机开放prnewswire.com
- 6Mercury宣布在亚利桑那州推出新的房主保险折扣prweb.com
- 7MercuryGO 在俄克拉荷马州推出prnewswire.com
- 8Mercury Insurance宣布赞助线上音乐会系列newjerseystage.com
- 9Mercury Insurance Launches MercuryGO for Arizona Driversprnewswire.com
- 10Mercury Insurance Offers New Coverages and Discounts to Texansprnewswire.com
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